They couldn't harm their image any further if they tore it apart, trampled it into mud, spat on it, then fed it to wild animals. They're delaying the inevitable.

Are you taking action though: that achieves a great deal more and is much more inspiring to others to do the same than someone saying word to the efect of "people need to do something about this atrocity" (atrocity is not a word I would use, but Roze has used it previously).