The MPAA teams up with Guba in their war on piracy. Guba introduces Johnny, a content filter for their online video download and share service.
Guba recently signed a deal with Warner Bros. to spread DRM loaded movies and TV-shows online.
According to the press release “GUBA is filtering movies and TV shows using a proprietary technology, codenamed “Johnny.” Johnny analyzes video in digitized form and generates a unique fingerprint for each video. Once Johnny has scanned a video, that video is blocked from illegal file trading or distribution on GUBA’s site”.
The MPAA responded:
“Providing consumers legitimate ways to get movie and television programming online is essential to our industry,” said Chairman and CEO of MPAA, Dan Glickman. Collaborating with GUBA has given us an opportunity to test new technology that will help ensure consumers can freely share videos without being exposed to illegal programming, which could lead to copyright infringement.”