Coelho believes that file-sharing is a good thing that can be used as a means of promotion for writers like himself. To put his money where his mouth is, he volunteered to support The Pirate Bay when they were up for trial. So, where the prosecution had to beg for support from artists, The Pirate Bay is backed by one of the greatest novelists.

“I am openly supporting their site. I even volunteered to travel to Sweden to discuss the case of open contents, but I never got a reply from them,” Coelho told TorrentFreak. It is a shame that his email went unnoticed, because it could’ve been of great help. Coelho believes that sharing is in people’s nature, and that it’s not something that has to be stopped by law.

“Since the dawn of time, human beings have felt the need to share – from food to art. Sharing is part of the human condition. A person who does not share is not only selfish, but bitter and alone,” Coelho told TorrentFreak in an earlier interview, explaining why he decided to share his books on sites such as The Pirate Bay.

Publishing his books on The Pirate Bay worked out really well for Coelho. He actually sold tens of thousands of extra books because he shared them on BitTorrent. “I do think that when a reader has the possibility to read some chapters, he or she can always decide to buy the book later,” Coelho said, and he is not alone in that assessment.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

His urge to share received quite a lot of attention after Coelho started a weblog with the name Pirate Coelho a few months ago. His motivation? He wanted people to have the opportunity to ‘try’ his books for free, but he knew some of his publishers wouldn’t agree right away. So, he took matters into his own hands and put his own books onto BitTorrent, FTP sites and Rapidshare.

“There was a strong reaction when I mentioned the site at Digital Life Design, back in January 2008,” Coelho explains. “The blog was out there for a while, but it seems that nobody from the publishing world was paying attention to it. When I spoke about it, all eyes were aimed at the site. From that moment on, based on actual numbers, the publishers not only accepted it, but helped me.”

“Harper Collins, for example, decided to offer a new book of mine every month, for free reading.” This, together with the pirated copies worked out really well, and the book sales went up. “If you go to the New York Times Bestseller list, you’ll see that the Alchemist jumped to the #6, and the Witch of Portobello is in the extended list.”

BitTorrent is one of the filesharing networks Coelho uses to share his books. “I am using it now, while doing this interview,” he says, and he encourages other authors to follow his lead. “The ultimate goal of a writer is to be read. Money comes later.” This is of course easy to say for an author who has already sold millions of copies, but Coelho goes even further, and argues that ‘sharing’ books will actually help upcoming authors to sell more books. It is a win-win situation.

“I do think that when a reader has the possibility to read some chapters, he or she can always decide to buy the book later,” Coelho says, indicating that it is not a lost sale. On the other hand, the Internet makes it easier for new authors to publish content, and get people to read their work. “Nowadays, people are being encouraged to write, and start blogs, the book industry already found a few new talents on Internet,” Coelho says.

When we asked Paulo about the difference between book piracy and the unauthorized copying of music and movies, he told us that it is difficult to compare, since it is easier to consume movies and music digitally. Most people still prefer to read a real book however, pirated ebooks are more often used to preview. This can always change in the future, but for now Coelho is not impressed by the ebook reading devices that are out there, and many of his readers seem to agree.

“A (real) book is easy to carry, easy to read anywhere. Reading a book on a monitor on the other hand is very tiresome, and it would be even more expensive to print (considering cartridge prices) than to buy a paperback,” he says. What the movie and music industry can learn from Coelho, however, is that availability is of the essence, and restrictions will only lead to reactance.

Coelho fully adopted all the possibilities the Internet offers, as he uses his weblog, Myspace, FaceBook, Flickr and even Twitter to interact with his readers. “I want to share everything I write, from my books to my blogs.”

He recently started a new experiment, as he encouraged his readers to make a movie based on one of his books. When “The Witch of Portobello” was released, Hollywood came rushing in with movie deals, but Coelho told his agent: “it is time to start a new adventure!”

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

In 2001, I sold 10,000 hard copies. And everyone was puzzled. We came from zero, from 1000, to 10,000. And then the next year we were over 100,000. [...]

I thought that this is fantastic. You give to the reader the possibility of reading your books and choosing whether to buy it or not. [...]

So, I went to BitTorrent and I got all my pirate editions… And I created a site called The Pirate Coelho.

He’s convinced — and rightly so — that letting people download free copies of his books helps sales. For him the problem is getting around copyright laws that require him to get the permission of his translators if he wants to share copies of his books in other languages.

So is Coelho just seeding torrents of his books? That’s just the beginning. He took it one step further and, as quoted above, set up a WordPress blog, Pirate Coelho, where he posts links to free copies of his books on filesharing networks, FTP sites, and so on. He says it had a direct impact on sales:

Believe it or not, the sales of the book increased a lot thanks to the Pirate Coelho site…

In his speech he talks about how the Internet is changing language and books, and how online “piracy” and BitTorrent have helped him not only be more widely read, but also sell more books! It’s a must watch.

Via P2P-Blog

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.