Targetpoint & BitTorrent: Who Owns What?
Written by Ernesto on July 11, 2006A lot of rumors circling around in the BitTorrent community about the Israeli advertising company Targetpoint and their alleged attempts to buy several torrent sites.
Several people claimed that out initial report and followup were not accurate so here’s an attempt to get the facts straight.
Empornium
Targetpoint has nothing to do with Empornium.us’s recent changes. The fact is that a former Targetpoint employee Oded Daniel was involved in the transfer and sale of empornium.us to its new owner. Daniel operates as a broker and he is listed as the registrant of the site, but the site is owned by a group of people, not related to Daniel. It might look suspicious that Oded Daniel is the domain registrant, but as a domain and site broker he is the registrant of more sites which he does not own.
At least, this is what we learned from my recent conversation with Mr. Daniel. He told that the present owner prefers to stay out of the picture. He also stressed that empornium still is a free site, but that new members can buy their way into the community when registration is closed.
So basically it is a paysite when registration is closed, but people can join for free when it’s open.
So Daniels statement on Slyck
Registration will continue to be free for all users, new and old
is not completely true… (Update: Slyck fixed it)
Wait a minute… How can he make these statements anyway if he is not involved with targetpoint or empornium? Ah… he is in charge of the monetizing of empornium.
Targetpoint Buying BitTorrent Sites
In our initial article three months ago we reported that Targetpoint tried to buy several BitTorrent sites. The fact is that three unrelated torrentsite owners told TorrentFreak that Targetpoint opted to buy their site. Among these sites is one of the biggest players in the BitTorrent scene and Meganova. Meganova who posted Targetpoints attempts to buy their site openly on their blog.
According to Meganova owner Bogaa he spoke to Ran Yehud from Targetpoint. Bogaa quotes the email correspondance at Slyck forums my emails
Quote:
Hi Bogaa,
It’s Ran from Targetpoint.
I wanted to speak with you about something please contact me or leave me a phone where I can reach you.
Thanks,
Ran
Bogaa continues: “Later on when we made the news public, we received this email:”
Quote:
Hi Bogaa,
I got this earlier this week: http://TorrentFreak.com/targetpoint-is-buying-BitTorrent-sites/
I see you are doing nice PR for you site, as long as you didn’t made us look bad that is fine with me!
Anyhow, happy holidays.
Bye and best regards,
Ran
When we contacted Targetpoint about these actions they stated:
Targetpoint is an advertising network. We do not own any commercial/content sites. For that matter, we do not own any of the following sites:Empornium.us, puretna.com, imagefap.com, Thepiratebay.org and mininova.org.
However, Oded Daniel, a former Targetpoint employee and related to all the sites Targetpoint mentions told TorrentFreak:
Targetpoint’s CEO indeed confirmed to me that they tried to buy Meganova. This is not unique, these deals happen all the time. Direct deals, external deals, partner agreements and exclusive ownerships are a part of out bussiness.
So we’ve got a little contradiction here.
The Piratebay and Mininova
This is probably one of the more sensitive points, implying that “pirates cuddle toy” the Piratebay is partly owned by a third party is pretty controversial.
Let me start with saying that Targetpoint does NOT own any part of mininova.org. The only relation Mininova has with Targetpoint is strictly business; they deliver the ads, that’s all.
The Piratebay case is more complicated; two credible sources reported to TorrentFreak that former Targetpoint employee Oded Daniel has a share (37%) in The Piratebay. One of these sources got this information directly from one of The Piratebay owners.
This means that it is not Targetpoint that owns a piece of TPB, but Oded Daniel. The same person who happens to be the CEO of Random Media. A recent article on rixstep.com argued that it is Oded Daniel’s company who handles TPB’s ad revenues.
When SvD rang Oded Daniel he refused to reveal what Random Media are and why the company have an address in Switzerland but a telephone number in Stockholm. And he refused to reveal where the ad revenues for The Pirate Bay disappear to.
‘Who said I take care of the money? There are a lot of bit torrent sites. They all work the same way. Go after them instead’, said Oded.
An interesting detail is that randommedia’s website is hosted at PRQ, TPB’s hosting provider…
In our recent conversation with Oded Daniel he said that his company is delivering the ads (url: clicktorrent.info) on TBP but that there are no shares. This is actually a good point because TBP doesn’t have any shares, the only thing they can share are server costs and ad revenues. Perhaps the 37% is the shared ad revenue figure?
It is funny to see that Mr. Daniel and TPB respond exactly the same to the question about the relationship between Targetpoint and TBP:
TPB/Targetpoint used to work with Targetpoint/TPB before, currently we do not. We might in the future again
…
So lets wrap it up.
1. Targetpoint does not own Emponium, some guy who doesn’t wants to reveal his identity does. Mr Daniel, a former employee of Targetpoint is monetizing empornium.
2. Several sources confirm that Targetpoint is buying BitTorrent sites. Targetpoint denies these allegations.
3. Targetpoint has no shares in TPB. TPB probably has a shared ad revenue agreement with mr. Oded, but that’s pretty common. Mr. Daniel had strong links with The Piratebay and other torrentsites, the website of his company randommedia is hosted at TPB’s hosting provider.
