The overall conclusion we draw from the data is that BitTorrent, and P2P traffic in general, is still dominant in all geographical regions. In North America, Latin America and Asia-Pacific, P2P traffic is responsible for the vast majority of all upstream traffic. The percentage of downstream traffic is significantly lower, thanks to the streaming video sites that have gained popularity in the last years.

Despite the global nature of P2P there are some striking differences in the preferred applications and protocols that are used. We’ll discuss the various trends and statistics below, starting with North America.

P2P in North America

BitTorrent remains the most used file-sharing protocol in North America, and the total amount of P2P traffic is still very significant. Sandvine’s research reveals that on an average day, 53.3% of all upstream traffic can be attributed to P2P applications. P2P is less dominant on the downstream side. It is currently at 13.2%, following real time entertainment (45.7%) and web browsing (24.3%).

The bandwidth usage patterns during peak hours are slightly different, but still a massive 34.31% of all upstream traffic can be attributed to BitTorrent at these times. The BitTorrent percentage of downstream traffic lies at 8.39% during the busiest time of the day.

What’s further noteworthy is that the Gnutella protocol (used by Limewire, Frostwire etc.) is still fairly large in North America. It currently lies at 11.18% of upstream traffic and 2.12% of downstream traffic during peak hours. In most other parts of the world Gnutella has vanished completely.

The normalized aggregate of all traffic (up/down) during peak hours puts P2P traffic at 19.2% during the first months of 2010. Interestingly, this is up from 15.1% in 2009, which shows that P2P traffic is growing strongly, not only in absolute numbers but also as a share of total Internet traffic in North America.

Overall, it can be concluded that P2P traffic is still on the rise in North America, with BitTorrent being the dominant protocol.

P2P in Europe

In common with North America, BitTorrent also remains the most used file-sharing protocol in Europe. The report doesn’t give any exact stats, but roughly 40% of all upstream traffic and 10% of all downstream traffic can be attributed to P2P applications on an average day.

Bandwidth usage patterns during peak hours show that of 29.97% of the upstream traffic can be attributed to BitTorrent during these times, versus 8.29% of downstream traffic. PPLive, the popular peer-to-peer streaming video network, also has a significant share with 11.76% of all upstream traffic and 4.41% of downstream traffic during peak hours.

Strangely enough, Sandvine categorizes PPLive as real-time entertainment rather than P2P file-sharing.

In Europe, the normalized aggregate of all traffic (up/down) during peak hours puts P2P traffic at 11.0% during the first months of 2010. This is down from 22% in 2009, which indicates that P2P has lost half its share of the total Internet traffic there.

The relative downward trend of P2P traffic during peak hours does not have to mean that the absolute traffic has gone down as well. What is clear, however, is that relative to other traffic sources P2P has decreased in Europe, while it has increased in all other regions.

P2P in Latin America

Latin America is the only region where BitTorrent is not the preferred protocol to share files. Even though BitTorrent has a pretty decent market share there also, Ares is the most used file-sharing protocol. Overall, P2P traffic is huge in Latin America.

On an average day, 73.3% of all upstream traffic can be attributed to P2P applications. P2P is less dominant on the downstream side. It is currently at 23.1%, following real time entertainment (35.2%) and web browsing (28.3%).

The bandwidth usage patterns during peak hours of the day show that 11.91% of all upstream traffic can be attributed to BitTorrent at these times. This is dwarfed by the 54.74% Ares is credited for. The BitTorrent percentage of downstream traffic lies at 6.80% during the busiest time of the day, compared to 12.98% for Ares.

What is further noteworthy is that eDonkey is still fairly large in Latin America. It currently lies at 6.29% of upstream traffic and 1.82% of downstream traffic during peak hours. In most other parts of the world eDonkey has vanished completely.

The normalized aggregate of all traffic (up/down) at peak hours puts P2P traffic at 36.7% during the first months of 2010. Interestingly, this is up from 31.9% in 2009, which shows that P2P traffic is growing strongly, not only in absolute numbers but also as a share of total Internet traffic in Latin America.

We can conclude without a doubt that Latin America is the winner when it comes to the share P2P has of overall Internet traffic.

P2P in Asia-Pacific

BitTorrent is the most used file-sharing protocol in Asia-Pacific, where P2P has a traditionally high market share. The report doesn’t give any exact stats for this region, but roughly 60% of all upstream traffic and 25% of all downstream traffic on an average day can be attributed to P2P applications.

The bandwidth usage patterns during the peak hours show that 37.63% of the upstream traffic can be attributed to BitTorrent, versus 16.91% of downstream traffic.

