Burger King Says Cheeseburgers Better Than Music Piracy
Written by enigmax on May 09, 2009This week motor manufacturer Mitsubishi used the mainstream nature of file-sharing and P2P in order to promote its new Colt model. Now, in what appears to be an upcoming marketing campaign by fast food giant Burger King, the famous beef grillers say that cheeseburgers are just like downloading free music from the Internet – but legal.
Taking advantage of the web’s popularity and downloading in particular, this week Mitsubishi scattered virtual pieces of one of its new Colt cars around the Internet. The first person to find all the components and reassemble them will receive a free and very real car, courtesy of the Japanese motor maker. But you know what it’s like – you wait for years for a P2P related advert, then two come along all at once.
In what appears to be a new marketing campaign by fast food giant Burger King, the company likens its cheeseburgers to piracy. A scan of a promotional flyer sent to TorrentFreak says that BK’s burgers are just like downloading music from the Internet, but better because they’re “legal”.
Maybe i’m getting old, but I can’t in any way see how cheeseburgers are like downloading music off the Internet. That said, if BK want to complete the analogy, I want their burgers leaked to file-sharing sites before their promotion starts, available 24/7 via The Pirate Bay, I want to be able to share this food with my friends (and them with their friends) without ever taking my hands off my ‘copy’. And I want my burger for free, if you don’t mind.
Here’s your chance to “Have It Your Way®”. If any creative souls out there think they could create a better (preferably funnier) flyer for Burger King on the same theme, or feel they could tenuously refer to burgers (or anything else) in a campaign to promote file-sharing, feel free to send them to me on enigmax[@]torrentfreak.com and i’ll link the best into this post.
Update: Reader Entries
The Burger Bay by Matt
BK Longwinded by Zacqary Adam Green
The New BitTorrent Deal by Basil
The BK Yummy by Wally
Like Eating a Cheeseburger, Only Free by Ascense
Ours Are Cheesy by =M=
Tell The Internet by Jason
Extortion, But Legal by Xentar
Burger Download byQuagmire_Jr
Previously: Vuze Goes Portable, With a Price Tag
Next: Music Piracy Controversy Surrounds Charity Fund Raising
120 Responses
Burgers are pretty damn good, tbh.
haha
that is weak, BK
OM NOM NOM
“but I can’t in any way see how cheeseburgers are like downloading music off the Internet”
They’re saying that the price is really good. Of course, most advertising campaigns say that.
I can haz downloadsed cheezeburger?
@5
No, basement cat stole it.
@5 bad kitty, go back to the cheeseburger.
I’m vegetarian, so I don’t eat burgers anyway, but after this stupidity I think I’ll avoid Burger King for fries, drinks, and everything else, too.
I’ve just downloaded DoubleCheese.S01E11.HDTV.Xvid.torrent, I’d rate it about 8/10 audio, 9/10 video, but overall the cheese was pretty crap compared to the burger itself, i’m probs gonna send a complaint to BK.
Has anyone else noticed that in the ad they are using british pound symbols instead of US Dollars?
I guess this must be a british ad for BK, wonder if they’ll show the same ad here in the US?
idiots.
new sponsor?
this article is either too ironic for it’s own good, or the writer really is too dumb to think it through.
the gist is that the prices are so good it’s better value than getting stuff for free. not difficult is it?
How often can I eat that burger?
Can I convert that into a Zinger Burger?
Can I give a copy of the burger to my friends to give them a taste?
What’s the compression quality on the patties?
F*ck you Burger King.
at comment #4. That promotional flyer that TF has put up would actually contradict your thoughts. As it states. “Like downloading music from the internet, ONLY LEGAL”. This indicates that they’re referencing pirated music downloads. The only thing I could think of is phrases like “Prices so low its a steal” (which seem strangely absent)
two words:junk food.
to no 8 .. ur a vegg .. then your an idiot .. this add is aimed at sayin with prices this good u can share them with ur friend .. its a good add .and it puts annother company in the pirates cnr .. why are you guys moaning about it … unless ur apaa . riaa spyss hahahah
freedom 2 p2p
Murder King, McMurder ect….sucks. Anyway. Anyhow.
