However, not all of the big players in the entertainment business subscribe to this theory. During the MIPCOM conference where movie and TV moguls gather, Miramax CEO Mike Lang and Netflix chief content officer Ted Sarandos touched on the subject of piracy. Both appeared to have a rather positive stance towards the issue.

Lang, whose company today debuts the Blu-Ray version of the cult classic Pulp Fiction, emphasized that people don’t necessarily want to pirate, as long as they get what they want. “Innovate or die,” should be the motive of entertainment industry companies, where it’s key to listen to customers.

“Piracy has not been the bigger issue for our company,” Lang noted. “I think all consumers at some point in their life , whatever market of the world, don’t want to pirate. They really don’t.”

“Maybe not college kids, but ultimately over time they do not want to pirate, and that the way to react to that is to offer legitimate and great service for them,” he added.

Responding to a question from the audience, Miramax’s CEO talked about the lessons he learned from the music industry. Interestingly, Lang disputed that piracy is the main problem for the music industry.

“Why everyone does focus on piracy, for the music industry, what’s really interesting is that it’s not the biggest issue for the music industry,” he said. Lang explained that the change to digital music and the lower price tags that come with it shouldn’t be discounted.

Netflix chief content officer Ted Sarandos agreed on the effect of lower prices and said that “Walmart changed the music industry more than Napster.”

Another problem, related to the pricing issue, is the emergence of digital monopolies such as the one Apple has in the digital music business. This threatens the music industry more than piracy, Miramax’s CEO suggested.

“Apple is the strongest company in the music industry because there was not enough competition, and still to this day there is not enough competition. As an industry it can’t then influence, packaging, merchandising – all the things that are vital,” Lang said.

“As an industry – the movie industry – we have to be very cognisant of that. That’s why we did our deal with Netflix, and why we also did our deal with Hulu. We want multiple players to be successful.”

Sarandos also learned his lesson from watching the music industry struggle with their digital strategy. “When consumers tell you what they want, give it to them. Figure out a way to give it to them, because they will figure out a way to get it.”

Or in other words. Don’t blame piracy for everything, but innovate – or die.

Source: Digital Monopolies A Bigger Threat Than Piracy, Says Miramax CEO

But what if a throwaway comment about torrents via Twitter was enough to put a movie studio in direct contact with you in a matter of minutes? This is what happened to photographer, writer and Twitter user Amanda Music, as she wondered;

Ugh WHY IS ADVENTURELAND NOT ON TORRENTS YET?

Amanda told TorrentFreak, “My friends and I usually wait to download cams of movies. We have yet to find one for Adventureland. So I was Tweeting about it. My friends were too though, but I guess they didn’t put torrent & Adventureland in the same sentence.”

It seems these keywords were being monitored by Hollywood studio Miramax, presumably to find out quickly when their movie hits the web. But instead, Miramax actually responded to Amanda and asked her not to use BitTorrent to get the movie;

Cmon Amanda, don’t do it. #adventureland #fbi

“Miramax found my Tweet through a search and told me not to do it. In a nice way,” Amanda told TorrentFreak. “I had already looked for the torrent and didn’t find one so I decided to reply and say that I wouldn’t download it. I was joking in a way.”

Amanda replied to Miramax, “Okay I won’t, JUST FOR YOU,” but to her surprise they responded again.

And Miramax were true to their word – almost. They provided Amanda with a code for a single free ticket and since Amanda is currently in New York City, she will go see Adventureland today.

“I was pretty surprised about it,” explained Amanda. “I couldn’t find a working Adventureland torrent anyway.”

thanks to iheartmovies

Source: Miramax Rewards Would-Be BitTorrent Pirate With Free Ticket