PPLive and PPStream, two popular peer-to-peer streaming video networks, also have significant shares with 18.83% and 11.06% of all upstream traffic respectively, and 7.90% and 7.14% of downstream traffic during peak hours.

In Asia-Pacific, the normalized aggregate of all traffic (up/down) puts P2P traffic during peak hours at 25.7% in the first months of 2010. This is up from 8.4% in 2009, which indicates that P2P is still increasing its share of total Internet traffic there.

As can be seen from the table below, at the busiest time of the day BitTorrent has the largest market share of Internet traffic in Asia-Pacific compared the other regions.

In conclusion, we can say that Sandvine reveals some intriguing statistics, with the overall conclusion that BitTorrent and P2P in general are still going strong. Although there are regional differences, BitTorrent is responsible for a significant share of total Internet traffic in all regions. That said, we have to keep in mind that Sandvine might benefit from overestimating the percentage of P2P traffic because they sell the traffic shaping applications.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

In the past we’ve reported on the P2P advertising attempts of MediaDefender, but they are not the only company trying to make money from ads on filesharing networks. Last month, P2Pwords launched their adwords service, and more recently, PeerMatrix launched another advertising application targeted at P2P users. Although there is doubt that this type of advertising can be very effective, it’s the ideal cash cow for malware peddlers.

According to a press release from last Friday, PeerMatrix uses a “…revolutionary technology that morphs the name of an ad file to match whatever a P2P user is searching for, thereby dramatically increasing the probability that your ad file will be downloaded and viewed”.

In other words, with this (patented) “revolutionary technology” advertisers will have the possibility to rename their Viagra advert to ‘The Dark Knight Trailer.avi’, if that’s what the user is searching for. Even worse, the advertiser can do this with every file type, including executable malware applications, or trojan horses. The opportunities to use this piece of software to pollute search results are endless.

Angel Leon, lead developer at FrostWire told TorrentFreak that he is not impressed by PeerMatrix’s marketing pitch. Instead, he is worried. “We wouldn’t call this a “revolutionary technology,” he told us. “This is nothing but good old fake search results, otherwise known as spam, and it’s always been in the interest of the community to remove these results.”

PeerMatrix offers their application for free, and it runs on all recent Windows operating systems including Vista and XP. PeerMatrix’s business model is to make money by inserting a small percentage of their own ads along with the files that the ‘advertisers’ choose to spread.

We can’t help but see this application as the ultimate spamming tool. Luckily, most developers of Gnutella based filesharing applications agree with this view. “We’ll try our best to have FrostWire clients recognize these fakes and keep the experience clean, just the way it should be. If a search result doesn’t indicate in some way it’s an advertisement, it’s clearly a deceptive form of spam,” Leon said.

Bernard Trest, President of PeerMatrix disagrees with this description. “YouTube has also been experimenting with overlays and many websites use a similar overlay concept,” he told us. “Essentially the person does not request ads on YouTube however they are forced to view the ad anyhow. If what we are doing is “spam” then Google, Yahoo, and even YouTube are spamming.”

The problem with PeerMatrix, however, is that there is no control over the content that the advertisers put on the P2P networks, even executable files are not a problem. In addition, Trest admitted to us that the ads inserted by their software are not listed as ads in the search results. “The advertising, whether targeted or untargeted, is not designated as advertising,” he said.

If this isn’t the ultimate spamming tool, then what is? We sincerely hope that the developers of filesharing applications will keep a close eye on this new spamming tool, and filter it from the results wherever possible. If that proves to be a problem, many P2P users might have to switch to BitTorrent.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

I work at [an Apple service provider]. Today we saw [multiple] iTunes libraries completely corrupted; looks like the culprit was Limewire not playing well with the newest version of iTunes.

All had just updated to the new version of iTunes and all had Limewire set to automatically update their iTunes library with new songs. One [library] was not salvageable, though the other two were (after much pain and suffering).

It’s believed the tip is related to the Mac versions of the software. The situation on Windows versions is unclear.

TUAW points to two threads on the Apple support forum as a starting point for concerned users 1 2

LimeWire users with difficulties can find support on the Gnutella forum.

According to a recent NPD Group report, Limewire users took a 62 percent share of p2p music downloads in 2006, with the average user downloading 309 tracks.

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.

the entire concept of the show is for fans to share with all of their friends using any means they wanted, so DRM would be counterproductive.

This is not the first time CocaCola is involved in a free TV-show. They’re also sponsoring the comedy “marcus hates his job“, created by the makers of the popular “the scene” show.

Stageside

Source: TorrentFreak, for the latest info on copyright, file-sharing and anonymous VPN services.