Damn good… Specially the Menu 4 size big, it just never ends…
Hope tehparadox cracks burger king, i so want to eat for free!
howcome you didn’t tweet this post?
Been a vegetarian for 9 years, good idea tho lol
@13 Could it have been about *anything* other than the price? After all, that’s where the legality comes in ;)
If you could make downloads taste nice, that would be a whole new campaign
I’m waiting to download Cheeseburgers.
I make better cheeseburgers myself…
lame as a lama
i smell: TPB: The Pirate Burger!
downloads good burger mmm
Somebody’s marketing department needs a punch in the skull.
“like downloading music from the Internet”
except it costs money and makes you fucking fat
enigmax, cheeseburgers don’t have to be like downloading music. BK have got a dirty great copy of their advert on your website for free. Ok, we’re all going to take the piss out of it. But, free publicity is free publicity… hmm, now that is like people downloading music from the Internet.
I don’t get it. How is it in any way related to downloading?
26: +1
28:+1
crapvertising, they’re giving downloaders a bad name! We don’t charge for nu’n & we don’t slaughter innocents.
It’s legal ‘cos BK is funding terrorists.
eat animals, drink beer, shag women, download torrents yyyeeeeehhhaaaaaahhh
It is just like downloading stuff off of the net, except with BK you can get grade f beef, with a side of highschool student snot if you are lucky (or just whatever happens to be on the ground when your grade f rat burger fell off the grill). And if you eat it for long enough you get the prize of type 2 diabetes and a 79 inch waistline.
@ 21
‘Been a vegetarian for 9 years, good idea tho lol’
9 long years how sad :(
What a load of crap.
BTW…
Does anyone want to buy my old smelly shoes?
Buying them will be like space-travelling by clinging to a NASA rocket, but safe & legal.
Slow news day,huh?
nothing to do with price, it’s the “have it your way”
i.e. – DRM free cheeseburgers! o_O
burger king sucks anyway
I usually upload my downloaded burger the next day to the sewer system…
but downloading music isn’t illegal providing:
a) you pay for it like at itunes
b) copyright has expired like beethoven
why did no one realise that?
I’m looking at it and I can’t believe those burgers are cheaper there than here….here those shits cos around 5.99 and 4.99 fucking expensive 4 fast food
Damn and what a bad way to promote burgers it just make people angry
WARNING!!
Do NOT dl this torrent. NOD32 reports the Bacon.Dll file is infected with W32.SwineFlu.H1N1
AVOID!!!
my burger king got closed down due to health violations
@BK
Fail.
@41
LOL
Well .. atleast someone’s trying to use it. I imagine it was the same for sports once when that was illegal but popular;
-Like the Olympics, lot’s of steroids and a foul aftertaste of curruption.
Well .. atleast someone’s trying to use it. I imagine it was the same for sports once when that was illegal but popular;
-Like the Olympics, lot’s of steroids and a foul aftertaste of corruption.
Open up a BurgerKing-tracker plixplox.
@9
[NUKED] DoubleCheese.S01E11.HDTV.Xvid.torrent
[REASON.1].Stolen.From.P2P.Group.Wendy`s.
[REASON.2]Pickle.Missing.At.Bite.4.Time.3Min.52.sec.Into.Consuming.
How many people here just read a Burger King advert on a Bittorrent blog?
The advertising is self evidently getting the exposure…
“Gordon: I’m vegetarian, so I don’t eat burgers anyway,”
So do you eat catburgers instead, or what?
Ham is clearly better than spam.
Unlike piratebay, you won’t find an MPAA member breathing down your neck while you’re eating our sandwiches :p
I GOT IT!
IN THE FUTURE!
WE WILL ALL BE DOWNLOADING FREE CHEEZBURGERS INSTEAD OF MUSIC!!!
