The report caused quite a stir, with dedicated Repo! fans, known as the ‘Repo Army’, angry at BitTorrent users for “stealing” their soundtrack (more about why this is so important to them later) and BitTorrent users angry at the Repo! fans for trying to mess up their torrent sites with fakes.

Director Darren Bousman has since told his fans to leave BitTorrent alone, and there even some torrent users having friendly chats on the Repo! forums now. To see things from ‘the other side’, we caught up with Darren to find out exactly why this soundtrack is so important to the Repo! fans.

TF: Please introduce yourself to the TorrentFreak readers.

dlb: Most of you know me from the SAW films. But long before SAW I was directing this little stage play called Repo! The Genetic Opera. It was the first thing I ever read that spoke to me. I have been fighting to get it made [as a movie] ever since. It’s been a long long road – and only now, after the success of three SAW films am I able to get Repo! off the ground.

TF: What makes it so different to your previous work?

dlb: Repo! to me was about doing something completely different. I had directed three sequels. I am proud of the SAW films, but I wanted to do something unique. Repo! is that. A lot of people will hate Repo!, a lot will love it. I will admit it’s polarizing. But I wouldn’t have it any other way. Repo! is so different than SAW in every single aspect. I hope people give it a chance, and don’t prejudge it because of certain cast members they may dislike, or on the mere fact people ‘sing’ in it.

TF: You’ve gone on record saying that you feel very protective of the movie, as if watching over a child’s first day at school, and that’s understandable. The actual movie comes out on November 7th, however, you asked the fans to concentrate on ‘protecting’ the soundtrack instead. Could you explain why this soundtrack is so crucial to you, your fans and the upcoming movie?

dlb: I am not some muti-millionaire – and sales of this album will affect me personally. I have been begging and pleading to get this movie made since 2001. I have fought, burned bridges, sacrificed relationships, and even ended relationships all based on Repo! Why? Because I believe in the project so much. I put all my resources into making this movie. However through the entire course of making it I was told IT WOULDN’T work, that there wasn’t an audience for this. I have been met with constant opposition. At one point there was talk of not even releasing a soundtrack. I fought, screamed and fought some more to get this small release we have – on Amazon, iTunes and other downloadable sites. This was a way to gauge the interest in the film. I did this to show all the nay-sayers LOOK at our numbers. Look at the reactions.

TF: You told Alternative Film Guide that Repo! was so weird, out of the box, and avant garde that people didn’t know what to make of it. It sounds like getting people outside the mainstream familiar with the movie might be a challenge. How would you feel if thousands downloaded this soundtrack for free via BitTorrent but a proportion of those loved it and turned up at the theater as a paying customer?

dlb: I wish it worked like this but for this film it doesn’t. That’s why I had the reaction I did when I heard it was being downloaded for free. The release of Repo! is only in 6 theaters. SIX THEATERS. Even if I sold out EVERY single show – in every single city – for the entire run, it still wouldn’t make the money it needs to make. Sales of the soundtrack are the only way to prove if this film registered with fans. Our hope was – the sales would be so good on the soundtrack – we would get more theaters. More screens, more showing. Repo! will not be in the majority of cities, or countries. Its only in three cities. THREE CITIES. This album was our way of showing those in charge there is an audience for this.

TF: Could you tell us about your hugely dedicated fans, the ‘Repo! Army’ ?

dlb: These are the greatest fans I have ever come across – the most loyal people I think I will ever meet. These people weren’t hired by me. They found Repo! A good portion of the Repo! Army has seen the movie through various festivals. And the movie spoke to them. Since I don’t have the support of most movies – I turn to them to help spread the word. I never realized how passionate they were until recently when they turned out in droves to Austin Texas to see a screening of Repo! They are as passionate about Repo! as your users are about file sharing.

TF: Of course, BitTorrent fans can spread the word for you too. An interesting group have been vocal in emails to TorrentFreak – the Repo! fans who are also BitTorrent users. Are you surprised that some of your fans in the ‘Repo Army’ are buying your material with a passion, yet appear to be using BitTorrent too?

dlb: No, not at all. I am sure tons of people use these sites. The sad fact with Repo! is that every person who purchases the album for $9.99 is making a big statement. And these statements are going to be be the difference between Repo! playing in six theaters, or seven. To the mass population this will seem trivial – but for us, who have very little support or marketing. One paid download is huge.

