The Pirate’s Dilemma: To Compete or Not To Compete

Written by Matt Mason on March 14, 2008 

It’s hard for large organizations that move at glacial speeds to compete with individuals taking their content and creating new distribution systems, revenue streams and business models, but the fall of the major record labels taught the rest of the corporate world a lesson. In many cases, piracy it is helping people to innovate and create new legitimate market spaces.

Last week I did a keynote speech at The Medici Summit on The Pirate’s Dilemma, focusing on when and how it’s best to compete with pirates. When I was writing the book, I thought many large corporations wouldn’t be open to the idea that they can learn from piracy, because of the way the major labels reacted to it, but I’ve been pleasantly surprised to find many that are trying to do exactly that.

Previously: MTV Uses P2P Data for Playlist Selection

Next: Japanese ISPs Agree to Ban Pirates from the Internet

88 Responses (Add yours or TrackBack)

Pages: « 1 2 [3] 4 » Show All

51 Mar 15, 2008 at 18:07 by YouWish

that was awesome, best presntation on piracy ive ever seen

52 Mar 15, 2008 at 21:12 by mase.hacker

that was awesome.

53 Mar 15, 2008 at 21:31 by Aythrea

Very nicely done.

54 Mar 15, 2008 at 21:38 by Rex from myBittorrent.com

There is one thing he is right off though:

Water is the biggest scam ever.

Most Europeans pay about 0.80 EUR for 1000 liter of water (1 cubic meter). If you buy water at a shop, you will pay even more (1 EUR) for a half liter of water.

55 Mar 15, 2008 at 21:52 by turn.self.off

about that linux thing, is windows any simpler to install?

hell, mac can be said to be simple because os and hardware is more or less joined at the hip.

i think someone ones claimed that most linux distros support more hardware out of the box then windows vista does.

the real problem about linux is that there is no single linux, each distro has its kernel that got frozen at release, and user space apps, and creating a single driver like one can for mac or windows just cant be done.

windows is easy in that one can ship a product with a nice little bit of paper that basically tell the user to insert cd/dvd, click install at the nice window that pops up (never mind the security risk of having your os automatically run stuff from media thats inserted, its just a remix of a boot virus waiting to happen had it not been that cds are write rather then rewriteable like hte floppies of old), and then hit next until the finish button lights up…

for mac its similar, or you drag and drop a couple of items from the optical media onto the drive in specified locations.

but then the funny thing is that what apple now is creating with the iphone appstore, and people cheer it on as it will be so simple for the consumer to use, the linux distros have been using for ages. basically we are talking about repositories.

want a app? find it on the list, click install, wait and presto.

now if the hardware people could talk to the kernel people so that they could coordinate kernel and hardware product in a way so that when hardware is released, the disc can contain a file that tells the distro what kernel version will have the required drivers (or the distro can use that info to install backported drivers for its latest version of the kernel if available), things would become simpler in this one, lonely trouble spot, imo.

problem is that this will probably not happen, as it would mean that hardware people will end up playing with open cards as to what products they have on their way.

56 Mar 15, 2008 at 23:22 by Condawg

Wow.
I must purchase that book.

This guy has amazing presentation skills.
He also made some great points considering physical piracy, that I’ve never thought of.

Amazing ideas and presentation, great points, great everything.
Loved watching this.

57 Mar 15, 2008 at 23:34 by TheTinker

All property is theft.

58 Mar 15, 2008 at 23:49 by SantaBJ

I want that dude’s book. Yesterday.

59 Mar 16, 2008 at 00:52 by lol

WHAT A WANKER!!!

60 Mar 16, 2008 at 03:48 by Foomandoonian

The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point!

61 Mar 16, 2008 at 04:30 by Matt Mason

@ Foomandoonian:

That’s not what I said. Listen again…

62 Mar 16, 2008 at 06:26 by gss

WE WILL NEVER BE DEFEATED…..HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

63 Mar 16, 2008 at 06:33 by aw a video???

lol
this the first time i cant actually read a post on TF, usually its a quick story and a bunch of comments, this time a video?
not that its a bad thing, but i cant watch video at work……ill have to wait till i go home…..
damit

lol

64 Mar 16, 2008 at 07:07 by add

[quote comment="311636"][quote comment="311633"]i am gonna get banned from freak for repetition but this guy is a fukwad[/quote]

Epic fail.[/quote]

“golf clap”

65 Mar 16, 2008 at 07:10 by interested viewer frustrated

[quote comment="311987"][quote comment="311748"]Hes making up this whole bull shit dilemma for himself..

when did this become a dilemma?

THERE IS NO DILEMMA!

You either compete or you die, how many fucking examples do we need to make, COMPETE OR LOOSE, THAT IS YOUR CHOICES..

why do they not understand that.. this piracy situation is so far out of reach, stop even ACTING theres something you can do about it other then compete.

The Pirate’s Dilemma: To Compete or Be Owned[/quote]
+100, x1,000

Yeah, it is that obvious; its just that after ten years of being beaten in the head, they (media companies) still don’t get it, so he spelled it out for them in words of two syllables or less.

I totally agree, its really really obvious.

Its just that the corpo-rats are SOOOOO stupid, they really need it spelled out like that; even so, maybe one in a hundred got the point!!![/quote]

Unfortunately, and disgustingly, no one’s paying attention.
The fuckers just forced thousands of ISPs in Japan to detect file-sharers and terminate their accounts [todays TF news].

In a free-market, in the real world, in anything remotely resembling an intelligent business plan, it would be “compete or die”; but these … fools still think its “compete, or cheat”; and although cheating involves infiltrating every governement on earth, forcibly changing the legal system without the citizens consent, legally attacking every disillusioned but genuine fan of music, and creating their own corps of “world police”;
you know, instead of lowering their prices.

