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	<title>TorrentFreak &#187; google</title>
	<atom:link href="http://torrentfreak.com/tag/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://torrentfreak.com</link>
	<description>Breaking File-sharing, Copyright and Privacy News</description>
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		<title>Torrent Site Uses Google To Resurrect Taken Down Content</title>
		<link>http://torrentfreak.com/torrent-site-uses-google-to-resurrect-taken-down-content-141028/</link>
		<comments>http://torrentfreak.com/torrent-site-uses-google-to-resurrect-taken-down-content-141028/#comments</comments>
		<pubDate>Tue, 28 Oct 2014 13:06:30 +0000</pubDate>
		<dc:creator><![CDATA[Andy]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[DMCA]]></category>
		<category><![CDATA[filesoup]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Necromancer]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=95872</guid>
		<description><![CDATA[One of the oldest BitTorrent-related domains has been resurrected offering a brand new torrent site feature. Not only does FileSoup claim to be able to improve on the search results of the sites it proxies, it also claims to have implemented Necromancer, a system which scours Google's DMCA notice archive to put removed content back in search results. <p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>Founded in 2003, UK-based FileSoup was one of the original torrent sites but in 2009 two former administrators of the site were <a href="http://torrentfreak.com/oldest-bittorrent-site-targeted-by-police-owner-arrested-090804/">arrested</a> following a FACT investigation. </p>
<p>Two years later, however, the case <a href="http://torrentfreak.com/court-drops-filesoup-bittorrent-case-administrators-walk-free-110224/">collapsed</a> and the men were free to go. Now, more than three years on, the <a href="http://filesoup.com">FileSoup domain</a> has been resurrected.</p>
<p><strong>It&#8217;s a search engine / proxy, but not as we know it</strong></p>
<p>The new site has no connections to the original owner, but there are several unique aspects to the relaunch of FileSoup that make for an interesting project.</p>
<p>On a basic level FileSoup acts as a meta-search engine variant. It covers four major torrent sites &#8211; The Pirate Bay, KickassTorrents, Torrentz and ExtraTorrent &#8211; each selectable via a drop-down box. It also acts as a reverse proxy for these sites to unblock them in countries where they are inaccessible, the UK for example.</p>
<p><center><img src="http://torrentfreak.com/images/filesoup1.png" alt="filesoup"></center></p>
<p><strong>Improving on search results</strong></p>
<p>But FileSoup is no ordinary proxy. Instead of simply mirroring the content it finds on sites such as KickassTorrents, it actually attempts to improve on the results by caching third party site indexes.</p>
<p>&#8220;Let&#8217;s say Kickass.to receives a [DMCA] notice and deletes the content. We are not simply proxying but also caching the site. This means we can provide the page content even if Kickass.to has deleted the URL due to a DMCA complaint,&#8221; FileSoup informs TorrentFreak.</p>
<p>So in theory (and given time to cache &#8211; the site is still getting off the ground), FileSoup should be able to provide access to content previously taken down from other sites it proxies. To see whether it&#8217;s anywhere near to that goal, we conducted a search for one of the most talked-about franchises of the year &#8211; Expendables.</p>
<p>The images below show the results from FileSoup and KickassTorrents for exactly the same search. FileSoup returned 139 results while KickAss returned 115. Also notable, aside from the inserted ads, is the prominence of highly-seeded Expendables 3 results in the top placed positions on FileSoup.</p>
<p><center><img src="http://torrentfreak.com/images/file-v-kick.png" alt="file-v-kick"></center></p>
<p><center><img src="http://torrentfreak.com/images/kick-v-file.png" alt="kick-v-file"></center></p>
<p>Other searches produced varied results but since FileSoup is just getting off the ground it will need more time to cache significant amounts of taken-down content. But what happens when FileSoup itself is subjected to takedown notices of its own?</p>
<p>&#8220;When FileSoup receives a DMCA abuse notice we create a new URL address for the same content. After that this URL lives till the next DMCA abuse notice,&#8221; the team explain.</p>
<p><strong>The Necromancer &#8211; using Google DMCA notices bypass Google&#8217;s takedowns</strong></p>
<p>The operators of FileSoup also addressed indirect search engine takedowns. Every week rightsholders force Google to remove torrent listings from its search results. For this problem FileSoup says it has a solution, and a controversial one it is too. </p>
<p>The team behind the site say they have developed a web crawler designed to pull the details of content subjected to DMCA notices from two sources &#8211; Google&#8217;s Transparency Report and the Chilling Effects Clearing House. From here the links are brought back to life.</p>
<p>&#8220;We created a technology that crawls DMCA notices and resurrects the torrent webpage under a different URL so it can appear in search results again. It was rather complicated to sharpen it, but eventually it works pretty well. We will use it on FileSoup.com for all the websites we proxy,&#8221; FileSoup explain.</p>
<p>&#8220;It will lead to a situation when KickaAss.FileSoup.com (for example) will have more pages indexed in Google than the original Kickass.to because we will revive pages banned by DMCA within Google search results. We call this technology the Necromancer.&#8221;</p>
<p>The idea of manipulating publicly available sources of copyright notices to reactivate access to infringing content is not new but this is the first time that a site has publicly admitted to putting theory into practice. Whether FileSoup will be able to pull this off remains to be seen, but if it does it could signal the biggest game of whac-a-mole yet.</p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kelly Brook Wants Fappening Nudes Removed From Google</title>
		<link>http://torrentfreak.com/kelly-brook-wants-fappening-nudes-removed-from-google-141026/</link>
		<comments>http://torrentfreak.com/kelly-brook-wants-fappening-nudes-removed-from-google-141026/#comments</comments>
		<pubDate>Sun, 26 Oct 2014 08:47:28 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[kelly brook]]></category>