TF: Thanks for speaking with us Darren, and we wish you well with the movie.

The brief storm that blew up between the opposing groups has largely died down now, after being dampened by Darren’s request to his fans to stop actions against torrents. After much correspondence with Darren it seems clear to us that he never really intended to hurt BitTorrent, but acted passionately in his role as the ‘protective father’ of the movie, not as some greedy corporate fat cat.

Darren told TorrentFreak that he was sorry that his actions offended some BitTorrent users, adding “Just understand, we are not the studio system. We are not the major corporation. We are a group of people who have been fighting to get something made only to see it released in just 6 theaters.”

It’s not hard to see why this movie and its soundtrack has raised such passions, when years of planning, investment and dreams rest on the success of such a small release window. However, in the absence of a huge marketing investment by Lions Gate, the movie will live or die by word of mouth and magnitude of Internet ‘buzz’.

Big named movies and albums gain less from the publicity offered by piracy than smaller productions desperate for exposure, so at least on the surface, Repo! seems an ideal candidate to benefit. It will be interesting to see how much success this movie gets, and if the piracy situation mirrors that. Hopefully, if the Repo! soundtrack does get downloaded a lot – and loved – those six theaters will be full and extended to more, which can’t fail to boost January’s DVD release.

Of course, when you rely on companies like Lions Gate to get even 6 theaters, admitting that piracy might help isn’t going to go down too well.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

Bousman details his brilliant plan in the forum post:

People will copy and burn the REPO CD and put it out on the web on something called TORRENT SITES. What this means to the movie is devastating. Basically – those who MIGHT have bought the soundtrack will instead download it for free… Thus hurting the soundtrack, and the movie. So what can you do?

Upload FAKE REPO albums to TORRENT sites under the REPO name. Meaning basically people will go online to a TORRENT site and try to search for REPO. They will find it – but alas it wont be REPO. It will be something else… If enough people do this – it becomes harder to STEAL the album.

Pain, something found in abundance in the Saw movies, was evident in the disorganized battle-plan that followed. Technical discussion began, noting the need for a good fake album to have the same number of tracks as the real version. Other suggestions to thwart the evil pirates include renaming and seeding random songs, and uploading audio recordings which preach the importance of buying the album.

After someone pointed out that people would complain about fake torrents in the comments section of torrent sites, solutions offered included the Army posting its own comments saying that the fake isn’t really a fake, and posting on real torrents to say that they were the fakes. Both techniques were doomed to fail before they began.

One of our favorite posts was the user who offered to spam the Ares Galaxy network on her own, and unwittingly came up with the basis of a usable slogan for the fakes campaign: “Wait a minute, did Darren just ask us to essentially Rick-Roll people in the name of Repo? Hell yes.”

Sadly, even with an army of completely well-intentioned and dedicated fans plus a great slogan, victory isn’t guaranteed. After posting some fake torrents on The Pirate Bay, it didn’t take long for the negative comments from regular Pirate Bay users to build up, and the torrents were removed. Despite many attempts by the Army at countering with some fake comments of their own. The ranks of the general public Repo Army went into battle against just a few pirates but were completely unprepared, and suffered a bloody end that would’ve made Jigsaw proud.

One user seemed to be a bit more aware, posting, “You can keep it secret or whatever method you want, it’s not going to work. You can’t fool a pirate that easy, if we just could get scene access and pre it, so it looks real.”

Right now, the fans have regrouped and are currently marking real Demonoid torrents as containing a virus, in order to get them removed. It doesn’t seem to be working.

The Repo Army doesn’t act purely against BitTorrent, since it had been previously ordered to “Attack YouTube” by messaging anyone on the site who uploads any part of the album, and ordering them to take the clip down. Some fans are even creating Repo anti-piracy videos:

In the meantime the fans have ensured that the soundtrack in question, Repo! The Genetic Opera, is currently at 22 in Amazon’s bestsellers chart, largely thanks to 25 five-star reviews, which currently represent 100% of the total reviews on this album. Apparently it’s easier to fool Amazon than the average BitTorrent site.

Thanks to Charax

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.