Etology Removes All BitTorrent Sites From Their Ad Network
Written by Ernesto on November 27, 2007Etology, an online advertising firm based in the U.S. announced that it will stop serving ads to all BitTorrent sites in their advertising network on December 1st. They argue that they have no other choice because of the legal implications involved and the potential risk to their advertisers, whatever that may be.
In the email sent by Etology to their BitTorrent site customers they write: “Due to the legal implications involved with sponsoring torrent sites, our management team has made the decision to remove from our network torrent sites that promote copyrighted content.”
They probably mean “promote sharing of copyrighted content”, but that’s a minor detail. According to Etology this move is needed in order to to minimize risk for their advertisers. It is not sure what the risk is, but apparently some of their bigger clients don’t what their ads to appear on BitTorrent sites. At this point it is not clear if only BitTorrent sites are affected, or also the huge list of warez sites in their ad network.
Most companies don’t want to be associated with sites that offer links to copyrighted material. Others see it as a great outlet to advertise their products, last year Wal-Mart placed targeted ads for DVDs of popular TV-shows such as “The Sopranos”, “Smallville”, “Desperate Housewives” on The Pirate Bay during the holiday season. The ads appeared on pages that linked to corresponding torrents.
Etology served ads for Demonoid, Torrent-Finder, TorrentReactor, TorrentPond, BTScene and several other sites. There are still some options for BitTorrent site owners to monetize their websites, with Adbrite as the leading ad provider. Other alternatives are CPX Interactive, AuctionAds, ShoppingAds and unfortunately plenty of adult and gambling related programs.
Previously: Iceland’s Largest BitTorrent Tracker Shut Down
Next: aXXo Temporarily Stops Releasing DVDrips
58 Responses
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wow big deal, so we lose some banner ads, does anyone really care? less ads the better all round
Well.. for advertising companies to fear the MAFIAA. Goes to show RIAA and anti-pirate mobs are a cartel that should be stopped.
Illegal acts by the RIAA etc. seem to be accepted now days. What gives?
Entrapment, Spying, I.P harvesting.
Governments need to stamp out this Illegal mob of gansters.
To Jo Mo -
The reason this is a big deal is because the ads give the torrent sites money. Take the biggest ad site out of the picture and the torrent sites have less money for server upgrades or whatever else they may need the money for. And really, I would rather not have Adult ads. =P
To Skullflower -
there are other ways to “ad” and a lot more adproviders, and not just adult ones ;) who will be there to take the place. just because we lose one, it’s no big deal. only people taking a hit on this is etology
I’m starting to suspect Ernesto is being paid by a 4 letter American group. The articles he’s been writing for a few months now only help them.
If any other ad network on the little list he posts at the end of the article starts dropping p2p sites, he is going to be part of the reason.
HAHAHA, you will lose more and more advertising sources you scamming fucks.
Has everyone else met the resident Troll here?
Prob. a fat middle aged recording exec.
You better obey the law we paid for. It’s cost us all a lot of money to pay politicians etc.
Now we can sit back and control all you bastards again and take in all the money.
HAHAHAHAHAHAH
[quote comment="225464"]wow big deal, so we lose some banner ads, does anyone really care? less ads the better all round[/quote]
yes its better for the user.. how ever with out advertising no revenue.. no revenue no site.. so in the long run advertisment IS better for the user.
hahahaha
We won. We can now control all of you sub humans.
Power to the businesses !
All the scummy workers of the world will now be under our control
hahahaha
ShoppingAds suspended my account some time ago, was serving their ads on my torrent search engine, never got answer why.
Will they be removing ads from TorrentFreak for linking to sites which link to the sharing of copyrighted material?
Remove everything off the internet that’s not business or shopping related.
Internet is business only. Forums should also be banned
i luv saft on my mac
Well I think they are protecting the people clicking on the links more then they are protecting the advertisers. Get used to this kind of behavior in the industry, people don’t want to be sued! And you do you mean: “They probably mean “promote sharing of copyrighted content”, but that’s a minor detail.” this is no minor detail you morons!
That’s right, you are all morons.
I’m going to be laughing big time now i’m getting my massive fat cheques coming in again.
hahahaha
Business owns all you morons.
[quote comment="225558"]Remove everything off the internet that’s not business or shopping related.
Internet is business only. Forums should also be banned[/quote]
WRONG: the internets is serious business.
No. The internet should be for business only.
If private workeing class citizens want to access it, they should require a licence with monthly fee.
Lately, it’s been bad news after bad news. After the latest posts, I’d like to see a summation of the status of torrent sites. It seems bittorrent is disappearing fairly quickly at this point. I’d like to know if that were true.
Bittorrent is disappearing for n00bs maybe. Most people will get content if they want it by one method or another. And whats the deal with the guy pretending to be Media Defender? Aren’t they like some ice cream shop or something?
It is true.
All you scumm will have to leave the internet.
Business should have taken over long ago. The internet isn’t a tool for scum communicating garbage to each other and wasting bandwidth.
Internet is for business and rich people like myself are taking it back and making you slaves of the system the way it should be.
How shall I put this delicately? Fuck you, “Media Defender”, you worthless piece of shit.
The Pirate Bay have an awesome new music section (it’s not officially live yet, but you can guess the URL if you think hard).
It’s quite cool, allows you to browse music by tags. There’ll probably be a good-news article here on TF when it launches.
Worthless? I’m the one who’s wealthy not you!
I have plenty of money thank you, and it’s about time people like me take back what is ours.
TorrentGeeks.com
Good Invite Codes
D8pZw5nl
5PcFc17p
Dont Get me Banned!!!!
PEACE!!
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