MediaDefender Secretly Sells Porn to P2P Users

Written by Ernesto on September 20, 2008 

MediaDefender is widely known for their anti-piracy operations, spoofing and decoying on file-sharing networks for the entertainment industry. The company is doing more than that though, as we recently found out that adult affiliate programs were a significant source of income for them too.

mediadefenderWhen we posted an article on the Miivi project, Mediadefender CEO Randy Saaf wrote to his colleagues: “This is really fucked.” His response became public after thousands of internal emails from the company leaked on BitTorrent last year.

The emails exposed some of the innermost secrets of the anti-piracy outfit, and now another one is about to be revealed. One of the things we’ve learned already is that polluting file-sharing networks is a profitable business. MediaDefender received $4,000 to protect a music album and $2,000 for a single track. Movies were even more expensive, as they got $3.6 million from a large studio to protect just 4 movies.

The money they got from the entertainment industry must not have been enough though. We recently discovered that Mediadefender had (or has) some interesting side projects – selling access to adult sites. It makes sense. What better way to make cash on the Internet than from porn, especially if you have the knowledge and equipment to spam file-sharing networks with files that redirect people to your site.

From the leaked internal emails we’ve now learned something that wasn’t covered before. MediaDefender was spamming Limewire and other file-sharing networks with thousands of porn related files, trying to convert P2P users into paying porn subscribers. Here’s a quote from one of the emails MediaDefender’s Ben Grodsky sent to some of his colleagues:

One of the theories I’ve had about why the LimeWire redirects sell so many porn subscriptions is because one basically can’t get porn on old versions of LimeWire because our popups and spoofs overwhelm the user.

In the same email, Adult Friend Finder was mentioned as one of the affiliate programs they were working with, and probably made a lot of cash from. This is confirmed by another email, where they discuss the conversion rates:

Adult Friend Finder converts 1 in 2000 on LimeWire. If we want more users, Dylan’s eDonkey messages would get us a lot of Europeans that are a little bit older crowd….

MediaDefender also used LimeWire to promote their infamous Miivi project. In one of the emails they discuss how they can drive more traffic to Miivi, and redirect Limewire users to searches on Miivi:

Paris Hilton and Pamela Anderson ARE in the system. Some of these are on the PM2 Data Collection owner sending traffic to our porn site. Any ones sending traffic to our porn site (www.enterallsites.com), you can switch over to the MiiVi links that Colin indicated below.

What’s interesting about this last email is that they don’t only use Adult Friend Finder, but they have their very own porn site, enterallsites.com. Other emails show that this site was advertised by MediaDefender on Limewire and eDonkey too.

It looks like porn was big business for MediaDefender, and we’re curious whether their stock holders are aware of this, since it is never mentioned in any of their financial reports. Thus far, the adult revenue stream has never been mentioned. Nevertheless, traffic reports from Alexa and Compete show that the active advertising stopped directly after the emails leaked September last year.

We assume that MediaDefender stopped advertising their porn projects on LimeWire and other file-sharing networks after the emails leaked, in an attempt to avoid more bad press. They did the same with their Miivi advertising after that project was uncovered. Nevertheless, even without the porn connection being out in the open, their stock price dropped to less than $0.01.

It is worth mentioning that while MediaDefender was selling pron subscriptions to thousands of file-sharers, they were also working with the New York Attorney General to track down child porn downloaders. Nothing wrong with that of course, but we raised our eyebrows when one of MediaDefender’s employees found a suspicious file on The Pirate Bay, and said: “I’m trying to download it now from a dedicated server, but it isn’t finding any peers.”

Today, more than a year after the MediaDefender email leak, enterallsites.com is still up and running. Several other adult domains also owned by the company are still redirected to the site as well. With Piracy and Porn, it must be a great working for MediaDefender.

Previously: Warez Scene Member Sentenced to 18 Months Jail

Next: TorrentIt Makes Long Awaited Comeback

54 Responses

1 Sep 20, 2008 at 21:31 by D

Jeez what a trainwreck this company is

2 Sep 20, 2008 at 21:43 by dPsychc

Assholes

3 Sep 20, 2008 at 22:06 by jack

These guys are utter fooking morons.
http://www.fetchmp3.com

J.

4 Sep 20, 2008 at 22:09 by Takashi

Ty America, where i live.
/me thinks it’s time to move.

