The Pirate’s Dilemma: To Compete or Not To Compete
Written by Matt Mason on March 14, 2008It’s hard for large organizations that move at glacial speeds to compete with individuals taking their content and creating new distribution systems, revenue streams and business models, but the fall of the major record labels taught the rest of the corporate world a lesson. In many cases, piracy it is helping people to innovate and create new legitimate market spaces.
Last week I did a keynote speech at The Medici Summit on The Pirate’s Dilemma, focusing on when and how it’s best to compete with pirates. When I was writing the book, I thought many large corporations wouldn’t be open to the idea that they can learn from piracy, because of the way the major labels reacted to it, but I’ve been pleasantly surprised to find many that are trying to do exactly that.
Previously: MTV Uses P2P Data for Playlist Selection
Next: Japanese ISPs Agree to Ban Pirates from the Internet
89 Responses (Add yours or TrackBack)
Good presentation.
Very Good presentation.
+5 !
I haven’t read your book, but are you trying to sell a book about the new economic model, using the old economic model? Did you think about the hypocrisy of this before you did this?
Give us a torrent link!!!
Awesome presentation, couldn’t stop watching in the middle even though I really need to sleep. Can’t point out any flaws, except a minor one: Linux isn’t that hard these days, with Ubuntu etc. In fact, it’s said that people who are 100% new to computers often find it easier than windows.
thx for the stream
@3 you can rip/save it to hd if you have firefox
I believe the difficulty was in regard to installing/setting up an OS that is open source v.s. those that are prepackaged.
That was a fantastic presentation.
we need to copy that book
Great presentation. I’ll be buying your book the next time I have the chance. :)
Just watched the presentation, its great, already ordered the book.
This is very interesting, and it is also presentated nicely.
Small issue might be that while you’re talking about Nike, the camera takes a very long time to focus at the screen which is obviously showing an Air Force One shoe. Small issue yeah, but it annoyed me quite a bit.
Have to be a great presentation, when even I can’t find anything meaningful to criticise :)
that’s good is that. well researched. ditto to #4 about linux though.
very good explanation.
should forward that video to the music industry and film industry, then maybe they will do something new for a change.
Lol, Quote from video: ” If you photocopy, I’ll sue you. “
TL;DW
Watched the whole thing, and enjoyed it immensely .
Matt i am so deeply happy that you can make a living from this, is better than your previous revenue stream selling religion :D
please please please keep up the great work selling your navel diversion to the corporate idocracy
these guys are buying your line that eneryone everyday is owing the collective copyright owners $12.45 for singing happy birthday in public …
these guys are buying your line there is a Professor in Bath that has a 3D printer that can print a 3D printer that can print a nike shoe?
you are a historical fuktard and i am not buying
you are truly a whore profiting on the back of a technological revolution you have no clue about
$12.45Million
is not scary i fucked bigger pussies than you
i am gonna get banned from freak for repetition but this guy is a fukwad
[quote comment="311633"]i am gonna get banned from freak for repetition but this guy is a fukwad[/quote]
Epic fail.
hi nike how you doin?
I have to say the camera man needs to learn how to use the camera.
listen to his story
he tells a story where the principle of singing happy birthday in public etc means everyone is liable for $12.45Million everyday. you are fukin insane
he tells a narrow intepretation from the aspect of pirate radio which:
1. is illegal everywhere
2. is illegal everywhere
3. is illegal everywhere
he collects his revenue from large copyright holders who pay him to educate them in the failing of their system. he is systemic. he is one of them
he equates failings in the incumbent system with ‘piracy’ something which must be defeated whilst at the same time advising change in the encumbent system outside of its capabilities
for you mr epic failure it is so difficult to follow and understand
for the remainder of us we are using a new system which has zero regard to the old and zero concern for your pay packet
choose if you wish to heed the advice of Matt Fukwad and prolong your agony
one principle your forgot: …
you do not own the music
whaamy!
Steve Job’s iTunes is under investigation by the European Commission for anti-competitive monopolistic practices in Europe
you gonna buy his story about Bill Gates?
