Instead they engaged the cracker in dialogue, and the results have proved interesting. Not least, sales are up 100% and people are donating freely.

James told TorrentFreak that after the initial disappointment, they tracked down the cracker’s email address and surprisingly he responded. “Connie read the emails I sent and thought it was really amazing that we were having a civil conversation with the guy who was directly responsible for pirating our game,” said James. “I had decided to be really nice and accommodating in the emails to have a better shot at getting the pirate to respond.”

The email exchanges are detailed in our earlier story, but it’s developments since that really shows the importance of dialogue, with James telling us that the feedback has been excellent for the company. The game was originally up for purchase on the iTunes App store, but things have changed, he notes. “We decided to release a free version supported by ads to accommodate the issues that folks were reporting with the iTunes App Store, a.k.a the ‘Crapp Store’ – no try before you buy, lack of demo versions, and too expensive.”

The game hasn’t been withdrawn from the iTunes though, with James and Connie now preferring a dual-track option for the customer – a choice to either pay for it through iTunes or download the free ad-supported version. “We feel that a free app that still provides us with revenue through advertising is the best possible solution to the issue. Ads can be annoying for some people, so we’ve left the 99 cent version out there for folks who love the game but don’t like ads. Very hopefully, this will work for us and we can use the proceeds to fund future games.”

The ad revenue is being generated through AdMob, after the company approached James and Connie with their solution. AdMob is currently offering a promotion to around 200 iPhone software developers and giving them $5,000 worth of free advertising. “The folks at AdMob were awesome,” James explained. “They got us into the promotion and we’re now utilizing all of the tools they have available, such as in-game banners, click through reporting and detection to see if someone buys your game after clicking on one of your ads.”

James also took the opportunity to tell the game’s cracker, most_uniQue, about the new, free ad-supported version. He responded saying, “People love to hate me, but that just means they don’t understand. I’m glad you try to work things out properly and I hope you get good revenue from your ads. But the thing we all would like to know is this – did this adventure boost the sale of Whack ’em All?”

Good point. Before Whack ‘em All was reported pirated, the game was getting around 10 sales each day. Now, with all the extra publicity, sales are up to 20 a day, a nice 100% increase. Piracy might be viewed as a bad thing by some, but it sure beats obscurity it seems, and with extra revenue coming in from the ad-supported version, things seem to be looking up.

Additionally, a TorrentFreak reader suggested that the developer should put up a ‘donate’ button on the site so that pirates could still show their appreciation. It’s not a huge amount, but in just a few days people donated more than $75.

most_uniQue told James that he hopes that Apple learns from this situation and allows people to try before they buy, noting that he wouldn’t be surprised if Apple contacted him at some point, while hoping it’s to thank everyone for bringing the issue to their attention.

Hopefully it’s not, “most_uniQue: Wanted dead or alive’,” he joked.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

James told TorrentFreak “We decided to develop a game for the iPhone while driving one evening and over the next couple of months put Whack ‘em All together in our spare time. Altogether, its taken us about 250 hours to develop the game with about 100 hours worth of graphics work and 150 hours worth of development, bug testing and submitting the app to Apple.”

The game is available for purchase via the iTunes App Store and has steadily been achieving around 10 sales a day. It’s pretty cheap, at just 99 cents.

On January 4th, Fairlady Media got all excited. Suddenly they discovered they had over 400 brand new users in a day, but after checking with iTunes, disappointment set in. Only 12 people had actually purchased the game. It turned out that the surge was down to pirates – someone had cracked the game and offered it for free on the web. While mildly encouraged that there is demand for the game, James told us he decided to confront the person responsible to “try and figure out why there was such a strong market for pirated apps.”

“I’m the developer for Whack ‘em All. I noticed you’re being given credit for cracking Whack ‘em All and making it generally available for free,” he said in his opening email to the cracker. “We (just my wife and I) haven’t even made enough money off of this to pay for the iPhone we had to buy to develop it on. Just yesterday 40 times more people got your version of the app than bought it off the app store!” James told the cracker he was curious about his motives. Surprisingly, the cracker responded:

“As many iPhone and iPod touch owners have discovered, Apple’s iTunes App Store has many flaws which render it useless to the common user,” he replied. “Apple has chosen to allow a multitude of ridiculous, worthless, poorly-represented applications through its ‘strict’ screening process, nearly all written by mediocre programmers with a dream of getting rich quick. Many of these programmers game the reviews system, misrepresent their application in the description, and generally try to swindle the honest buyer.”

The cracker, known as most_uniQue, went on to say that people are fed up with wasting money on these type of applications, so they simply stopped buying them. He then went on to offer a solution. “Apple could quite easily solve this problem by implementing a sort of trial period for each application, but they do not. The user is forced to buy blindly without ever getting to try the application first.”

most_uniQue told James that he became motivated to crack iPhone games after he bought a few that didn’t live up to their marketing hype, feeling he could help others ‘try before they buy’. “To solve this problem either talk to Apple to allow trials,” he said, “or you can release your game on Cydia with ads.”

James told TorrentFreak that he was happy with the extra exposure generated by the cracked copy of the game, while hoping this would translate into cash to be invested in the development of future projects.

The outcome of this exchange? “My goal would be to get a response from Apple about this,” he told us, while going on to reveal that a free, ad-supported version of the game (and future games) is in the planning.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.