This is what I found out, there are a lot more (minor) details, and there’s always room for conspiricy theories and other wild fantasies, but that’s why we have comments.
To quote a former admin at Empornium (slyck forums):
Like Broham said, I never claimed Oded owned anything. I personally had discussions with Oded a couple times while I was an Emp admin, and he represented himself to me as an employee of Targetpoint. Targetpoint was always represented as the investor, not Oded.
He also made it perfectly clear on more than one occasion that he did not want Targetpoint’s involvement with the site publicly disclosed, even going so far as to have Noos log into our boxes and delete forum threads and threaten anyone, including admins, with box-banning if they said anything negative about Targetpoint. The latter occasion is when the “Targetpoint is full of shit” avatars disappeared.
So it comes as no surprise to me that he is desperately trying to deny Targetpoint’s involvement. They know that corporate involvement in peer-to-peer, in porn, and a corporation asking for “donations” stinks.”
…
Previously: Targetpoint Takes Over Empornium
Next: More Movie Deals For BitTorrent





5 Responses
Regardless of what business connections exist or don’t exist in this case, it doesn’t take a rocket scientist to figure out that heavily accessed sites are prime targets for monetization and advertising firms will no doubt approach such sites they see ranking high on Alexa.
Money at some point also ends up talking for many site owners since heavily used sites cost money to run. If a proposition is too good to pass up, it would not be a surprise either that many would put their own personal ethics as well as whatever principles they stood for aside. Many site owners are also excellent at the art of spinning words (like Apple’s Steve Jobs) to their own personal advantage and would have no problems selling out so long as they can hide that truth from the general userbase (else you end up with the kind of vitriol that some Empornium members are taking part in as well as the general boycotting of sites possibly associated with TP; even if they don’t have all the facts straight). With regards to BT sites though, there is a fine line because of the nature of such sites. It wouldn’t be surprising to find complex sheltering going on in order to hide the money trail. Most site owners would likely be laying low and not drawing attention to themselves with that money until they decide to “cash out and disappear”.
History has shown that there will always be people and businesses who will flow to where the money is at and this one seems to be no exception. Anyone who thinks likewise is naive to the realities when big money is involved.
Linked below is a first hand account of the events surrounding the Empornium/Targetpoint controversy. It was just written by a former admin/moderator of Emp. Very interesting read:
http://smutpeddlers.org/viewtopic.php?t=97
Targetpoint = Idium = Securo = Kuntzman.
Mr. Or Kuntzman, the ceo, is sneaking his perfidious tentacles into torrent sites.
QUESTION!
What happened to Securo, the free spyware program his previous company Idium paid a bunch of affiliates to push?
And how did a free program like Securo pay for the cost of all that promotion? See:
http://clusty.com/search?v%3afile=viv_474%4030%3aLmZpTQ&v%3aframe=list&v%3astate=root%7cN565&id=N565&action=list&
It’s damn hard to get a copy of Securo now, I wonder why. There is one copy left, if a leet haxrr wants to decompile it.
http://www.matimop.org.il/newrdinf/company/c4522.htm
Organization: IDIUM SYSTEMS LTD.
Contact: Name: Mr. Or Kuntzman
Position: CEO
Address: 16 Galgalei Haplada St.
P.O.Box: 2267
Herzliya
ISRAEL, 46722
Telephone: 09-9577741
[compare to targetpoint, Tel.+972.9.9577741, same phone number.]
Fax: 09-9575840
Email: tamirc@idium.co.il
WEB site: http://www.idium.co.il
GENERAL INFORMATION
Established: 2000
Ownership: Private
Core business
Software company in the field of E-commerce security
Employees: 10
Overview
IDIUM SYSTEMS LTD. is a leading developer and provider of online
shopping and productivity solutions. IDIUM is a privately owned
company specializing in the development of Internet technologies,
security products and productivity solutions, founded to fulfill
a vision of safe and secure Internet shopping for every online
surfer.
IDIUM SYSTEMS LTD. has developed the patented HTCheck technology,
an efficient engine designed to quickly scan and check html pages
in real time. This unique software platform enables a new class
of intelligent solutions for Internet based technologies and
applications.
IDIUM’s flagship product – Securo. The Securo software was
designed with one primary intention in mind – To take the worries
out of online shopping by allowing customers to make an informed
decision on every purchase. With Securo installed a customer will
immediately receive valuable information on shopping sites when
he visits them. If a customer decides to make a purchase, he will
always receive Securo’s recommendation before he enters his
credit card number and his purchase will be documented
automatically. There are many great features to Securo and many
more are in development and will be available via the software’s
Auto-Update, thus keeping Securo the leading online shopping
protection software.
The Pirate Bay doesn’t have any stock or shares, there’s thus nothing to own there. Should contact TPB directly before making claims of ownership over such an important website, IMO. ;)
Correction needed.
braced.jingling kneads grading streptococcus letterhead McGowan
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