In the months that followed its traffic exploded and the site soon settled itself among the ten most popular torrent sites, with more than a million unique visitors a day.

NowTorrents attributed its success mostly to Google. The owner had spent a lot of effort in optimizing the site for search engines and this certainly paid off, as 90% of the visitors came through the search mogul. But two weeks ago, everything changed. Suddenly the traffic wave from Google was reduced to a trickle, causing the number of visitors to plunge.

NowTorrents’ founder told TorrentFreak that he tried to contact Google about the issue, but the company said it couldn’t comment on the rankings of search results. It’s clear that the site has not been removed from Google, as all of its pages remained indexed. However, NowTorrents pages do show up much lower in the search results, an indication that Google may have penalized the site.

It is not unlikely that Google decided to downgrade NowTorrents because it was a little ‘too well’ optimized, so to speak. Google has been known to punish sites that try to artificially inflate their search rankings. Although the site’s founder is not aware of anything that might have upset Google, the traffic drop was irreversible.

For the site’s founder there was no other option than to start over from scratch. In fact, he took the opportunity to relaunch the site under a new name, hoping to get back some of the Google juice. He was already working on a new version of the site, so the timing couldn’t have been better.

The new and improved NowTorrents has been renamed to TorrentFly today, and regular visitors will notice quite a few changes to the site’s layout and search functionality.

One of the new features is that members can not only can pick which sites TorrentFly should search, but also in what order the results should appear. Another advantage for members is that they won’t see any advertising.

“Aside from the layout change and added features, TorrentFly has a ton of minor changes and improvements to the backend, which should result in better and faster search results,” the site’s founder told TorrentFreak.

Indeed, the search results on TorrentFly appear within a few milliseconds and the changes to the site are a step in the right direction. Now all TorrentFly can hope for is that Google stays friendly.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

In March, we mentioned both PizzaTorrent and NowTorrents in our top 10 YouTorrent (meta-search) alternatives. Since then, a lot of things have changed, both in design and feature-wise. We decided to catch up with Godius, the founder of NowTorrents, to find out what’s happened since Spring.

“We recently re-coded and designed the whole website,” Godius told us. “The new site has a more user friendly layout and has a bunch of new features. For example it’s now possible to filter site-by-site results, filter keyword and categories, all in real-time. We also build a popular searches caching system, this has greatly improved loading times. And we added more personal search preference settings.”

One of the new features at NowTorrents (and Gpirate) is the BoxOffice listings. The MPAA probably won’t be too happy with such a feature, but the users love it according to Godius.

“We are planning to expand the BoxOffice torrents feature with a latest Games and Music Albums charts section. We have noticed that users greatly appreciate the BoxOffice section, so we feel that adding games and music charts will satisfy their needs even more. Many people don’t know what to search for; they just want to download the latest stuff that has just been released.”

Godius is not too worried about the MPAA showing up at his doorstep, as he told us: “Basically we are doing exactly what Google is doing only we do not list non-torrent related results. We feel as long as Google gets away with it, and the torrent sites we link to get away with it, we have nothing to worry about.”

One of the downsides of all these new meta-torrent search engines is that they all rely on a handful of BitTorrent trackers, and sites that actually host torrent files. Running a meta-search engine is easier, less costly, and probably safer from a legal point of view. Nevertheless, they become useless if there are no torrent files to index, or torrents to track.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.