I don’t get it.
looks like bs to me
If they would give them out for free they would have a point.
But the way it is they are like old people who try to act cool and hip and don’t even get how epic they fail at it.
Here is another one for you Burger King:
Like anal raping your prom date, only more retarded: Raping your prom date with a cheesburger.
Some marketing exerts are gonna be fired shortly, I think.
They got a free advertizing spot on one of the most read blogs on the web. guess it worked…
I SO wish i could download burgers off mininova.
Or are they copyrighted now?
“Have it your way” is their slogan.
We have it our way when we download music/movies/games for free.
So Burger kings Slogan “have it your way” should be the Entertainment industries slogan.
I think thats what they are comparing, Just really really bad at explaining it.
it’s just a UK thing…they have ads everywhere here saying implying that the prices are so low, you feeling like you’re ripping them off! or that it’s so cheap, you’ll feel like you’re stealing from us. it makes more sense in that context :)
Gonna go get me a BK cheese burger. Fat man gotta eat.
@abood: that’s completely my understanding of it. But price is only half the issue, but I get their drift
Yeh, this advert doesn’t make any real sense to me, personally?
It’s not all that clear anyways… The best slogan I’ve got off the top of my head…
“Like Windows… But With Source”
Linux
i downloaded that torrent, i had the bacon.dll now i have the swine flu virus is there anything i can do to get rid of it?
ask yourself, Do I Have Swine Flu?
doihaveswineflu.org
also i think the BKAA is spying on us!
*downloads music* thanks thisll help keep mah belly full
Whoa, is that drink frozen? Cuz it’s pretty damn tilted..
Also, would it kill them to take 2 pictures of different fries/drink? Common/paste, common…
Meat is Murder.
so is fruit and vegetables your still killing something that was alive
Nice reader pictures, especially the third one.
I used to be the fries, drink and burger loving 40″ waist 250 lb fat man sitting at a desk plugging away at high tech jobs for years. Thank God I got out of those jobs and went on to do sweaty back breaking blue collar work now counting my calories and making healthier eating choices. I’m slimmed down now and enjoying looking and feeling healthy and strong.
I’m known to bite down in to an occasional burger.
Everything in moderation guys, get out in the sun and do lots of physical activity. Life is too short. Enjoy it.
Pretty stupid analogy.
Who is writing their slogans? Doesn’t get any weaker than this.
BTW eating lots a burgers clogs up your arteries and you’ll get all sorts of health problems.
Oh there we go, the industry using the same old “Cheeseburger” argument again;-)
wow… look at the second reference. Stealing music. So just ’cause someone recorded my last gig means he stole it from me. Oh no…he also stole my ensemble. He also stole my notes. He stole my music sheet! He stole the arrangements, the PA system, the stage design, the contract, the lights, everything! But wait… this wasn’t quite the case… in the last presentation I had featured some classical music. So wait just because when we jam and we decide to play one of the song’s that’s hitting right now we’re stealing it. oh my. Obviously the record industry wants to protect their crappy productions.. they have the right though, though its sad they don’t protect the music from others as much. Whats worse is that some (very uneducated) companies use that propaganda to their advantage. Some of them do use it cleverly and others … not so much. In any case, I’m gonna steal some more music tonight. There’s a private party.. and we’re covering most latin music standards. Heck, I’m even gonna steal my own music. We’re featuring some originals too.
This reeks of bullshit.
Very weak.
I don’t care much though, I haven’t ate at BK in over 5 years since they started to charge for BBQ sauce (The first in my community). Additionally, BK pulling that ad that offended Mexicans but leaving their atrocious Sponge-Bob commercial airing, ridiculous.
good irony
@Luk3 – I saw the spot, more than ridiculous is also racist! WTF!
The whopper sucks btw…
@ 13 May 09, 2009 at 14:16 by Anonymous
“this article is either too ironic for it’s own good, or the writer really is too dumb to think it through.”
=-=-=-=
Enigmax is too dumb to understand Special Report 301, so it stands to reason that he can’t easily comprehend a Burger King commercial either.
