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File-Sharing Traffic Predicted to Double By 2015

Forecasts from Cisco’s Visual Networking Index reveal that global file-sharing traffic is predicted to grow to nearly 14 exabytes per month by 2015. According to the predictions most growth will occur in Latin America, and both Central and Eastern Europe. Least growth is expected in Western Europe.

ciscoPredicting future Internet traffic trends is a tricky business, but if one company is able to pull it off it’s Cisco. Every year they publish their 5-year forecast for global Internet traffic usage, and one of the major categories included in the report is file-sharing.

This week Cisco published their latest version of the Visual Networking Index, which offers some interesting insights into the development of Internet traffic in the coming years. One of the main conclusions is that relative to overall Internet traffic, file-sharing is on a downslope.

Cisco’s data shows that in 2010 file-sharing traffic was responsible for a massive 40% of all consumer Internet traffic. However, by 2015 this percentage will drop to ‘just’ 24%, because other sources of traffic – such as video streaming services Netflix and YouTube – will grow at an even greater rate.

But that doesn’t mean that less data will be shared, on the contrary; Cisco predicts that global file-sharing traffic will continue to grow at an average rate of 23% per year. This means that by 2015, file-sharing traffic will increase to 13,797 petabytes per month, up from a measly 4,968 petabytes in 2010. Compared to today, file-sharing traffic will more than double by 2015 if Cisco’s predictions hold.

Although there’s no region where file-sharing traffic is not expected to increase, the growth will be most pronounced in Latin America and both Central and Eastern Europe, with an annual growth rate of 35%. North America sits in the middle with a growth rate of 18%. Western Europe stays behind with a meager 14% uplift a year, but this still means that file-sharing traffic will double there in 2015 compared to 2010.

Another interesting trend that’s worth noting is that non-P2P file-sharing traffic is on the rise. With non-P2P Cisco refers to direct download services such as RapidShare and Megaupload. These will generate an estimated 5,680 petabytes a month by 2015, an increase of more than 600% compared to 2010.

Although Cisco’s predictions are noteworthy, one has to wonder how accurate they are. Just last year Cisco estimated that file-sharing traffic would be good for 7 exabytes by 2014, but a year later this has already been adjusted to more than 11 exabytes. Quite a difference for a seemingly uneventful year with no major breakthroughs in the file-sharing landscape.

But then again, even the best fortune-tellers have an occasional off-day. The overall conclusion, that file-sharing is here to stay, is something we have to agree with.

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  • Phil Landry

    It’s nice! More peers. But since the data is predicted by CIsco, I guess they have an economic gain to predict data like that! Maybe they will sell routers that will block File sharing???

    • Anonymous

      It’s probably completely wrong. I’m predicting bittorrent-based streaming to become the basis for many VOD & streaming video services. So in that case, filesharing & streaming should increase co-operatively.

      • Anonymous

        agree..”probably completely wrong”..
        It is trend analysis Cisco are using to predict the future trends. Not actual landscape analysis…
        They do measure other trends (netflix / youtube) against filesharing , but most filesharers ignore these sites.

        by 2015…..Real world …IF NO new filesharers emerge.. People will have …

        faster internet connections.. ( + X2 increase conservative estimate )
        Better computers / devices ( + X2 increase conservative estimate )

        So…. the filesharers that already exist , will probably be sharing higher quality video files etc.. at + X2 the filesize that they currently do…

        If no new filesharers start using P2P…. traffic will double by 2015…

        Add to that all the new filesharer’s , then you have far more than a doubling in data transfered.
        Also these new filesharers , being added will probably have decent connection speeds and hardware…. so they will be transferring lot’s of data from day one.

        ***A retrospective look back ,4 years..
        ***can help to view the landscape 4 years in the future.

        eg… 4 years ago… (2007)

        would you share a ( 2GB h264 720p ) home movie , Via the web with family ?

        would it have been technicality possible for everyone in your family to view the video on a device they own ?

        would the 2GB transfer be made in a reasonable time ?

    • Jerk Murdock

      You will all go to jail! You’re putting people out of work!

      Look how terrible file-sharing is for the movie industry:
      http://www.techdirt.com/articles/20100721/07301310306.shtml

      Money is clearly being lost and it’s all because of you pirates!
      http://tinypic.com/r/2vnngk0/7

      • itsjackmurdock

        Leave [s]Britney[/s] the movie industry alone.
        Bawl, Wail, Scream, Cry.

