Disney Says Piracy Is A Business Model
Written by Ernesto on October 10, 2006Anne Sweeney, the president of the Disney-ABC television group explained that Piracy is a business model. She told that content providers should compete, instead of fight it.
Sweeney spoke these wise words in her keynote address at the Mipcom festival
“We understand now that piracy is a business model, it exists to serve a need in the market for consumers who want TV content on demand. Pirates compete the same way we do - through quality, price and availability.”
She continued:
“This time two years ago, Disney was congratulating themselves at the end of a season that saw lost and Desperate Housewives make it big. But at the end of the meeting, the head of operations and engineering presented a high-quality, ad-free version of DH that had been put online less than 15 minutes after the show aired. That was a defining moment for the business. We we don’t like the model but we realize it’s competitive enough to make it a major competitor going forward.”
Wise words. The keynote is very similar (if not the same) to the one she gave at the Progress & Freedom Foundation’s Aspen Summit in August where Sweeney explained that Piracy was the main cause for Disney’s iTunes move.
Apparently the HD-rip of Desperate Housewives made quite an impression.
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Previously: BitTorrent Movie Download Chart (wk40)
Next: The Pirate Bay Teams up with Street Fashion Company
6 Responses
Looks like the movie studios are starting to get the point. You go girl. Pirates offer better quality on demand, for free and ad less. Hard to compete with, but competition is good for the customers.
Impossible to compete with actually. Pirates p0wn Disney,
Wise words.
I buy a lot of movies for a buck or two in Viet,China or where ever. I watch a few times & pass it on to friends. When I really like it I`ll buy the real one for the sound & picture. I`m not wasting my money anymore buying shit movies the bizz keeps pumping out, and they have been mostly shit the last few years! Why not try to have them around 10 bucks each,since it`s only costing U guys pennies each now on disc? That itself would kill the illegal bizz too,Yes? I remember when CD`s came out,the bizz said”When we have most of people buying discs instead of tapes or records the price should drop to under 10 a disc” Well that never happened either did it?
See? Piracy actually helps the companies see what they need to do in order to please their potential customers. In general, people want to be honest and pay for stuff. They just want it to be on their terms, in a format that suits them. And, for a reasonable price. Of course.
You can compete with that, offer it yourself in high quality without comercials and find other ways to advetise.
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