Bill’s mom and dad gave Bill $1Million on his 21st birthday. they were on the same church dioces as the chairman of IBM who sold Bill DOS for 1 buck
Bill Gates was sponsored from the beginning by an uneconomical transfer of the DOS code which became MSDOS
Matt Mason your minute of fame is in your own pants and by naming the greats none of their kudos falls on you and at the end of the day your bank is full of bucks from your sugar daddies but you made ZERO contribution to filesharing or net neutrality or free acess but that is not your objective because you are a media whore
finally, he defends vista saying it is more economical than linux … he equates open source, linux, with piracy omfg
if it is true that people who have a fat salary from a big corporation buy Matt who is paid by them to make his fancy presentation then nobody is surprised
the 100% WRONG Matt does is equate free = piracy
Matt if you really want to earn a buck and support the future and teach the encumbents how to shape up for the future then send a mail to admin@h33t.com
bottled water? you are an assclown
the dvd sellers on canal street complained that downloading was hurting business …. and Matt hopes his argument benefits from that statement?
the sellers on canal street are pirates because they sell illegal copies for profit. that is the definition of piracy
filesharers are not pirates their activity is not for commercial profit
Matt is typically confused about this
freak i hope you are not
Well, he could easily be on the corporate blood-suckers side, but he might not be, and at any rate, he is an intelligent man and great speaker;
obviously I’ve been making some of the same statements for ages:)
[quote]piracy is a market indicator;
fighting is one response, but
not often the best response.
if pirates are adding value,
in some way, you should look
at competing with them.
People are not competing with
pirates with the way they should
be.
So when piracy is effecting your
business, you really have two
choices; you can either fight
piracy in the courts, or you can
match pirates, play for play, in the
marketplace.
To compete, or not to compete?
That is the question, ladies and
gentlemen; that is the pirates
dilemma.[/quote]
[quote comment="311668"]Matt Mason your minute of fame is in your own pants and by naming the greats none of their kudos falls on you and at the end of the day your bank is full of bucks from your sugar daddies but you made ZERO contribution to filesharing or net neutrality or free acess but that is not your objective because you are a media whore.[/quote]
I’m tempted to agree; he understands ALMOST all of the economic principles very well [except, you know, for the only big one]*[but he got almost all of the smaller ones!!!], too bad he doesn’t understand the philosophy of the event too; while the cadre of people holding the philosophy over the economics is 1/k the total people using p2p, it is 100% of those doing the development.
[quote]finally, he defends vista saying it is more economical than linux … he equates open source, linux, with piracy omfg[/quote]
Nah, he was illustrating that for-cost products can massively beat out free products, even when the free product is universally judged superior on every important front. It was a really good example, and I was very impressed;
He did viciously abuse the numbers, though; people in general are idiots, and of the intelligent, not many are necessarily computer-literate [him for example:)].
Vista is pre-installed on 90%+ of new sold computers over the past two years. Its not like a computer buyer gets a checklist of things he wants, like (a.Vista, b.XP, c.Linux, d.OS X).
If he did a comparison between number of people who DELIBERATELY purchased vista, versus people who DELIBERATELY aquired Linux, the numbers would be MUCH less flattering for Vista.
[quote]if it is true, that people who have a fat salary from a big corporation hire Matt, who is paid by them to make his fancy presentation, then nobody is surprised[/quote]
True; because he understands piracy much, much better than they do, as well as how to react to it (compete don’t sue). He may not get all of it, especially the philosophy, but he understands the meaning of the phenomenon.
[quote]the 100% WRONG Matt does is equate free = piracy[/quote]
No; wellll,actually… if he does, its in such an indirect way that it is meaningless and accidental. Each time, the “free=piracy” message paled in comparison to whatever topic he was speaking (”pirates=competition”,”can compete with free product”,”you music/movie/media/industrial corporations were born as pirates”,”if pirates contribute to society, they aren’t a bad thing”];stuff like that.
[quote]Matt if you really want to earn a buck and support the future and teach the encumbents how to shape up for the future then send a mail to admin@h33t.com[/quote]
sorry, I don’t get it; It’s late and I’m pretty tired:)
[quote]bottled water? you are an assclown[/quote]
No, there have been many, many people protesting bottled water in the past; its just they are all hippies and tree-huggers, so nobody pays any attention.
Bottled water actually is an enormous scam. Notice how in the 50’s, modern refrigeration and dairy farms –> “Don’t just drink a glass of milk a day; science says you should drink 3 a day!”, whereas in the 80’s bottled water was born, and “scientists” said “Don’t just drink water when you’re thirst, because then its too late; drink water ALL the time!”.
