The “piracy is stealing” argument raises its head in the media every week and is on the lips of anti-piracy outfits and copyright holders every day. To them, every unauthorized copy is a lost sale and another small dent in the company spreadsheet which, when added to a million others, will destroy it bit by bit. To the maker of Minecraft, however, its an opportunity. Piracy is theft? You must be kidding. Lost sales? They don’t exist.
An indie game developer is doing rather well from approaching things just a little bit differently, and even winning over pirates in the process. Notch, the driving force behind the still-in-alpha game Minecraft, says there’s absolutely no point in fighting the Internet and “the biggest revolution in information flow since the printing press”. Results so far? 155,000 people have purchased a game that isn’t even finished yet.