		<category><![CDATA[The Fappening]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=95714</guid>
		<description><![CDATA[Like many other "hacked" celebrities, UK  actress, model  and television presenter Kelly Brook is not happy that her leaked nudes are being distributed freely on the Internet. To deal with the fallout she asked Google to remove her photos, claiming that the compromising selfies infringe on her copyrights. <p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="http://torrentfreak.com/images/brook.jpg"><img src="http://torrentfreak.com/images/brook.jpg" alt="brook" width="200" height="265" class="alignright size-full wp-image-95744"></a>Since late August hundreds of photos of naked celebrities have leaked online in what&#8217;s now known as &#8220;The Fappening.&#8221; </p>
<p>The leaks resulted in a massive takedown operation targeted at sites that host and link to the controversial images.</p>
<p>As a hosting provider and search engine Google inadvertently plays a role in distributing the compromising shots, much to the displeasure of the women involved.</p>
<p>Several celebrities threatened legal action against Google for its &#8220;unlawful activity,&#8221; demanding tgat the company should zap all their images. Others, including <a href="http://torrentfreak.com/jennifer-lawrence-gets-google-to-censor-leaked-pictures-sort-of-141019/">Jennifer Lawrence</a> and <a href="https://torrentfreak.com/google-refuses-remove-links-kate-uptons-fappening-images-140912/">Kate Upton</a>, used DMCA requests to remove the images from the public eye. </p>
<p>The famous UK actress, model and TV presenter <a href="http://en.wikipedia.org/wiki/Kelly_Brook">Kelly Brook</a> now joins this group as one of the latest Fappening victims. </p>
<p>Brook&#8217;s pictures leaked onto the Internet early October and last week she asked Google to remove three links to her pictures from search results, claiming that she holds the copyrights to the selfies. </p>
<p>The images are allegedly hosted on thefappening.so, and according to Google&#8217;s transparency report the request <a href="http://www.google.com/transparencyreport/removals/copyright/requests/1568971/">is still &#8220;pending&#8221;</a>. However, during this week something unusual happened.  </p>
<p><center><a href="http://torrentfreak.com/images/brook.png"><img src="http://torrentfreak.com/images/brook.png" alt="brook" width="609" height="361" class="alignnone size-full wp-image-95772"></a></center></p>
<p>For reasons unknown, Google has decided to <a href="https://www.google.com/?gws_rd=ncr#q=site:thefappening.so">remove all URLs of thefappening.so</a> from its search results. Whether the pages were removed because of the leaked pictures, or for another reason, is unknown. </p>
<p>Kelly Brook is not the only celebrity to ask Google to remove thefappening.so links, Argentinian singer <a href="https://twitter.com/Mel_Lezcano">Melina Lezcano</a> did the same last week.</p>
<p>TorrentFreak asked Google whether the removal of the entire domain name is due to its content or if there&#8217;s another reason, but we have yet to receive a response. </p>
<p>Whatever the reason, Brook and Lezcano&#8217;s takedown requests are moot. Whether they will be relieved is doubtful though, as most of the Fappening photos are still being shared through thousands of other sites.</p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></content:encoded>
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		<slash:comments>110</slash:comments>
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		<item>
		<title>Google&#8217;s New Search Downranking Hits Torrent Sites Hard</title>
		<link>http://torrentfreak.com/googles-new-downranking-hits-pirate-sites-hard-141023/</link>
		<comments>http://torrentfreak.com/googles-new-downranking-hits-pirate-sites-hard-141023/#comments</comments>
		<pubDate>Thu, 23 Oct 2014 19:29:21 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=95644</guid>
		<description><![CDATA[Google's previously announced anti-piracy measures have now kicked in and as a result popular "pirate" sites are noticing a massive drop in search traffic. Search results now show less popular torrent sites but not all site owners see this as a problem. In fact, some smaller sites may even be benefiting from it.<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="/images/google-bay.jpg"><img src="http://torrentfreak.com/images/google-bay.jpg" alt="google-bay" width="200" height="177" class="alignright size-full wp-image-21875"></a>In recent years Hollywood and the music industry have taken a rather aggressive approach against Google. The entertainment industry companies have accused the search engine of not doing enough to limit piracy, and demanded more stringent anti-piracy measures.</p>
<p>One of the suggestions often made is the removal or demotion of pirate sites in search results. A lower ranking would lead fewer people to pirate sources and promoting legal sources would have a similar effect, rightsholders argue.</p>
<p>While Google <a href="http://torrentfreak.com/google-starts-punishing-pirate-sites-in-search-results-120810/">already began</a> changing the ranking of sites based on DMCA complaints in 2012, it announced more <a href="http://torrentfreak.com/google-will-downrank-pirate-sites-starting-next-week-141018/">far-reaching demotion measures</a> last week. According to Google the new alghorithm changes would &#8220;visibly&#8221; lower the search rankings of the most notorious pirate sites, and they were right. </p>
<p>TorrentFreak has spoken with various torrent site owners who confirm that traffic from Google has been severely impacted by the recent algorithm changes. &#8220;Earlier this week all search traffic dropped in half,&#8221; the Isohunt.to team told us.</p>
<p>The drop is illustrated by a day-to-day traffic comparison before and after the changes were implemented, as shown below. The graph shows a significant loss in traffic which Isohunt.to solely attributes to Google&#8217;s recent changes.  </p>
<p><center><strong>Torrent site traffic drop</strong><br></br></center><center><a href="http://torrentfreak.com/images/traffic-drop.png"><img src="http://torrentfreak.com/images/traffic-drop.png" alt="traffic drop" width="1417" height="592" class="alignnone size-full wp-image-95665"></a></center></p>
<p>The downranking affects all sites that have a relatively high percentage of DMCA takedown requests. When Google users search for popular movie, music or software titles in combination with terms such as &#8220;download,&#8221; &#8220;watch&#8221; and &#8220;torrent&#8221;, these sites are demoted.</p>