Yeah, you can say growth in the industries made it possible to drink so much, but I’m going to say the pulic advisories were BS to jumpstart the respective industries.
Long story short: bottled water is a scam; if you are at home and thirsty, get a glass of water. If its not drinkable, bitch to your mayor.
*He identified the concept okay; pirates exist because the market wants them; consider them as competitors, and offer at least as much as them; shouldn’t be too hard for a multi-billion $ company versus unorganized pirates.
He failed to identify the correct method, though. iTunes [fuck apple and all its disgusting seed] proved that people are willing to pay money for what they can get for free, its just people won’t pay insane amounts of money for what they can get for free.
Translated, this means that (many) PIRATES WILL PAY AND DO WANT TO PAY FOR THEIR GOODS & PROPERTY; but the more you charge, the more we will reject you.
Movies ARE NOT WORTH $25, they are worth $3-4. CDs ARE NOT WORTH $15. They are worth $3-4. [don’t care how much it cost to produce, they both provide at least two hours of entertainment [since I like to listen to CDs several times, but only watch (most) movies once.
When companies take a profit from their work, then good for them. When companies shit all over the people who once wanted to give them money for their products, well then its time to find alternate suppliers.
The solution is hardly as difficult as being better than the pirates; the solution is to sell your products, permanently, for WAY less than you do now. That’s it. Drop your price 80%, forever. Its that easy, and that’s the part he missed.
H33t; you need to get a life and stop trolling websites.
[quote comment="311636"]
Epic fail.[/quote]
You still do h33t :)
Nice response “interested viewer”, I very much aggree with you in most parts.
Well as per some people come out to bash a rather well done presentation. Also notice how Matt is selling the book whilst advertising it on a site that is geared towards piracy (call it what you like, you dont pay for it, you dont own it, up to the person if he is ok with that). Yet people want to buy it knowing they can get a free version, he has earned his wage. I buy music I like because I feel that even though I got it for free, its worthy of the price it asks. If anything he highlights that no longer can you expect to be paid, you have to now earn it.
@h33t
I haven’t read the book, but I don’t trust “nice” presentations and your words make sense. In case of Matt Mason I see a man who wants to make his little profit on filesharing one way or another. Can’t say I like it.
@Matt
You can sell this PoS about “new distribution models” or wahtever to fat media pigs, no problem. We don’t care. But if you tell them that your views are P2P comminity views be prepared to get a copy of your book stuffed up you @$$.
reminds me of Dogbert’s defination of con-sultant
Hes making up this whole bull shit dilemma for himself..
when did this become a dilemma?
THERE IS NO DILEMMA!
You either compete or you die, how many fucking examples do we need to make, COMPETE OR LOOSE, THAT IS YOUR CHOICES..
why do they not understand that.. this piracy situation is so far out of reach, stop even ACTING theres something you can do about it other then compete.
The Pirate’s Dilemma: To Compete or Be Owned
h33t, shut the fuck up and move on.
disregard that, i suck cocks
Thank you for teaching the corporate killers how to make even more money. We are toxifying the planet and our bodies. The lust for profit is destroying biodiversity, and making life nearly unlivable for the majority of its human citizens. It’s also driving us mad. We’ve lost our compassion for one another. And corporations are replacing governments. He mentioned Wal-Mart. The typical Wal-Mart supercenter carries 900 different wood products. An area of forest the size of a football field is cleared every second. That’s 86,400 football fields a day. In tropical forests, it’s estimated that 50,000 species become extinct each year because of deforestation.
The enslaver of peasants around the world. What a corporate robot.
where can you see the presentition? the links in the article don’t lead there
Good speech. A bit beyond the mental capacity of some of the commenters by the looks of it, and considering it was layed out so even dimwitted coporate types could understand, the likes of h33t must be severely mentaly retarded. And Enki, wel what they fuck you’re talking about who knows or cares, stupid tree hugging hippie.
” 38 Mar 15, 2008 at 08:52 by h33tQuote h33t
disregard that, i suck cocks”
haha,let me help..
————————————-
[cc] close captioned for imagination impaired.
h33t:(muffled sound)deesregud th_t,(mouthful) eiii sukfkiing chooock.
