Everyone can upload torrents to Mininova, but not everyone knows that the site also has a content distribution platform for premium publishers. The service is aimed at indie publishers who want to promote their works to the millions of BitTorrent users, free of charge. Today, Mininova welcomes the 1000th publisher.
Launched in 2007, Mininova’s content distribution platform has been growing steadily. Unlike regular uploads, all files on the content distribution platform are both tracked and seeded by Mininova. This ensures high download speeds while the publishers don’t have to worry about seeding the files themselves.
Most of the users of the service have reported great results. BitTorrent has proven to be an ideal marketing tool for musicians, writers and other creative minds who want to promote their work and engage fans. In fact, the Dutch Band ‘Silence is Sexy’ won the Interactive Award 2009 for releasing their album for free on Mininova.
Erik, co-founder of Mininova said in a response to the new milestone: “Content Distribution enables producers and artists to bring their work to the attention of the public, free of charge. It’s the perfect solution for bands that don’t have the means to bring out a record yet.”
“Through content distribution, we have already had about 5,800 uploads and 15 million downloads,” Erik commented. “That means some 40,000 downloads a day. The amount of data that has been downloaded equals a pile of CDs of about 30 kilometers high.”
Aside from the marketing aspect, sharing files on BitTorrent is also a great cost saver. Terabytes of data can be transferred without having to invest thousands of dollars in server capacity. If only Microsoft had used BitTorrent for its Windows 7 Beta release, they would not have been forced to delay the release and annoy thousands of eager early adopters, and could have even saved thousands of dollars at the same time.
Slowly, more established companies are realizing that BitTorrent is indeed a great way to reach out to a wide audience, for a fraction of the costs usually incurred. Last year, Canada’s public television broadcaster CBC used Mininova’s services to distribute one of its TV-shows, after they ran into distribution problems.
With BitTorrent’s ever growing popularity, Mininova is predicting a boom in the number of premium users in the coming year, as well as a steep growth in regular users. It might be a good idea for the entertainment industry to embrace these sites, rather than attempting to take them out.