MTV Uses P2P Data for Playlist Selection
Written by Ernesto on March 14, 2008TMF, a popular Dutch music channel which is part of MTV said it will use data from BitTorrent and other file-sharing networks as a resource for their playlist selection. The data from these sources gives a more accurate picture of what people actually listen to, rather than counting single sales alone.
TMF recently subscribed to a service from the P2P tracking company GfK. Based on a list of music titles, GfK will gather data from BitTorrent and other filesharing networks and report this back to the music channel.
TMF said it will use the information to signal trends and target their audience.
Initially, TMF announced that it would count downloads from file-sharing networks for their new Superchart, as more people download music than buy it. However, they canceled this plan last week after protests from the music industry, who said it would send out the wrong message.
TMF, however, now say that they will use data from filesharing services as one of the sources for their playlist selection.
Wouter Rutten, the spokesman for the Dutch IFPI said he doesn’t see the use of P2P data as problematic as long as they don’t explicitly use it for their music charts or advertise it in any other way.
The negative reaction from the music industry on the pirate chart was to be expected, but also a little hypocrital. Last year we reported that Interscope Records, and probably other record companies, use P2P data as a marketing tool. They determine which tracks they will release as their next single, based on what people are downloading.
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good to hear the music station in my country is being inovative
Shame that is bullsh*t
TMF is all about driving hits, same as all other music channels.
I’ve never heard of TMF????
http://pccurb.com
Thanks MTV for supporting spammers financially. I can smell crooks from 1 million parsec away. These parasites are trying destroy P2P and drink its blood at the same time. They should drink my piss instead.
tasty
definitely makes sense, torrent info is unbiased, the record industry is
we have a rip-off version of the IFPI??
They must be really stacked away in a filthy basement somewhere in the back of the building because this is the first time I hear from them. I guess that you can see that as a statement on where we stand on file-sharing…
But yeah, if they actually use this TMF might actually get some more quality from this rather then hitch-hiking on every dance/jumpstyle hype that is passing our little country…
This is nice news I suppose, but in the end, TMF is still top-down traditional media. As p2p technology spreads and improves, TMF will become obsolete.
interesting idea, wonder if they’ll use it on TMF UK?
some people are being smart.
Ha, if that’s true, then you could really fuck the industry by having everybody download complete shite.
Then again, they already produce complete shite.
http://tinyurl.com/38cypu
“Interscope Records, and probably other record companies, use P2P data as a marketing tool. They determine which tracks they will release as their next single, based on what people are downloading.”
Ahh, a perfect example of double standard in business. They say: “We hate you and we’ll fight against you. But when it’s to our profit we’ll also use you.” These people combine the honor of snakes with the dignity of rats.
MTV should no encourage this type behavior!
http://fakesteveballmer.blogspot.com
TMF already announced that they will not proceed with the idea, after protest from the music industry.
Source (dutch): http://www.nu.nl/news.jsp?n=1470687&c=50
@wch
Please learn how to read. We’re talking about 2 different things here.
finally a more accurate listing method has been discovered. good job MTV.
Has anyone looked at top shared music files? This is no better then Billboard lists.
Total crap.
The Music Fagotry
WHAT A SHIT IDEA, JUST BECAUSE I SHARE DOESN’T MEAN I DON’T BUY. SALES ARE MUCH MORE ACCURATE THEN P2P STATS CAUSE THEY ACTUALLY REPRESENT THE TV AUDIENCE.
DUMBNUTS. MTV IS FOR TEENAGE GIRLS, DON’T GIVE THEM MY ROCK AND METAL.
Lol it’s pretty cool of MTV to admit using bittorrent.
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