Fucking *****.
Fucking, fucking *****.

You know, the guy in this presentation understood so much of the economics behind piracy, I had kind of hoped the mafIAA wouldn’t pay attention to him; knowing that much truth might actually make them more effective against piracy.
But I guess the alternative is for the mafIAA to keep getting more and more heavy-handed in their attacks on every digital liberty we have.
Forced to choose between the two, I’d say find a third option, but just now it seems pretty bleak. Of course we can keep fighting and winning, but the damage they are doing to our countries and legal systems is saddening.

Hell, you know, maybe that’s a good thing; every example he gave was consistent: the phonograph company started out as an outlaw then quickly became the law and the oppressor. In retaliation, pirate radio arose as an outlaw (esp.in UK) and quickly became the law and the oppressor (forced tax for the BBC, illegalization of pirate radio). Edison’s motion picture company started out as an outlaw (stealing theatre etc) and quickly became the law and the oppressor. William Fox and his cohorts headed out to Hollywood as outlaws, and quickly became the law and the oppressor. Steve Jobs started out as a human opposing the juggernaut of Microsoft, and quickly became the law and the oppressor (iTunes, etc).

Hey folks; this means that we will have a pirate outlaw, who will be successful, and will quickly become the law and the oppressor. It will likely happen within one generation (outlaw–>oppressor), and it may well be either a company that goes from outlaw–>oppressor, or an individual. Want to guess candidates?

That is why the philosophy is so much more important than the economics. With the philosophy, decades pass (GNU, Linux, etc) where the freedom and contribution to society are unoppressed: innovation and freedom abound, and contributions are made to society at rates literally impossible in any oppressive system.
Without the philosophy, less than a single generation passes before the outlaw becomes the law and the oppressor, and attacks freedom, innovation, and contributions to society with everything he has, in order to maintain the status quo he profits from.
Yes, it is disgusting.

Gentlemen, that is why these mafIAA dinosaurs must be opposed on every personal, legal, and technical front possible; they, and all of the outlaw–>lawful oppressors who will inevitably join/become them, are a festering sore on society, incessantly and powerfully trying to spread their sickness and rottenness into the entire world body;
a moral, philosophical, and technical counter-culture is all that opposes them.

God speed, good men; God speed.

66 Mar 16, 2008 at 07:37 by gss

what we are going to start seeing is these media corporations setting up another thepiratebay.org website but it won’t be a real pirating website but they’ll try to make it seem real and then they’ll make it compete with the real piratebay and then once they steal enough visitors away from piratebay, they’ll drop the website from the internet. Something like that? What do you think?

67 Mar 16, 2008 at 07:43 by gss

MONEY NEEDS TO BE ABOLISHED. NO, I’M NOT KIDDING.

68 Mar 16, 2008 at 10:51 by peter griffin

FUCK YOU MATT. YOU HAVE NO CLUE WHAT YOU ARE TALKING ABOUT.

69 Mar 16, 2008 at 11:56 by UniqPhoeniX

Well done, Matt! Very good presentation.

70 Mar 16, 2008 at 13:28 by Anonymous

[quote comment="312291"]The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point![/quote]

Clearly you, like meany on this site have an innate inabilityto listen.
What he said was VINYL sales in the UK had gone up by 100%.

And “h33t” i really hope that english is not your first language because you completely misunderstand pretty much everything he says. You’re so wrong in so many ways “h33t” I can’t even be bothered to correct you.

The only thing he got wrong was the easy of which Linux is to install as the reason for it not beating Windows. The real and biggest reason is the Windows name recognition. Over all a really good presentation. Nice one Matt

71 Mar 16, 2008 at 13:52 by Anonymous

[quote comment="312488"][quote comment="312291"]The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point![/quote]

Clearly you, like meany on this site have an innate inabilityto listen.
What he said was VINYL sales in the UK had gone up by 100%.

And “h33t” i really hope that english is not your first language because you completely misunderstand pretty much everything he says. You’re so wrong in so many ways “h33t” I can’t even be bothered to correct you.

The only thing he got wrong was the easy of which Linux is to install as the reason for it not beating Windows. The real and biggest reason is the Windows name recognition. Over all a really good presentation. Nice one Matt[/quote]

lol Opps that “meany” should be “many” my bad.

72 Mar 16, 2008 at 15:37 by P

Thought it was a good presentation though it lacked some historical data plus some twists to fit your presentation. You did point out something that is important on how they should look at pirates as a solution not a problem.

Just a note from the average joe - try to stand still when you present its very tiring to have you walk around so much.. and tuck in your shirt to make you look a bit more professional.

73 Mar 16, 2008 at 19:39 by Anonymous

[quote comment="312488"][quote comment="312291"]The music industry has seen a 100% increase in every area outside CD sales, eh? I could hear all the accountants in the audience laughing at that one. I suspect he lost half his accumulated credibility at that point![/quote]

Clearly you, like meany on this site have an innate inabilityto listen.
What he said was VINYL sales in the UK had gone up by 100%.

And “h33t” i really hope that english is not your first language because you completely misunderstand pretty much everything he says. You’re so wrong in so many ways “h33t” I can’t even be bothered to correct you.

The only thing he got wrong was the easy of which Linux is to install as the reason for it not beating Windows. The real and biggest reason is the Windows name recognition. Over all a really good presentation. Nice one Matt[/quote]

Agh curse all my typos! That should be “ease” not “easy”

Pages: « 1 2 [3] 4 » Show All

Add your response

It takes approximately 1 minute for your comment to appear on TorrentFreak after it's posted.