Direct Sales & Direct Anti-Piracy Action Underpin Japan’s Plan For Explosive Growth

With a mission to dramatically increase overseas sales of anime, manga, video games, and other creative content by 2033, Japan's Entertainment and Creative Industry Strategy is ambitious and prepared for new risks. Relatively safe licensing models seem to be on the way out, in favor of content companies establishing overseas bases, from where marketing, sales and distribution will be handled directly. Rampant piracy will face a two-pronged strategy, including enhanced enforcement measures targeting areas where piracy causes the most damage.