It just goes to show that at least some industry people get it and are progressive enough to realize it’s time to build the future instead of defending a past business model that is dying from it’s own stagnation, greed, and arrogance.
[quote comment="311567"]Great presentation. I’ll be buying your book the next time I have the chance. :)[/quote]
I’ll be downloading it. :P
Download some excellent photos for wallpapers:
http://rapidshare.com/files/98182564/excellent_photos.rar
you cant teach an old dog new tricks
[quote comment="311748"]Hes making up this whole bull shit dilemma for himself..
when did this become a dilemma?
THERE IS NO DILEMMA!
You either compete or you die, how many fucking examples do we need to make, COMPETE OR LOOSE, THAT IS YOUR CHOICES..
why do they not understand that.. this piracy situation is so far out of reach, stop even ACTING theres something you can do about it other then compete.
The Pirate’s Dilemma: To Compete or Be Owned[/quote]
+100, x1,000
Yeah, it is that obvious; its just that after ten years of being beaten in the head, they (media companies) still don’t get it, so he spelled it out for them in words of two syllables or less.
I totally agree, its really really obvious.
Its just that the corpo-rats are SOOOOO stupid, they really need it spelled out like that; even so, maybe one in a hundred got the point!!!
I liked the presentation. We’ve all got our views, but this guy is “turning around” concepts on piracy.
That there’s no point suing your customers. [Agreed]
That this is cutting edge business model - get over it [to the music industry].
That the day of the CD is fast coming to an end - customers prefer to download.
He’s staying a lot of the same things that we are. Standard copyright laws can’t apply now. Customer enjoy remixing - so allow them too - as a business model.
Only the corporations are paying him to say it. That’s the corporations for you!!
What a beautiful, fascinating and insightful presentation!!!
Thank you Matt!!
[quote comment="311541"]thx for the stream
@3 you can rip/save it to hd if you have firefox[/quote]
I have Opera and can do that too :P
Nice presentation, but I don’t think it goes far enough. I don’t think piracy is creating a new business model for record labels or software companies - I think it’s destroying labels and software companies and replacing them with open alternatives.
that was awesome, best presntation on piracy ive ever seen
that was awesome.
Very nicely done.
There is one thing he is right off though:
Water is the biggest scam ever.
Most Europeans pay about 0.80 EUR for 1000 liter of water (1 cubic meter). If you buy water at a shop, you will pay even more (1 EUR) for a half liter of water.
about that linux thing, is windows any simpler to install?
hell, mac can be said to be simple because os and hardware is more or less joined at the hip.
i think someone ones claimed that most linux distros support more hardware out of the box then windows vista does.
the real problem about linux is that there is no single linux, each distro has its kernel that got frozen at release, and user space apps, and creating a single driver like one can for mac or windows just cant be done.
windows is easy in that one can ship a product with a nice little bit of paper that basically tell the user to insert cd/dvd, click install at the nice window that pops up (never mind the security risk of having your os automatically run stuff from media thats inserted, its just a remix of a boot virus waiting to happen had it not been that cds are write rather then rewriteable like hte floppies of old), and then hit next until the finish button lights up…
for mac its similar, or you drag and drop a couple of items from the optical media onto the drive in specified locations.
but then the funny thing is that what apple now is creating with the iphone appstore, and people cheer it on as it will be so simple for the consumer to use, the linux distros have been using for ages. basically we are talking about repositories.
want a app? find it on the list, click install, wait and presto.
now if the hardware people could talk to the kernel people so that they could coordinate kernel and hardware product in a way so that when hardware is released, the disc can contain a file that tells the distro what kernel version will have the required drivers (or the distro can use that info to install backported drivers for its latest version of the kernel if available), things would become simpler in this one, lonely trouble spot, imo.
problem is that this will probably not happen, as it would mean that hardware people will end up playing with open cards as to what products they have on their way.
Wow.
I must purchase that book.
This guy has amazing presentation skills.
He also made some great points considering physical piracy, that I’ve never thought of.
Amazing ideas and presentation, great points, great everything.
Loved watching this.
All property is theft.
I want that dude’s book. Yesterday.
WHAT A WANKER!!!
The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point!
