Burger King & Myspace to Sell “24″ downloads

Written by Ernesto on May 15, 2006 

Burger King and Myspace join forces. They will start selling episodes of the popular TV-Show “24″. The first episodes of season 1 and 5 will be for free, just to warm the customers up, the other episodes will cost for $1.99 per download.
They will advertise with the popular slogan: “Have it your way”. [...]

Burger King and Myspace join forces. They will start selling episodes of the popular TV-Show “24″. The first episodes of season 1 and 5 will be for free, just to warm the customers up, the other episodes will cost for $1.99 per download.

They will advertise with the popular slogan: “Have it your way”. However, it’s doubtful if DRM will be “an option”.

Earlier this year Fox and ABC started to offer TV streams, but that’s clearly not the solution. People demand high quality, cheap, DRM free content, whenever and wherever they want.

Selling downloadable TV-episodes is the first step in the transformation of TV. Offering the episodes for free, supported by micro-ads is the second.

Gillian Smith, media director at Burger King, said:

“We know our customers spend a lot of time on MySpace. The important thing for us as an advertiser was to make sure we were providing content that resembles entertainment more than advertising.”

The 24 downloads will be available on Myspace next week

Previously: Nothing Changes

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6 Responses

1 May 23, 2006 at 14:43 by KAREN QUIGLEY

Can’t wait for 24 season 5 episodes.
Just started watching and watched all the past seasons, but didn’t think to tape this season’s episodes until it was half way through season 5. I’ll be so glad to be able to watch season 5 now.

Thank you.

2 May 23, 2006 at 16:50 by pete scott

FWIW, the MySpace downloads are saturated in Microsoft DRM. The iTunes downloads, naturally, have the Apple Fairplay DRM. So if you want/need to go the DRM-free route, looks like you’ll have to use a bittorrent.

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4 Jun 17, 2006 at 20:12 by Devon conley

I hope this dont come on my bill because I didnt see all the episodes

5 Sep 09, 2006 at 08:15 by cardgames

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6 Dec 01, 2006 at 12:45 by Javon

Anyone else having bother with myspace or is it just my pc?
Last couple of days it seems it wont let me download any song from anywhere.
Anyone having same bother - or anyone how to sort it?

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