<p>The new measures appear to be far more effective than previous search algorithm changes, and affect all major &#8216;pirate&#8217; sites. Below is an overview of the SEO visibility of several large torrent sites in the UK and US, based on a list of 100 keywords.</p>
<p><center><strong>Google SEO visibility torrent sites</strong><br></br></center><center><a href="http://torrentfreak.com/images/seo-visibility.png"><img src="http://torrentfreak.com/images/seo-visibility.png" alt="seo-visibility" width="1003" height="683" class="alignnone size-full wp-image-95664"></a></center></p>
<p>The true impact varies from site to site, depending on how much it relies on Google traffic. Confirming their <a href="https://torrentfreak.com/pirate-bay-and-isohunt-respond-to-google-search-result-punishment-120816/">earlier stance</a>, The Pirate Bay team told TorrentFreak that they are not really concerned about the changes as they have relatively little traffic from Google. </p>
<p>“That Google is putting our links lower is in a way a good thing for us. We’ll get more direct traffic when people don’t get the expected search result when using Google, since they will go directly to TPB,” they said.</p>
<p>To get an idea of how the search results have changed we monitored a few search phrases that were likely to be affected. The before and after comparisons, which are only three days apart, show that popular &#8216;pirate sites&#8217; have indeed disappeared.</p>
<p>A search for &#8220;Breaking Bad torrent&#8221; previously featured Kickass.to, Torrentz.eu and Isohunt.com on top, but these have all disappeared. Interestingly, in some cases their place has been taken by other less popular torrent sites.  </p>
<p><center><strong>old</strong> &#8211; &#8220;Breaking Bad torrent&#8221; &#8211; <strong>new</strong><br></br></center><center><a href="http://torrentfreak.com/images/breaking-bad-torrent.png"><img src="http://torrentfreak.com/images/breaking-bad-torrent.png" alt="breaking bad torrent" width="960" height="480" class="alignnone size-full wp-image-95662"></a></center></p>
<p>The top torrent sites have also vanished from a search for the movie The Social Network. &#8220;The Social Network download&#8221; no longer shows results from Kickass.to, ThePirateBay.se and Movie4k.to but shows the IMDb profile on top instead. </p>
<p><center><strong>old</strong> &#8211; &#8220;The Social Network download&#8221; &#8211; <strong>new</strong><br></br></center><center><a href="http://torrentfreak.com/images/the-social-network-download.png"><img src="http://torrentfreak.com/images/the-social-network-download.png" alt="the social network download" width="960" height="600" class="alignnone size-full wp-image-95663"></a></center></p>
<p>Searches for music tracks have changed as well. The phrase &#8220;Eminem lose yourself mp3&#8243; no longer shows links to popular MP3 download sites such as MP3Skull.com, but points to legal sources and lesser known pirate sites.</p>
<p><center><strong>old</strong> &#8211; &#8220;Eminem lose yourself mp3&#8243; &#8211; <strong>new</strong><br></br></center><center><a href="http://torrentfreak.com/images/eminemp3.png"><img src="http://torrentfreak.com/images/eminemp3.png" alt="eminemp3" width="960" height="495" class="alignnone size-full wp-image-95667"></a></center></p>
<p>The traffic data and search comparisons clearly show that Google&#8217;s latest downranking changes can have a severe impact on popular &#8220;pirate&#8221; sites. Ironically, the changes will also drive a lot of traffic to smaller unauthorized sources for the time being, but these will also be demoted as their takedown notice count increases. </p>
<p>Rinse and repeat. </p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></content:encoded>
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		<slash:comments>134</slash:comments>
		</item>
		<item>
		<title>Google Will Punish &#8220;Pirate&#8221; Sites Harder in Search Results</title>
		<link>http://torrentfreak.com/google-will-downrank-pirate-sites-starting-next-week-141018/</link>
		<comments>http://torrentfreak.com/google-will-downrank-pirate-sites-starting-next-week-141018/#comments</comments>
		<pubDate>Fri, 17 Oct 2014 21:04:50 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=95491</guid>
		<description><![CDATA[Google announced today that it will roll out a new search update to "visibly" lower the search rankings of the most notorious pirate sites. The announcement is part of Google's improved anti-piracy efforts which are detailed in a new report.<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="/images/google-bay.jpg"><img src="http://torrentfreak.com/images/google-bay.jpg" alt="google-bay" width="200" height="177" class="alignright size-full wp-image-21875"></a>Over the past few years the entertainment industries have repeatedly asked Google to step up its game when it comes to anti-piracy efforts.</p>
<p>These remarks haven’t fallen on deaf ears and Google has slowly implemented various new anti-piracy measures in response. </p>
<p>Today Google released an updated version of its &#8220;<em>How Google Fights Piracy</em>&#8221; <a href="https://drive.google.com/file/d/0BwxyRPFduTN2NmdYdGdJQnFTeTA/view">report</a>. The company provides an overview of all the efforts it makes to combat piracy, but also stresses that copyright holders themselves have a responsibility to make content available. </p>
<p>One of the most prominent changes is a renewed effort to make &#8220;pirate&#8221; sites less visible in search results. Google has had a downranking system in place <a href="http://torrentfreak.com/google-starts-punishing-pirate-sites-in-search-results-120810/">since 2012</a>, but this lacked effectiveness according to the RIAA, MPAA and other copyright industry groups.</p>
<p>The improved version, which will roll out next week, aims to address this critique.</p>
<p>&#8220;We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week,&#8221; says Katherine Oyama, Google&#8217;s Copyright Policy Counsel.</p>
<p>The report notes that the new downranking system will still be based on the number of valid DMCA requests a site receives, among other factors. The pages of flagged sites remain indexed, but are less likely to be the top results.</p>
<p>&#8220;Sites with high numbers of removal notices may appear lower in search results. This ranking change helps users find legitimate, quality sources of content more easily,&#8221; the report reads.</p>