Obama wants enigmax to eat cheeseburgers…in Spain.
When Monsanto ownes the dna of every pig, then would this slagon maybe be applicapable.
Btw: HOME COOKING IS KILLING THE RESTAURANT INDUSTRY.
F*ck you Burger King.
Burger King… So fatty it’ll even clog up your hard disk
BK.Cheese.ISO is to large for FAT partition… Time to Delete some weight
The Burger King Cheese Burger, 0% Real Meat, 100% Copied Meat
What do the MPAA & BK have in common, one spits on your freedom the other in your food…
The RIAA, trying to put their meat in your buns since… forever?
——–
Shall see if I can do abit more later
Prices dont seem that great anyway. For the 2GBP (3USD) I can get the same think at US BK with a whoppper jr instead of just a regular cheeseburger.
And comparing the two offers, paying an extra quid (US$1.50!) just for a second litlte piece of ground beef! Seems kinda absurd.
Maybe if that deal was for whoppers and double whoppers might be a little closer to a steal, but still not really…
Don’t they have a value menu in the UK?
Using the free whopper by doing the phone survey special they’ve had int he US for the last year I’ve been eating at BK at least once a week for less than US$3, and I get a bigger order of fries and drink than “deal” and a whopper instead of just a cheeseburger!
TF is just playing into Burger King and all anti-piracy outfits out there’s hands with this article. Here we have an ad (that might as well have been sponsored by the MPAA) that advertises both BK products and how file-sharing is illegal. And to top it off, they managed to get a pro-piracy website like TF to advertise it for them.
so.. they cut the burgers into small pieces and hand them to their customers who then share the burger’s pieces between themselves? isn’t that like.. unhygienic?
Can we get a burger converter and convert this to a different/better kind of burger.
Gross
BurgerKing, McDonald’s, fast food..
Stay away
Burger King sucks Donkey Dick and @13 I’m sure he “gets it” it just happens to be the lamest most unimaginative ad campaign since…well I take that back most corporate ad campaigns are pathetic.
Anyone else notice that since our generation is starting to filter into the corporate world, ad campaigns have been getting worse and worse. at least in the 90’s advertisements had some peripheral relevance to the product…
We need to have a fake ad, Just as crappy as iTunes.
Similarities:-
- filled with bloatware
- slows down your system
- ads for it always show the pefect, photoshopped version
- aweful design
i got one:
Burger King: We sell cheap glorified dog food!
Like piracy, in the way the poverty stricken cant have either burgers/files, and our demographic is middle class cheap asses
Since when was downloading music on the internet illegal?
The fact that companies are doing this for ads is certainly a good sign.
@90
According to the RIAA, since forever
Well, it worked, I want a cheeseburger now.
I have to respectfully disagree. I think music piracy is better than fast food.
Lol, absolutely loved those entries!!
Do you all understand this is the beginning of the end. Once it becomes “cool” and main stream, it will kill it. Once the major corporations embrace it… they kill it. Because they are too old and lumbering.
BTW, Burgers are the most wasteful food ever to come out of America’s idiotic idea of manufacturing. Horrifically resource consuming, polluting, for very little yield but pure profit for the big guys.
Your idiocy in the comments, proves to me, how most of you being 14 years olds from the burb’s makes me realize this now.
Remember, ONE AMERICAN cow eats more in its life time (3 to 4 years) of 3 acres yield of Wheat/grain than can create over 24 life times of sustainable food to starving peoples in Africa/Asia…
BUT, fuck, give me a fucking Burger with carbonated corn syrup I think is “Coke”.
Go to hell all of you.
McDonald’s ran an extremely similar ad for its dollar menu a few years back:
“Until you can illegally download food, this is your best deal.”
http://www.flickr.com/photos/achillex/253615202/
too bad you can’t dl pizza torrents :/
——————–
#39:
I usually upload my downloaded burger the next day to the sewer system…
——————–
ahhhhhhhhhhhhhhhhh ha ha ha hahaha ha ha wet my pants laughing, thanks…
What a bunch of pirating thieves! First they rob the poor content cow of its copyrighted beef and then the public by selling that illegally copied cow flesh. I hope the BKAA does something about this…
FFFFFFFFFFFUUUUUUUUUUUUUUUUUUUUUU!!