        • Danny

          hahaha well said!! jerk murdock go suck the mafiaas cock!!

      • The Venus Project

        I could live in a society without money.

        • Ugly American

          No, you couldn’t – a hard currency = an incredibly useful tool.

          On the other hand, the entire planet could do without fiat money. You “Venus Project” types fail to recognize the difference – your simplistic “remedies” are nothing more than half-assed Communism. Utopian myths and futuristic architectural designs aren’t going to cut it, lad – even Jacque Fresco knew that.

          Stop watching Zeitgeist propaganda flicks – they cause brain damage:
          http://www.infowars.com/zeitgeist-addendum-a-critical-review/

      • Brandon

        The movie industry has made more money this year then EVER! So that must be the reason they are laying everyone off….. Dumass……

      • Happy time harry

        loser *slams door on jack murdock*

  • 1337

    P2P FTW n0000bZ!

  • Gurkerl83

    15 PB – a joke / it takes only about 43 Gbit`s to get the traffic. In 2010 this is about 13 Gbit`s. I think its about a 1000 times higher – today and 2015.

    • http://twitter.com/p2jack P2p Jack

      erm 43gbit.. hmm – I have a 50mbit home line… so 860 of me could do it…. people in .ro have 1gbit home lines… it’s very easy for millions around the world to transfer this amount.

    • Foundaa

      I agree. It’s easy for one person to pull 1.0 MB/s consistently. Here’s the conversion:

      http://www.wolframalpha.com/input/?i=14+petabytes+per+month+to+megabytes+per+second

      14 PB/Mo = 5327 MB/s.

      So global file sharing consists of only maybe a few ten-thousands sharers max? All this in 2015 after doubling? No.

      • Anonymous

        it’s EB/Mo not PB/Mo
        DOH!

    • Anonymous

      the figure is 14 not 15
      the unit is EB not PB
      DOH!

    • Gurkerl83

      in the origin article the Unit was PetaByte. This was changed to ExaByte overnight which explains the factor 1000 in my calculation

  • I am a sausage not a hotdog

    I’m looking forward to 1 Petabyte hard-drives ;p

  • Anonymous

    Ladies and Gentlemen, lets raise our glasses to more sharing ;)

  • DoF

    >implying the US government won’t do something drastic between now and 3 years

    • Acheron

      Exactly.
      Its pathetic the lengths our govt. goes to RUIN THE INTERNET.
      Vote Ron Paul.

    • Acheron

      Exactly.
      Its pathetic the lengths our govt. goes to RUIN THE INTERNET.
      Vote Ron Paul.

  • Nerd Hobo

    Not to be pedantic, but isn’t all net traffic “file sharing”? (HTTP servers share html files, etc, etc)

    • Anonymous

      I guess it depends on where you draw the line between ‘publishing’ and ‘sharing’.

    • Anonymous

      Statement of the day. +1

      “” Not to be pedantic, but isn’t all net traffic “file sharing” ? “”

      informative , and cheeky as fuck…….
      All wrapped up in a sentence that is completely inoffensive…….

      • Ugly American

        “All wrapped up in a sentence that is completely inoffensive…….”

        That’s the only part I didn’t like – it’s just not Ugly enough. ;-)

        • Not Ugly Anon

          icwhutudidthar *wink* *wink*

  • Guest

    I believe it will be a lot more than that because of the p2P streaming replacing the conventional single server centric one.

  • Woo

    no way is this going to happen. the way the entertainment industries are performing, at least 90% of the world’s population will be in prison by then!

    • Ugly American

      …and the other 10% would go back to dial-up. Brilliant plan! <3

  • Woo

    no way is this going to happen. the way the entertainment industries are performing, at least 90% of the world’s population will be in prison by then!

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  • Ayman

    BULLSHIT
    A look at the bottom page for rutracker.org tracker will see the current total bandwidth for the sites torrents is 50-60GB/s which is equal to more than 123PB in month and this is for one tracker only.