<p>Looking at the list of sites for which Google received <a href="http://www.google.com/transparencyreport/removals/copyright/domains/?r=all-time">the most DMCA takedown request</a>, we see that 4shared, Filestube and Dilandau can expect to lose some search engine traffic.</p>
<p>The report further highlights several other tweaks and improvements to Google&#8217;s anti-piracy efforts. For example, in addition to <a href="https://torrentfreak.com/google-starts-censoring-bittorrent-rapidshare-and-more-110126/">banning piracy related</a> AutoComplete words, Google now also downranks suggestions that return results with many &#8220;pirate&#8221; sites.</p>
<p>Finally, the report also <a href="http://torrentfreak.com/google-targets-pirate-searches-promote-legal-content-140721/">confirms our previous reporting</a> which showed that Google uses ads to promote legal movie services when people search for piracy related keywords such as torrent, DVDrip and Putlocker. This initiative aims to increase the visibility of legitimate sites.  </p>
<p>A full overview of Google&#8217;s anti-piracy efforts is <a href="https://drive.google.com/file/d/0BwxyRPFduTN2NmdYdGdJQnFTeTA/view?usp=sharing">available here</a>.  </p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
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		<slash:comments>52</slash:comments>
		</item>
		<item>
		<title>Google Removes Pirate Bay Search Box and Links</title>
		<link>http://torrentfreak.com/google-removes-pirate-bay-search-box-141015/</link>
		<comments>http://torrentfreak.com/google-removes-pirate-bay-search-box-141015/#comments</comments>
		<pubDate>Wed, 15 Oct 2014 17:54:58 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[tpb]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=95265</guid>
		<description><![CDATA[After making headlines all over the Internet Google has decided to take down the sitelinks search box for The Pirate Bay. Perhaps worried that it may increase complaints from copyright holders, similar search boxes for other torrent sites have also been removed.<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="/images/google-bay.jpg"><img src="http://torrentfreak.com/images/google-bay.jpg" alt="google-bay" width="200" height="177" class="alignright size-full wp-image-21875"></a>About a month ago Google announced its new and improved <a href="http://googlewebmastercentral.blogspot.nl/2014/09/improved-sitelinks-search-box.html">“sitelinks” sections</a>. </p>
<p>This section appears when searching for keywords related to large sites, including YouTube and Twitter, and lists links to popular parts of the site.</p>
<p>Last week TorrentFreak <a href="http://torrentfreak.com/google-adds-custom-pirate-bay-search-with-autocomplete-141008/">reported</a> that The Pirate Bay had also been added to this list. This allowed people to use Google to search Pirate Bay pages, complete with a pirate-themed AutoComplete function.</p>
<p>While this unusual addition was the work of algorithms, it was bound to upset some entertainment industry groups. After all, many copyright holders have been asking to make sites such as The Pirate Bay less visible in the search results, and this change was doing the opposite. </p>
<p>This is how a search for The Pirate Bay looked like until yesterday, complete with a search box and prominent sitelinks.</p>
<p><center><strong>Pirate Bay search box and sitelinks</strong><br></br></center><center><a href="http://torrentfreak.com/images/tpbsitelinks.png"><img src="http://torrentfreak.com/images/tpbsitelinks.png" alt="tpbsitelinks" width="600" height="362" class="alignnone size-full wp-image-94932"></a></center></p>
<p>Now, less than a week later the search bar no longer appears for Pirate Bay related content. Even more so, other prominent sitelinks which have been in place for more than a year are gone too.</p>
<p>Today, the only things left are a few rather small sitelinks under the site description, as shown below.  </p>
<p><center><strong>Pirate Bay &#8230;.</strong><br></br></center><center><a href="http://torrentfreak.com/images/google-sitelinks-gone-tpb.png"><img src="http://torrentfreak.com/images/google-sitelinks-gone-tpb.png" alt="google-sitelinks-gone-tpb" width="600" height="346" class="alignnone size-full wp-image-95267"></a></center></p>
<p>TorrentFreak has confirmed that the sitelinks features were removed for several torrent sites including Isohunt.to and Torrentz.eu. For Google, Twitter and other sites the new search box remains online.</p>
<p>The removal of the search box and prominent links appears to be intentional. TorrentFreak learned that Google was not happy with the unintended feature for The Pirate Bay, and must have felt the need to take action. </p>
<p>While the removal may be a well intended move to keep copyright holders pleased, it places Google in a difficult position. It could be argued that if the sitelinks features have been removed due to the &#8220;infringing&#8221; aspects of a site, why still keep the site in search results at all? </p>
<p>To find out more TorrentFreak contacted Google, but the company didn&#8217;t wish to comment on the recent changes. Google did stress that the placing of the sitelinks is determined automatically. </p>
<p>&#8220;Not every site will get the sitelinks search box; it&#8217;s determined automatically based on a number of factors. As always, we&#8217;ll keep working to improve the quality of our search results,&#8221; a Google spokesperson says.</p>
<p>The comment evades the issue at hand, but it appears that these factors were changed recently to exclude The Pirate Bay and other &#8220;pirate&#8221; sites. </p>
<p>For now, however, all Pirate Bay pages remain indexed as usual. In that regard the recent change is mostly interesting from a political perspective, as a possible result on the entertainment&#8217;s continuing pressure on the search engine.</p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></content:encoded>
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		<slash:comments>27</slash:comments>
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		<item>
		<title>Google Adds Custom Search Box For The Pirate Bay, and Others</title>
		<link>http://torrentfreak.com/google-adds-custom-pirate-bay-search-with-autocomplete-141008/</link>
		<comments>http://torrentfreak.com/google-adds-custom-pirate-bay-search-with-autocomplete-141008/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 10:38:34 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[tpb]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=94918</guid>
