It’s possibly one of the most popular ever memes in the history of the Internet but today it lies in tatters. The Rickroll phenomenon, whereby people are promised one thing but given “Never Gonna Give You Up” by Rick Astley instead, has been ended by a copyright takedown request by AVG Technologies. It’s a brave move – Rickrolling was invented by 4chan and who knows how they’re going to react.
According to the on-site WiFi operators at Microsoft’s Tech.Ed Australia 2009 conference, abnormal levels of network consumption by some users led them to take action against BitTorrent by ‘Rickrolling’ users who tried to access the most popular torrent sites. Interestingly, bandwidth usage wasn’t the problem.