You wouldn’t download a cheeseburger?
cant wait until we can download anything..
lol
Might be legal but..Unlike the Cheeseburgers the Music from the Internet is free!!!!Anyway…Burger King fucks Mc donalds!!
@ 1- 9106 F@CKING Stupid ABYSSAMAL bastar$s
F$UCJ U BI$#Hs!!! IM A BIG BLACK MAN< ACCEPT IT U BIT#WRs!! SUCK ME CICK AND LiCK MY ASS!!!! DONT LIE TO ME, KARMA BABY!!!
@ 1- 9106 F@CKING Stupid ABYSSAMAL bastar$s
F$UCJ U BI$#Hs!!! IM A BIG BLACK MAN< ACCEPT IT U BIT#WRs!! SUCK ME CICK AND LiCK MY ASS!!!! DONT LIE TO ME, KARMA BABY!!!
@ 1- 9106 F@CKING Stupid ABYSSAMAL bastar$s
F$UCJ U BI$#Hs!!! IM A BIG BLACK MAN< ACCEPT IT U BIT#WRs!! SUCK ME CICK AND LiCK MY ASS!!!! DONT LIE TO ME, KARMA BABY!!!
@ 1- 106 F@CKING Stupid ABYSSAMAL bastar$s
F$UCJ U BI$#Hs!!! IM A BIG BLACK MAN< ACCEPT IT U BIT#WRs!! SUCK ME CICK AND LiCK MY ASS!!!! DONT LIE TO ME, KARMA BABY!!!
@ 1- 9106 F@CKING Stupid ABYSSAMAL bastar$s
F$UCJ U BI$#Hs!!! IM A BIG BLACK MAN< ACCEPT IT U BIT#WRs!! SUCK ME CICK AND LiCK MY ASS!!!! DONT LIE TO ME, KARMA BABY!!!
F#CK ME BIT#$# OR I FU@$#K U!!!
@ 1- 9106 F@CKING Stupid ABYSSAMAL bastar$s
F$UCJ U BI$#Hs!!! IM A BIG BLACK MAN< ACCEPT IT U BIT#WRs!! SUCK ME CICK AND LiCK MY ASS!!!! DONT LIE TO ME, KARMA BABY!!!
F#CK ME BIT#$# OR I FU@$#K U!!!
FU#%#ING BAsT#$$#DS,
STU#PID BA#%@DARDS!!!
@ 1- 106 & BK F@CKING Stupid ABYSS#MAL bastar$s
F$UCJ U BI$#Hs!!! IM A BIG BLACK MAN, ACCEPT IT U BIT#WRs!! SUCK ME CICK AND LiCK MY ASS!!!! DONT LIE TO ME, KARMA BABY!!!
F#CK ME BIT#$# OR I FU@$#K U!!!
FU#%#ING BAsT#$$#DS,
STU#PID BA#%@DARDS!!!
STUP@D FU#KING KID PUNK$!!!
You wouldn’t download a burger.
Not enough seeds.
Like, on the bun?
As in sesame seeds?
I’m lonely.
What, no burger screens? Gay!
Funniest post i’ve ever seen on torrentfreak, and the comments are equally as funny.
In what way is downloading music from the internet not legal? Hmmm, somebody better warn Apple about that illegal iTMS they’ve been running for years.
Oh, what? Oh, I see – so if music you download from the internet is FREE it’s illegal? Oh I understand now – all music must be bought. Damn I should warn that local band I was watching last night that they’d better take those free tracks off their website before the RIAA sue them for being pirates!
Can I sue BK for infringing the copyright of my idea for a pure lard diet?
Honestly, this made me chuckle, and makes me want to eat a bk burger right now.
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