		<description><![CDATA[Google's new and improved sitelinks section has introduced a novel  feature that could prove unintentionally popular with Pirate Bay fans. Alongside the same feature for other sites, the search engine now displays a custom Pirate Bay search box complete with related AutoComplete  suggestions.  Needless to say, copyright holders are not going to be happy with these latest improvements.<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="/images/google-bay.jpg"><img src="http://torrentfreak.com/images/google-bay.jpg" alt="google-bay" width="200" height="177" class="alignright size-full wp-image-21875"></a>The entertainment industries have gone head to head with Google in recent months, demanding tougher anti-piracy measures from the search engine. </p>
<p>According to the RIAA, MPAA and others, Google is making it too easy for its users to find pirated content. Instead, they would prefer Google to remove sites such as the Pirate Bay from its search results.</p>
<p>Thus far this hasn&#8217;t happened and it&#8217;s unlikely that the position will change in the near future. The search engine has changed Pirate Bay&#8217;s appearance in the search results, however, but not in the direction the copyright holders had hoped for. </p>
<p>A few weeks ago Google announced its <a href="http://googlewebmastercentral.blogspot.nl/2014/09/improved-sitelinks-search-box.html">new and improved</a> &#8220;sitelinks&#8221; section. This section appears when searching for keywords related to large sites, including The Pirate Bay, and lists links to popular sections of the site. </p>
<p>In an additional new move, it now shows a prominent search box that people can use to search for content on The Pirate Bay directly from Google. </p>
<p><center><strong>Google&#8217;s Pirate Bay search box</strong><br></br></center><center><a href="http://torrentfreak.com/images/tpbsitelinks.png"><img src="http://torrentfreak.com/images/tpbsitelinks.png" alt="tpbsitelinks" width="600" height="362" class="alignnone size-full wp-image-94932"></a></center></p>
<p>The feature also works with other large search related sites and wasn&#8217;t intended for The Pirate Bay specifically. However, considering the entertainment industries&#8217; previous critique this will soon be added to their long list of complaints. </p>
<p>Perhaps even more painful than the search box itself is the fact that the new sitelinks also support AutoComplete. This means that people get pirate-themed search suggestions if they use the box in question. </p>
<p>Simply typing in the letter G shows the following search suggestions, for example.</p>
<p><center><strong>Pirate autocomplete</strong><br></br></center><center><a href="http://torrentfreak.com/images/tpbsuggest.png"><img src="http://torrentfreak.com/images/tpbsuggest.png" alt="tpbsuggest" width="600" height="306" class="alignnone size-full wp-image-94933"></a></center></p>
<p>It&#8217;s unclear where these suggested terms are sourced from. They could come from popular searches on Google that relate to The Pirate Bay, or perhaps they are based on Pirate Bay pages that are indexed by the search engine. </p>
<p>It&#8217;s worth noting that the &#8220;pirate&#8221; AutoComplete appears to go against <a href="http://torrentfreak.com/google-starts-censoring-bittorrent-rapidshare-and-more-110126/">Google&#8217;s policy</a> of not showing copyright-infringing suggestions. Regular Google searches don&#8217;t suggest &#8220;Pirate Bay&#8221; when entering &#8220;Pirate B&#8221; for example.</p>
<p>And things could get even worse in the future. </p>
<p>For now, the custom Pirate Bay search box returns its results within Google. However, if The Pirate Bay decides to implement the right markup it will take users directly to The Pirate Bay, which is likely to escalate the situation further. </p>
<p>The Pirate Bay team is aware of Google&#8217;s new feature and is considering adding support for these direct searches.  Whether Google will allow that to happen remains to be seen. </p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://torrentfreak.com/google-adds-custom-pirate-bay-search-with-autocomplete-141008/feed/</wfw:commentRss>
		<slash:comments>75</slash:comments>
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		<title>Google Asked to Remove Half a Billion &#8220;Pirate&#8221; Search Results</title>
		<link>http://torrentfreak.com/google-asked-remove-half-billion-pirate-search-results-141002/</link>
		<comments>http://torrentfreak.com/google-asked-remove-half-billion-pirate-search-results-141002/#comments</comments>
		<pubDate>Thu, 02 Oct 2014 16:30:06 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=94662</guid>
		<description><![CDATA[Google has been asked to remove half a billion copyright-infringing URLs since it started counting three years ago. The listing of pirate sites in Google's search results has turned into a heated conflict, which the search engine and copyright holders have yet to resolve.<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><img src="http://torrentfreak.com/images/google-bay.jpg" alt="google-bay" width="200" height="177" class="alignright size-full wp-image-21875">In the hope of steering prospective customers away from pirate sites, copyright holders are overloading Google with DMCA takedown notices.</p>
<p>These requests have increased dramatically over the years. In 2008, the search engine received <a href="http://torrentfreak.com/google-takedown-notices-surge-140325/">only a few dozen</a> takedown notices during the entire year, but today it processes <a href="http://torrentfreak.com/google-asked-to-remove-1-million-pirate-links-per-day-140820/">a million per day</a> on average.</p>
<p>Adding up the numbers reported in Google&#8217;s <a href="http://www.google.com/transparencyreport/removals/copyright/">Transparency Report</a>, we found that since the release of the report three years ago Google has been asked to remove over 500 million links to allegedly infringing webpages.</p>
<p>The number of notices continues to increase at a rapid pace as nearly half of the requests, 240 million, were submitted during the first months of 2014. The graph below illustrates this sharp rise in takedown notices.</p>
<p><center><a href="http://torrentfreak.com/images/takedownincrease.png"><img src="http://torrentfreak.com/images/takedownincrease.png" alt="takedownincrease" width="536" height="275" class="alignnone size-full wp-image-94667"></a></center></p>
<p>Most of the reported webpages have indeed been removed and no longer appear in Google&#8217;s search results. As an example, more than <a href="https://torrentfreak.com/google-asked-censor-two-million-pirate-bay-urls-140420/">two million Pirate Bay pages</a> have quietly been wiped from Google. </p>