@ Foomandoonian:
That’s not what I said. Listen again…
WE WILL NEVER BE DEFEATED…..HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
lol
this the first time i cant actually read a post on TF, usually its a quick story and a bunch of comments, this time a video?
not that its a bad thing, but i cant watch video at work……ill have to wait till i go home…..
damit
lol
[quote comment="311636"][quote comment="311633"]i am gonna get banned from freak for repetition but this guy is a fukwad[/quote]
Epic fail.[/quote]
“golf clap”
[quote comment="311987"][quote comment="311748"]Hes making up this whole bull shit dilemma for himself..
when did this become a dilemma?
THERE IS NO DILEMMA!
You either compete or you die, how many fucking examples do we need to make, COMPETE OR LOOSE, THAT IS YOUR CHOICES..
why do they not understand that.. this piracy situation is so far out of reach, stop even ACTING theres something you can do about it other then compete.
The Pirate’s Dilemma: To Compete or Be Owned[/quote]
+100, x1,000
Yeah, it is that obvious; its just that after ten years of being beaten in the head, they (media companies) still don’t get it, so he spelled it out for them in words of two syllables or less.
I totally agree, its really really obvious.
Its just that the corpo-rats are SOOOOO stupid, they really need it spelled out like that; even so, maybe one in a hundred got the point!!![/quote]
Unfortunately, and disgustingly, no one’s paying attention.
The fuckers just forced thousands of ISPs in Japan to detect file-sharers and terminate their accounts [todays TF news].
In a free-market, in the real world, in anything remotely resembling an intelligent business plan, it would be “compete or die”; but these … fools still think its “compete, or cheat”; and although cheating involves infiltrating every governement on earth, forcibly changing the legal system without the citizens consent, legally attacking every disillusioned but genuine fan of music, and creating their own corps of “world police”;
you know, instead of lowering their prices.
Fucking *****.
Fucking, fucking *****.
You know, the guy in this presentation understood so much of the economics behind piracy, I had kind of hoped the mafIAA wouldn’t pay attention to him; knowing that much truth might actually make them more effective against piracy.
But I guess the alternative is for the mafIAA to keep getting more and more heavy-handed in their attacks on every digital liberty we have.
Forced to choose between the two, I’d say find a third option, but just now it seems pretty bleak. Of course we can keep fighting and winning, but the damage they are doing to our countries and legal systems is saddening.
Hell, you know, maybe that’s a good thing; every example he gave was consistent: the phonograph company started out as an outlaw then quickly became the law and the oppressor. In retaliation, pirate radio arose as an outlaw (esp.in UK) and quickly became the law and the oppressor (forced tax for the BBC, illegalization of pirate radio). Edison’s motion picture company started out as an outlaw (stealing theatre etc) and quickly became the law and the oppressor. William Fox and his cohorts headed out to Hollywood as outlaws, and quickly became the law and the oppressor. Steve Jobs started out as a human opposing the juggernaut of Microsoft, and quickly became the law and the oppressor (iTunes, etc).
Hey folks; this means that we will have a pirate outlaw, who will be successful, and will quickly become the law and the oppressor. It will likely happen within one generation (outlaw–>oppressor), and it may well be either a company that goes from outlaw–>oppressor, or an individual. Want to guess candidates?
That is why the philosophy is so much more important than the economics. With the philosophy, decades pass (GNU, Linux, etc) where the freedom and contribution to society are unoppressed: innovation and freedom abound, and contributions are made to society at rates literally impossible in any oppressive system.
Without the philosophy, less than a single generation passes before the outlaw becomes the law and the oppressor, and attacks freedom, innovation, and contributions to society with everything he has, in order to maintain the status quo he profits from.
Yes, it is disgusting.
Gentlemen, that is why these mafIAA dinosaurs must be opposed on every personal, legal, and technical front possible; they, and all of the outlaw–>lawful oppressors who will inevitably join/become them, are a festering sore on society, incessantly and powerfully trying to spread their sickness and rottenness into the entire world body;
a moral, philosophical, and technical counter-culture is all that opposes them.
God speed, good men; God speed.
what we are going to start seeing is these media corporations setting up another thepiratebay.org website but it won’t be a real pirating website but they’ll try to make it seem real and then they’ll make it compete with the real piratebay and then once they steal enough visitors away from piratebay, they’ll drop the website from the internet. Something like that? What do you think?
MONEY NEEDS TO BE ABOLISHED. NO, I’M NOT KIDDING.
