Bestselling author Neil Gaiman – author of awarded science fiction and fantasy short stories, novels, comic books and more – makes a case for piracy in a recent interview with ORG Zine.
Initially Gaiman got annoyed by people who put his stuff online for free, but later he realized that it’s actually the best promotion an author can get.
“People were discovering me through being pirated, and then they would go out to buy the real book,” he notes.
Gaiman did some experimenting and started to realize that his sales jumped 300% in some cases when the publisher made a book avialable for free.
“I started to realize, that actually, you’re not losing sales by having stuff out there,” he says.