In a move designed to draw attention to the genocide in Darfur, in 2008 a young art student took the decision to juxtapose an image of a starving child with a Louis Vuitton-inspired bag. The French fashion giant responded by sending in their lawyers in pursuit of crushing damages. This week, however, they lost not only the case, but the all-important PR battle.
The Paris based fashion house Louis Vuitton has filed charges against a 26 year old student artist for selling posters and t-shirts of a Darfur victim, holding a designer bag inspired by a Louis Vuitton design. All of the profits had been going to charity but Louis Vuitton is still demanding massive damages.
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