    SO, THERE MUST BE A BIG MISTAKE WITH THIS NUMBER

    I THINK IT SHOULD BE 14 Exabite WHICH IS 14336 PetaBite

  • Neotoasty

    I predict, too, that everyone will be in jail by 2015. But at the same time, I predict that there will be oceans and oceans of downloads to the point where hopefully the entertainment industry is overwhelmed. So overwhelmed, that they’ll be bankrupted by then.

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  • Anonymous

    Yeah ok, but the size of the average DVDrip is also doubling. More and more i see 1,2 or 1,4 Gb files instead of 700Mb. So..

    • http://otester.myopenid.com/ PiRat

      Thats cuz the encoder sucks.

      • Josh C

        Actually, it’s encoders realizing that 700MB isn’t enough space to put 1.5 hours worth of video and audio in *good* quality :P

        • Anonymous

          700 MB is more than enough if the encoder knows their stuff.

        • Anonymous

          I saw the latest Harry Potter movie in a 700MB file. I was surprised to see that this movie was around 2.5 hours long. I was even more surprised that it looked very nice and only the early dark parts worried me a little.

          I cant believe that most releases use the right file size based on the movie length and how much change happen. They just pick one size or the other.

          This is most seen on South Park episodes encoded to 175MB. Now there was a total waste of space for all those colour sections. I have seen the same episodes in much smaller RM files like 17MB looking perfect.

      • Asdf

        derp I guess someone doesn’t have an audio receiver. 1.4 gigs gets you the dolby digital sound instead of just stereo in 700mb.

      • seeder

        No, it’s because people don’t use CD-R anymore, they use DVD+-R, Bluray or HDD.

  • Anonymous

    I don’t think I have ever been good with predicting the future even if I have been closely involved in bypassing copyright restrictions since the early 90s but let me give it a shot.

    File-sharing has always depended on technology and as technology improves then so will infringing copyright. Video streaming including to mobile devices is easy to predict when it is already available now.

    The biggest recent event I noticed was when movie encodes doubled from 700MB to 1.4GB which overnight doubles the data bandwidth. They could possibly push up to 2.1GB before 2015 comes about giving another 50% boost. Then again maybe we will all be in H264 and even bigger BluRay rips by then.

    I would also choose to believe that home 3D will be common and mastered by then causing cinemas to push on to the next technology level.

    Beyond that is all the ongoing War between file-sharing and copyright cartels and access controls and rights for general users. This is impossible to predict when despite anti-piracy measures being common they usually end up failing.

    Their biggest weapon is NetFlix when if they move most people to lawful services then the BT community would largely shrink which would allow governments to largely stamp out file-sharing due to the much smaller voice crying out. Then all those NetFlix-like sites can greatly increase their price. Nasty stuff, copyright zoning and all.

    The near future will be all about encryption and trusted proxies. All about keeping your IP away from the transfer and only linked to a trusted middle service.

    • Third_world_guy

      what is next flix, nextflix is only used in USA out of US OF A nobody knows or wants nextflix WHOEVER they are …. so dont you worry rest of us will be doing our share!!! GO SOMALIA!!!

  • Anonymous

    So, net traffic is going to go up considerably, eh? I wonder how the US ISPs are going to try to weasel out of investing in their infrastructure this time around…
    Hmm… Say, does anyone know Ron Paul’s opinion on municipal broadband? If we could get a “no, you cannot sue your competitors out of existence for providing better service than you” law on that account, the US might be able to start catching up with the rest of the world on bandwidth.

  • I am a sausage not a hotdog

    Well it would be something if dvd’s where old technology and everything was blu-ray 50 gb disc.

  • I am a sausage not a hotdog

    Well it would be something if dvd’s where old technology and everything was blu-ray 50 gb disc.

  • Momo

    Cisco sells routers and shit… Cisco tells ISPs to buy more routers and shit… You get the idea.

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  • Dr_Faustus

    Little too sciency for me, but this should help put it into lamens terms..

    They predict that by 2015 it will double. For arguments sake, lets say four years away.
    Four years ago, 2007, traffic on usenet was 3TB posted per day. Today, that same traffic is at 7.5TB per day.

    If usenet is any indicator (And for the last 30 years, it has been) then it’ll double and then some.

    Have a nice day, studios!

  • http://www.facebook.com/people/Don-Dilly/1624894683 Don Dilly

    To an extent, cisco has got it the wrong way round and got the tail wagging the dog.
    ie increased bandwidth => more file sharing OR More file sharing creates demand for more bandwidth.