<p>TorrentFreak asked Google for a comment on the most recent milestone but the company has chosen not to respond on the record.</p>
<p>Despite the frequent use of the takedown process many copyright holders aren&#8217;t happy with the way things are going. While Google does its best to comply with its obligations under current law, some industry insiders claim that the search giant can and should do more to tackle the piracy problem. </p>
<p>The UK music industry group BPI, which is responsible for roughly 20% of all submitted URLs, points out that Google should do more to lower the visibility of unauthorized content in its search results. Despite promises to do so, the music group still sees very little improvement on this front</p>
<p>&#8220;Despite its clear knowledge as to which sites are engines of piracy, Google continues to help build their illegal businesses, by giving them a prominent ranking in search results,” BPI <a href="http://torrentfreak.com/bpi-hits-record-breaking-100-million-google-takedowns-140922/">told us</a> last week.</p>
<p>“Google can simply fix this problem by amending its algorithm. We hope they will respond positively to the invitation from Government to negotiate voluntary measures to do so.”</p>
<p>The BPI and other copyright holders are pushing for some sort of agreement to implement more far-reaching anti-piracy measures. However, thus far Google maintains that it&#8217;s already doing its best to address the concerns of copyright holders. </p>
<p>Last year the company released a report detailing the <a href="http://torrentfreak.com/how-google-helps-copyright-holders-to-fight-piracy-130911/">various anti-piracy measures</a> it uses. However, the company also stressed that copyright holders can do more to prevent piracy themselves. </p>
<p>Without legal options it’s hard to beat unauthorized copying, is the argument Google often repeats.</p>
<p>“Piracy often arises when consumer demand goes unmet by legitimate supply. As services ranging from Netflix to Spotify to iTunes have demonstrated, the best way to combat piracy is with better and more convenient legitimate services,&#8221; the company previously explained.</p>
<p>&#8220;The right combination of price, convenience, and inventory will do far more to reduce piracy than enforcement can.”</p>
<p>While this standoff continues, copyright holders are expected to increase the volume of requests. At the current pace Google may have processed a billion URLs by the end of next year.</p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://torrentfreak.com/google-asked-remove-half-billion-pirate-search-results-141002/feed/</wfw:commentRss>
		<slash:comments>56</slash:comments>
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		<title>Google to News Corp: Nobody Fights Piracy Like Us</title>
		<link>http://torrentfreak.com/google-to-news-corp-nobody-fights-piracy-like-us-140925/</link>
		<comments>http://torrentfreak.com/google-to-news-corp-nobody-fights-piracy-like-us-140925/#comments</comments>
		<pubDate>Thu, 25 Sep 2014 15:33:58 +0000</pubDate>
		<dc:creator><![CDATA[Andy]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=94423</guid>
		<description><![CDATA[After Rupert Murdoch's News Corp branded Google a "platform for piracy" last week, Google has today returned fire. The search giant says that after removing 222 million pages from search results and investing tens of millions in technology, almost no other company has done more to tackle online piracy. <p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="/images/google-water.png"><img src="http://torrentfreak.com/images/google-water-150x150.png" alt="google-water" width="150" height="150" class="alignright size-thumbnail wp-image-89037"></a>In an <a href="http://newscorp.com/2014/09/17/news-corp-opposed-googles-european-commission-settlement-offer-welcomed-competition-commission-reconsideration/">open letter</a> to the European competition commissioner earlier this month, News Corp CEO Robert Thomson was highly critical of Google.</p>
<p>Thompson began by speaking warmly of Google&#8217;s roots as a &#8220;wonderfully feisty&#8221; Silicon Valley startup, but that developed into warnings over its immense power today as an &#8220;often unaccountable bureaucracy&#8221;. And, as is so often the case with Google&#8217;s rivals, matters soon turned to Google&#8217;s attitudes towards online piracy.</p>
<p>&#8220;The shining vision of Google’s founders has been replaced by a cynical management, which offers advertisers impressively precise data about users and content usage, but has been a platform for piracy and the spread of malicious networks, all while driving more traffic and online advertising dollars to Google,&#8221; Thompson said. </p>
<p>The News Corp statement was never likely to go unanswered and today Google officially returned fire.</p>
<p>&#8220;Google has done more than almost any other company to help tackle online piracy,&#8221; <a href="http://googlepolicyeurope.blogspot.co.uk/2014/09/dear-rupert_25.html?m=1">said</a> Rachel Whetstone, Google’s senior vice president of global communications.</p>
<p>&#8220;In 2013 we removed 222 million web pages from Google Search due to copyright infringement. The average take-down time is now just six hours,&#8221; she added.</p>
<p>The SVP also underlined Google&#8217;s earlier assertions that sites found to repeatedly violate copyright get downgraded in search rankings. It&#8217;s something the movie studios and record labels have being demanding for some time but although Google insists it delivers, few content creators appear pleased with the results.</p>
<p>On YouTube, however, things play out somewhat differently. Whetstone reminded News Corp that Google has spent tens of millions of dollars developing technology such as its ContentID, a system that not only combats piracy but enables creators to monetize their content.</p>
<p>And hitting back at the accusation that Google has been a platform for the spread of malicious networks, Whetstone said the company is committed to protecting its users’ security.</p>
<p>&#8220;It’s why we remove malware from our search results and other products, and protect more than 1 billion users every day from phishing and malware with our Safe Browsing warnings,&#8221; she said.</p>
<p>In response to News Corp accusations that Google undermines the business models of high quality content creators with &#8220;egregious aggregation”, Whetstone said that the days of news being controlled by a small number of media organizations were over.</p>
