Universal and Sony Music plan ‘instant pop’ to beat piracy

Ten years after piracy first began to ravage the music industry, Britain’s two biggest record labels will finally try to play their part in stopping it, by making new singles available for sale on the day they first hit the airwaves.

Universal and Sony Music – home to Take That and Matt Cardle, respectively – hope the effort will encourage the impatient X Factor generation to buy songs they can listen to immediately rather than copying from radio broadcasts online.

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