Burger King Says Cheeseburgers Better Than Music Piracy

enigmax — Sat, 09 May 2009 07:38:48 +0000

Taking advantage of the web’s popularity and downloading in particular, this week Mitsubishi scattered virtual pieces of one of its new Colt cars around the Internet. The first person to find all the components and reassemble them will receive a free and very real car, courtesy of the Japanese motor maker. But you know what it’s like – you wait for years for a P2P related advert, then two come along all at once.

In what appears to be a new marketing campaign by fast food giant Burger King, the company likens its cheeseburgers to piracy. A scan of a promotional flyer sent to TorrentFreak says that BK’s burgers are just like downloading music from the Internet, but better because they’re “legal”.

Maybe i’m getting old, but I can’t in any way see how cheeseburgers are like downloading music off the Internet. That said, if BK want to complete the analogy, I want their burgers leaked to file-sharing sites before their promotion starts, available 24/7 via The Pirate Bay, I want to be able to share this food with my friends (and them with their friends) without ever taking my hands off my ‘copy’. And I want my burger for free, if you don’t mind.

Here’s your chance to “Have It Your Way®”. If any creative souls out there think they could create a better (preferably funnier) flyer for Burger King on the same theme, or feel they could tenuously refer to burgers (or anything else) in a campaign to promote file-sharing, feel free to send them to me on enigmax[@]torrentfreak.com and i’ll link the best into this post.

Update: Reader Entries

The Burger Bay by Matt
BK Longwinded by Zacqary Adam Green
The New BitTorrent Deal by Basil
The BK Yummy by Wally
Like Eating a Cheeseburger, Only Free by Ascense
Ours Are Cheesy by =M=
Tell The Internet by Jason
Extortion, But Legal by Xentar
Burger Download byQuagmire_Jr

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

Burger King & Myspace to Sell “24″ downloads

Ernesto — Mon, 15 May 2006 13:44:13 +0000

Burger King and Myspace join forces. They will start selling episodes of the popular TV-Show “24″. The first episodes of season 1 and 5 will be for free, just to warm the customers up, the other episodes will cost for $1.99 per download.

They will advertise with the popular slogan: “Have it your way”. However, it’s doubtful if DRM will be “an option”.

Earlier this year Fox and ABC started to offer TV streams, but that’s clearly not the solution. People demand high quality, cheap, DRM free content, whenever and wherever they want.

Selling downloadable TV-episodes is the first step in the transformation of TV. Offering the episodes for free, supported by micro-ads is the second.

Gillian Smith, media director at Burger King, said:

“We know our customers spend a lot of time on MySpace. The important thing for us as an advertiser was to make sure we were providing content that resembles entertainment more than advertising.”

The 24 downloads will be available on Myspace next week

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

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Burger King Says Cheeseburgers Better Than Music Piracy

Burger King & Myspace to Sell “24″ downloads