<p>&#8220;Today, people have far greater choice. That has had a profound impact on newspapers, who face much stiffer competition for people’s attention and for advertising Euros,&#8221; the SVP said.</p>
<p>&#8220;Google has worked hard to help publishers succeed online &#8212; both in terms of generating new audiences and also increasing their digital revenues. Our search products drive over 10 billion clicks a month to 60,000 publishers’ websites, and we share billions of dollars annually with advertising publishing partners.&#8221;</p>
<p>Finally, in a moment of comedy but with a serious point, Whetston held up a mirror to News Corp in response to its argument that Google&#8217;s actions could lead to &#8220;a less informed, more vexatious level of dialogue in our society&#8221; and only add to &#8220;the intemperate trends we are already seeing in much of Europe.&#8221;</p>
<p>By linking to an <a href="http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/06/programmes_enl_1146754853/img/1.jpg">image of a front page</a> published by Murdoch&#8217;s &#8216;The Sun&#8217; tabloid, Google makes clear that if you&#8217;re going to criticize others, getting your own house in order should always come first.</p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://torrentfreak.com/google-to-news-corp-nobody-fights-piracy-like-us-140925/feed/</wfw:commentRss>
		<slash:comments>40</slash:comments>
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		<title>BPI Hits Record Breaking 100 Million Google Takedowns</title>
		<link>http://torrentfreak.com/bpi-hits-record-breaking-100-million-google-takedowns-140922/</link>
		<comments>http://torrentfreak.com/bpi-hits-record-breaking-100-million-google-takedowns-140922/#comments</comments>
		<pubDate>Mon, 22 Sep 2014 09:11:02 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[bpi]]></category>
		<category><![CDATA[DMCA]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=94173</guid>
		<description><![CDATA[The BPI has reached a new milestone in its ongoing efforts to have pirated content removed from the Internet. This week the music industry group reported its 100 millionth URL to Google. Although the takedown notices are processed quickly, the music industry group believes that Google should do more to prevent piracy.<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="http://torrentfreak.com/images/bpi.png"><img src="http://torrentfreak.com/images/bpi.png" alt="bpi" width="222" height="106" class="alignright size-full wp-image-94190"></a>Despite the growing availability of legal music services in many countries, record labels are facing a constant stream of pirated music.</p>
<p>In an attempt to prevent these infringements, the BPI and other music industry groups send millions of takedown notices to Internet services every month. Most of these requests are directed at Google.  </p>
<p>This week the UK music industry group BPI reached a new milestone after notifying Google of the 100 millionth allegedly infringing URL, up from 50 million just 10 months ago. </p>
<p>As can be seen below, the latest update shows that the 100 million links were spread out over 274,810 separate DMCA takedown notices. </p>
<p><center><strong>BPI&#8217;s takedown notices</strong><br></br></center><center><a href="http://torrentfreak.com/images/bpi100m.png"><img src="http://torrentfreak.com/images/bpi100m.png" alt="bpi100m" width="600" height="184" class="alignnone size-full wp-image-94253"></a></center></p>
<p>With 100 million requests the BPI has broken a new milestone. Never before has a copyright holder representative reported so many allegedly infringing links to Google. Degban is currently second <a href="http://www.google.com/transparencyreport/removals/copyright/reporters/?r=all-time">in this list</a> with 99 million URLs, followed by the RIAA with 57 million.</p>
<p>For the BPI this record isn&#8217;t something to be proud of though. The music industry group tells us that it shows just how hard it is for copyright holders to have infringing content taken offline. </p>
<p>“This milestone makes two things very clear. First, that however much creators do, the system of &#8216;notice and takedown&#8217; will never be enough on its own to protect them or consumers from the online black market, or to spur growth in the digital economy,&#8221; a BPI spokesperson says.</p>
<p>&#8220;Second, that despite its clear knowledge as to which sites are engines of piracy, Google continues to help build their illegal businesses, by giving them a prominent ranking in search results.&#8221;</p>
<p>The BPI stresses that Google should do more to lower the visibility of unauthorized content in its search results. Despite promises to do so, the music group still sees very little improvement on this front.</p>
<p>“To illustrate: Google’s records show it has been told more than 10 million times that content on 4shared.com is illegal – yet it’s still the very first result today when we search for &#8216;Calvin Harris mp3&#8242; &#8211; ahead of Amazon and every other legal service,&#8221; BPI notes.</p>
<p>Addressing this issue is pretty straightforward, the BPI argues. Google should work with the entertainment industries to adjust its search algorithm, as the UK Government also <a href="https://torrentfreak.com/uk-government-plans-to-ensure-that-google-hinders-online-piracy-140202/">highlighted</a> recently.    </p>
<p>“Google can simply fix this problem by amending its algorithm. We hope they will respond positively to the invitation from Government to negotiate voluntary measures to do so,&#8221; BPI says, closing with an iconic lyric.  </p>
<p>&#8220;It’s time the media giant changed its tune &#8211; we need a little less conversation and a little more action please.”</p>
<p>Google has thus far been hesitant to fiddle with its search results. </p>
<p>The company has made <a href="http://torrentfreak.com/how-google-helps-copyright-holders-to-fight-piracy-130911/">several changes</a> to address the complaints of copyright holders. However, it also stressed that the entertainment industries themselves should take responsibility, arguing that piracy is primarily an <a href="http://torrentfreak.com/google-piracy-availability-pricing-problem-140310/">availability and pricing problem</a>.</p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
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		<title>Search Engines Can Diminish Online Piracy, Research Finds</title>