FUCK YOU MATT. YOU HAVE NO CLUE WHAT YOU ARE TALKING ABOUT.
Well done, Matt! Very good presentation.
[quote comment="312291"]The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point![/quote]
Clearly you, like meany on this site have an innate inabilityto listen.
What he said was VINYL sales in the UK had gone up by 100%.
And “h33t” i really hope that english is not your first language because you completely misunderstand pretty much everything he says. You’re so wrong in so many ways “h33t” I can’t even be bothered to correct you.
The only thing he got wrong was the easy of which Linux is to install as the reason for it not beating Windows. The real and biggest reason is the Windows name recognition. Over all a really good presentation. Nice one Matt
[quote comment="312488"][quote comment="312291"]The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point![/quote]
Clearly you, like meany on this site have an innate inabilityto listen.
What he said was VINYL sales in the UK had gone up by 100%.
And “h33t” i really hope that english is not your first language because you completely misunderstand pretty much everything he says. You’re so wrong in so many ways “h33t” I can’t even be bothered to correct you.
The only thing he got wrong was the easy of which Linux is to install as the reason for it not beating Windows. The real and biggest reason is the Windows name recognition. Over all a really good presentation. Nice one Matt[/quote]
lol Opps that “meany” should be “many” my bad.
Thought it was a good presentation though it lacked some historical data plus some twists to fit your presentation. You did point out something that is important on how they should look at pirates as a solution not a problem.
Just a note from the average joe - try to stand still when you present its very tiring to have you walk around so much.. and tuck in your shirt to make you look a bit more professional.
[quote comment="312488"][quote comment="312291"]The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point![/quote]
Clearly you, like meany on this site have an innate inabilityto listen.
What he said was VINYL sales in the UK had gone up by 100%.
And “h33t” i really hope that english is not your first language because you completely misunderstand pretty much everything he says. You’re so wrong in so many ways “h33t” I can’t even be bothered to correct you.
The only thing he got wrong was the easy of which Linux is to install as the reason for it not beating Windows. The real and biggest reason is the Windows name recognition. Over all a really good presentation. Nice one Matt[/quote]
Agh curse all my typos! That should be “ease” not “easy”
[quote comment="312550"]Thought it was a good presentation though it lacked some historical data plus some twists to fit your presentation. You did point out something that is important on how they should look at pirates as a solution not a problem.
Just a note from the average joe - try to stand still when you present its very tiring to have you walk around so much.. and tuck in your shirt to make you look a bit more professional.[/quote]
All due respect, I’m in school, and a guy just standing there talking in a monotone is the WORST presentation method; the more alive the presenter is (to me) the more natural/casual/interesting/relaxing it (the presentation) seems.
As a presenter, I guess some would like that style, some wouldn’t; but I really liked it, and from all the professional critiques and books I’ve seen and/or read, hand motion etc. to emphasize your points is highly recommended.
To each his own…
This is just the beginning of something really great but coming from the film industry and someone who watches a lot of video.. your cinematographer is incredibly distracting with his inability to focus on you with the camera. Other than that great piece and something I’ll forward on to the people who should care.
You don’t compete with pirates! You catch them then run them through or make them walk the plank!
http://fakesteveballmer.blogspot.com
I enjoyed the presentation, even though most of the info was not new or groundbreaking. The thing I liked about Matt’s presentation was how he gave a awesome example of how to present online culture to corporate culture.
Nice job Matt and best of luck with your book!!!
http://www.cgmtrends.wordpress.com
I loved it and it even made my balls swollen just watching@
That was the best bit on “piracy” that I have ever seen. Absolutely brilliant!!!
Very nice presentation, Matt. Thank you for taking the time to do the research to write the book about this topic, and doing presentations like this to raise awareness of the industries to “pirating” and its actual usefulness. All of the points you’ve raised are, I think, important for any industry that wants to survive now a days. I only hope that the people at that Keynote listened and thought about their next actions.
I just have one small note for you:
When talking about the video game Wolfenstein, you talked about Id software. Their name isn’t pronounced as “I” “D”, it’s actually id (as in part of the psyche).
That’s a common error most people make, but I just wanted to point that out to you if you ever talk to John Carmack or someone in that company. :P
Long live competition!
Monopoly’s are the devil!
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