The Internet and file-sharing networks like BitTorrent have shifted music promotion from the labels to the people. Increasingly, record labels are losing control over what music the masses are listening to, and according to some musicians this is is actually a good thing.
The South by Southwest (SXSW) music festival is one of the largest and most popular in the United States. For the fifth year in a row, SXSW has released a DRM-free, RIAA-safe collection of songs totaling 6 GB, which can all be downloaded for free, thanks to BitTorrent.
For years music industry lobbyists, headed by the RIAA, have gone after illegal file-sharers – supposedly in the best interests of the artists. Unexpectedly, a group of top musicians has started its very own lobby group to avoid being exploited by these very same record labels, who tend to abuse copyrights for their own sake.
The Internet has been a blessing for the music industry. Although the RIAA and IFPI frequently complain about piracy, their own research shows that only 10% of all illegal downloads are considered to be a loss in sales. Meanwhile, piracy has shown them how to monetize music online, and turn it into profit.
2008 will be remembered as the year when BitTorrent went mainstream, with an increasing number of artists discovering that it is an excellent tool to promote music. Today, in a sign of the times, Open Your Eyes Records and the popular music tracker What.cd have announced an exclusive partnership.
This year, several established bands have decided to give away their music for free, while giving fans the option to donate whatever they seem fit. For Radiohead and Nine Inch Nails it was a great success since they made more money from the donation model than they would have otherwise. However, it seems that this doesn’t hold for less established artists.
The music industry is changing. While the record labels are desperately trying to protect the revenue stream from album sales, a new generation of artists is starting to realize that they are better off when they give away their music for free. By now, we’re all familiar with the industry’s view, but what drives these artists?
TinySong is an easy to use website where users can search for music and share tracks with friends via a direct link. The website is linked to Grooveshark, a P2P powered music service, that allows users to manage and store their entire music library “in the cloud”.
The IFPI and mediocre artists around the world are rubbing their hands in glee, after a proposal to extend copyright in the EU for another 45 years. The proposal, intended to ‘benefit musicians’, comes up for a vote on Wednesday. On the plus side, at the same time collecting societies are going to have their practices scrutinized.
For every blank CDr bought, a few cents “pirate tax” are added to compensate artists for loss of revenue when people share their albums. However, not every artist agrees that sharing is wrong so as a statement, the Swedish artist Mr.Suitcase has used his “pirate tax” income to make a pirate album.
When Nine Inch Nails decided to give away their latest album for free, the news soon spread all over the Internet. However, NiN was not the first, nor will they be the last. Tens and thousands of artists share their music on Demonoid, The Pirate Bay, Mininova and other BitTorrent sites. We got in touch with one of them to find out why.