		<link>http://torrentfreak.com/search-engines-can-diminish-online-piracy-research-finds-140916/</link>
		<comments>http://torrentfreak.com/search-engines-can-diminish-online-piracy-research-finds-140916/#comments</comments>
		<pubDate>Tue, 16 Sep 2014 18:32:13 +0000</pubDate>
		<dc:creator><![CDATA[Ernesto]]></dc:creator>
				<category><![CDATA[afeat]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://torrentfreak.com/?p=93999</guid>
		<description><![CDATA[New research from Carnegie Mellon University shows that search engine results directly influence people's decision to pirate movies, or buy them legally. According to the researchers, their findings show how search engines may play a vital role in the fight against online piracy. <p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="/images/google-bay.jpg"><img src="http://torrentfreak.com/images/google-bay.jpg" alt="google-bay" width="200" height="177" class="alignright size-full wp-image-21875"></a>In recent years Hollywood and the music industry have taken a rather aggressive approach against Google. The entertainment industry companies believe that the search engine isn&#8217;t doing enough to limit piracy, and have demanded <a href="http://torrentfreak.com/riaa-demands-google-deal-with-piracy-140114/">more stringent measures</a>. </p>
<p>One of the suggestions often made is to remove or demote pirate sites in search results. A lower ranking would lead fewer people to pirate sources and promoting legal sources will have a similar effect.</p>
<p>Google previously said it would <a href="https://torrentfreak.com/google-starts-punishing-pirate-sites-in-search-results-120810/">lower the ranking</a> of sites based on DMCA complaints, but thus far these changes have had a limited effect. A few weeks ago the company also began <a href="https://torrentfreak.com/google-targets-pirate-searches-promote-legal-content-140721/">promoting legal options</a> but this effort is in the testing phase for now.</p>
<p>The question that remains is whether these changes would indeed decrease piracy. According to new research from Carnegie Mellon University, they can.</p>
<p>In <a href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2495591">a paper</a> titled &#8220;Do Search Engines Influence Media Piracy?&#8221; the researchers ran two experiments where they let participants use a custom search engine to find a movie they wanted to watch. The respondents could pick from a list of 50 titles and received a $20 prepaid virtual Visa card as compensation. </p>
<p>All search results were pulled from a popular search engine. In the control category the results were not manipulated, but in the &#8220;legal&#8221; and &#8220;infringing&#8221; conditions the first page only listed &#8220;legal&#8221; (e.g Amazon) and neutral (e.g IMDb) sites or &#8220;infringing&#8221; (e.g. Pirate Bay) and neutral sites respectively. </p>
<p>While it&#8217;s quite a simple manipulation, and even though users could still find legal and pirated content in all conditions, the results are rather strong. </p>
<p>Of all participants who saw the standard results, 80% chose to buy the movie via a legal option. This went up to 94% if the results were mostly legal, and dropped to 57% for the group who saw mostly infringing results on the first page.</p>
<p><center><strong>To Pirate or Not to Pirate</strong></center><center><a href="http://torrentfreak.com/images/resulttable.png"><img src="http://torrentfreak.com/images/resulttable.png" alt="resulttable" width="582" height="175" class="alignnone size-full wp-image-94002"></a></center></p>
<p>TorrentFreak contacted Professor Rahul Telang who says that the findings suggest that Google and other search engines have a direct effect on people&#8217;s behavior, including the decision to pirate a movie.</p>
<p>“Prominence of legal versus infringing links in the search results seem to play a vital role in users decision to consume legal versus pirated content. In particular, demoting infringing links leads to lower rate of consumption of pirated movie content in our sample,&#8221; he notes.  </p>
<p>In a second study the researchers carried out a slightly modified version of the experiment with college students, a group that tends to pirate more frequently. The second experiment also added two new conditions where only the first three results were altered, to see if &#8220;mild&#8221; manipulations would also have an effect. </p>
<p>The findings show that college students indeed pirate more as only 62% went for the legal option in the control condition. This percentage went up gradually to 76% with a &#8220;mild legal&#8221; manipulation, and to 92% in the legal condition. For the infringing manipulations the percentages dropped to 48% and 39% respectively.</p>
<p><center><strong>To Pirate or Not to Pirate, take two</strong></center><center><a href="http://torrentfreak.com/images/table2.png"><img src="http://torrentfreak.com/images/table2.png" alt="table2" width="572" height="250" class="alignnone size-full wp-image-94013"></a></center></p>
<p>According to Professor Telang their findings suggest that even small changes can have a significant impact and that altering search algorithms can be instrumental in the fight against online piracy.</p>
<p>&#8220;The results suggest that the search engines may play an important role in fight against intellectual property theft,” Telang says.</p>
<p>It has to be noted that Professor Telang and his colleagues received a <a href="http://torrentfreak.com/mpaa-revenue-up-as-war-on-piracy-cranks-up-131125/">generous donation from the MPAA</a> for their research program. However, the researchers suggest that their work is carried out independently. </p>
<p>As a word of caution the researchers point out that meddling with search results in the real world may be much more challenging. False positives could lead to significant social costs and should be avoided, for example. </p>
<p>This and other caveats aside, the MPAA and RIAA will welcome the study as a new piece of research they can wave at Google and lawmakers. Whether that will help them to get what they want has yet to be seen though.</p>
<p>Source: <a href="http://torrentfreak.com">TorrentFreak</a>, for the latest info on <a href="http://torrentfreak.com/category/copyright-issues/">copyright</a>, <a href="http://torrentfreak.com/category/pirate-talk/">file-sharing</a> and <a href="http://torrentfreak.com/which-vpn-services-take-your-anonymity-seriously-2014-edition-140315/">anonymous VPN services</a>.</p>
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