    That aside, The current legal climate, rather than reducing filesharing, will drive demand for an overal increase in network bandwidth as P2P traffic will undoubtedly increase as rather than being routed efficiently, point to point, via various protocols it will be bounced all-round the internet through anonomising intermediaries

  • Brandon-is-a-spass

    Did Cisco consider the MAFIAA stepping in?

    • Anonymous

      What have they done to stop it? There are more file sharing sites than there have ever been, with more file sharers to use them.

      Netflix did exactly what the media corporations should have done, made a boatload of money doing it, and stopped more file sharing than all the media corporations and companies combined.

      The AAs are speed bumps in the way to a better future, and if Netflix is any indication, that future will be in the form of cheap, high quality, user friendly services.

    • Anonymous

      What have they done to stop it? There are more file sharing sites than there have ever been, with more file sharers to use them.

      Netflix did exactly what the media corporations should have done, made a boatload of money doing it, and stopped more file sharing than all the media corporations and companies combined.

      The AAs are speed bumps in the way to a better future, and if Netflix is any indication, that future will be in the form of cheap, high quality, user friendly services.

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  • http://twitter.com/NazHina Hinanaz

    Absolutely true… it’s becoming trend now but hopefull and sure something more in the line of innovation will come up to extend this sharing idea in full length.. :-)

    http://www.nazhina.blogspot.com

    • Jack Murdock of spam

      Disguised spam… nice try.

      FLAGGED

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  • http://disqus.com/ Rob8urcakes

    Filesharing for no money, no profit and no gain is the logical and profitable way forward for that all-important concept of human development.

    What these selfish and narrow-minded owners and people who work for corporations large and small are doing is in fact detrimental to the modern World – and their damage MUST be recognised and addressed by politicians Worldwide.

    We’re on the verge of creating a new Weltanschauung that will boost and assist humans as well as help alleviate the many ails of our ever-shrinking World.

    WIN

  • Mike

    You can’t make routers to block file sharing just block the nodes. BT is a software protocol using TCP/IP can’t stop TCP/IP. Same thing in the end but it is not easy for cisco to make it happen.

    This is how BT will play out:

    Media companies will use BT to get a legal framework via lobbying and court action so govs must pass laws. DRM is a fail so it must happen for media companies.

    They use the pressure of P2P traffic, and so will cisco BTW, so ISP’s invest so bandwidth costs drop.

    When this is in play and they know usenet/proxies/ssh/vpn etc cost money and masses don’t download enough to make use of those media companies they will launch their own systems at 2-5 bucks a pop with far superior facilities than BT. Fans will be made just like how software companies have done it.

    No matter how miltant anti-establishment you are this will happen eventually as the masses are not miltant and the masses don’t want legal heat especially if there is a good option to do it legal.

    So all the miltant students etc the small amount of them (compared to the masses) will run off to the scene, usenet, vpn’s etc and pay cash for that as they often have a silly appetite for media.

    Eventually P2P will just fade out not double. It will never die 100% but enough to make copyrights holders buckets of cash when they have what they want in play. For them all this legal annoying stuff is about investing in the future.

    Bad publicity never happens for movie giants as if they release the hobbit for example all the masses will run off to the cinema to see it no matter. Only the hardcore miltant minority may not.

    In time they will win if they play fair with their own legal framework. The danger for them is they push to hard too fast and then the backlash is going to be an issue as people lobby their govs against them slowing all this down.

    Delicate little game here….

    I advise all the hardcores to walk away from P2P now and join the small scene, usenet, irc communities now and forget P2P. BTW when I see torrent sites begging donations they are at that point criminals. So if you donate to guy in his bedroom with whacky record keeping your a mug. Go buy some SSL usenet bandwidth instead.

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  • http://www.techoncept.com Muhammed Awais

    File sharing is really helping people, working as open source of information for the humanity, one of the best things internet age has brought to the global community. Ever increasing traffic shows its popularity, however future is hidden in better services and quality of the product.

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  • http://xpdrivers.com/dell/_2_135448.cfm Asus Audio Drivers

    I would agree with the figure. I myself same my files in to shared web space :)
    guess this is the future.

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