5 Sep 20, 2008 at 22:13 by funnyshit

wow, that is pretty damn funny. Good thing they are all burning in their own hell now :)

6 Sep 20, 2008 at 22:22 by k

k, ty 4 da info!

7 Sep 20, 2008 at 22:32 by LOL

Rock bottom!

8 Sep 20, 2008 at 22:42 by ytb

lol mediaDefender is now like one of those evil cartoonish bad companies- all that’s missing is a bald fat boss with moustach and a monocle that constantly has a white fluffy cat in his hands.

9 Sep 20, 2008 at 22:46 by Adrian

They sound like cow boys.

10 Sep 20, 2008 at 22:49 by Dude

This money is being used to pay prostitutes to suck on the private parts of some politicians, mainly to adapt some anti piracy shit.

11 Sep 20, 2008 at 22:54 by www.eZee.se

Lower than a snakes belly….

12 Sep 20, 2008 at 23:08 by Anonymous

Business is why commercial pornography is trash. When money enters into it, it becomes no more meaningful than prostitution. The same goes even if it is without sex – the whole copyrighted commercial culture is one big prostitution.

Roze
http://www.28chan.org/apstdt/

13 Sep 20, 2008 at 23:17 by Anonymous

The Mediadefender crew have shown repeatedly that they are morally bankrupt, so for them to be in the pornography business should come as no surprise.

In its attack on P2P, the entertainment industry has been crying from the mountaintop that P2P networks are exposing children to pornography.

It’s ironic to learn that their own business colleagues are the culprits supplying the porn that they complain so much about.

14 Sep 20, 2008 at 23:23 by P!nk Pr!nce

As the gold medal for the most fucked up company goes to……

15 Sep 20, 2008 at 23:28 by #YLS#

Are capitalism, isn’t it great? isn’t it all worth fighting for?

We’ll sell our own granny, just so we can afford to buy someone else’s…

Anyways to point, this just takes the p***. I can’t believe how desperate a company can act to make a quick buck. God bless the guy who hacked their email systems and helped prove to the world how crumy this guys are.

16 Sep 20, 2008 at 23:29 by Anonymous

lol comment number 8.

17 Sep 20, 2008 at 23:37 by Anonymous

If there were an “Assholes of the Internet” award, MediaDefender would take first place.

In their own pathetic version of “2 girls 1 cup” there’ve been pissing in the punch bowl and then passing it off as expensive Kombucha, while making money on both ends.

18 Sep 21, 2008 at 00:27 by Anonymous

The radio jockeys from LoveLine in LA also peddle their porn. Check out a show one of these days and listen to the amount Redtube suggestions from their dirty mouths. And the Ad Council sponsors those jokes. Think of the children.

19 Sep 21, 2008 at 00:33 by Porn Enthusiast

Hey guys, you’re being too harsh. I’m into hard-to-find specialty porn; the only thing that gets me off is watching anti-piracy companies getting %&*$ up the ass by their own stupidity. MediaDefender is really the leader in providing such rare porn.
I’m really looking forward to their next movie, it’s supposed to be about corporate bankruptcy. It gets me hot just thinking about it.

20 Sep 21, 2008 at 01:02 by Anonymous

bs!

,

21 Sep 21, 2008 at 01:39 by Pr0n

Oh noes, they have a legal porn site? The bastards? Seriously, this isn’t news.

22 Sep 21, 2008 at 02:09 by Drake

Hilarious. These guys are jokes. Great article, Ernesto.

23 Sep 21, 2008 at 02:52 by aaron

our company productions all kind of brand shoes ,OEM shoes in china,we can production any type nike shoes, like jordan, air force one, dunk ,nike shox, nike max and other brand shoe,like puma, adidas, conveser,levis, gucci,…etc
http://www.ecvvshop.com

24 Sep 21, 2008 at 03:13 by John Smith

“We assume that MediaDefender stopped advertising their porn projects on LimeWire and other file-sharing networks after the emails leaked, in an attempt to avoid more bad press.”

Or because they weren’t reporting the income to the IRS.

25 Sep 21, 2008 at 03:18 by Anonymous

“Oh noes, they have a legal porn site? The bastards? Seriously, this isn’t news.”

A so called ethical company, backed by multi-billion dollar companies, to spam p2p users for porn. Sounds like news to me.

26 Sep 21, 2008 at 04:26 by Anonymous

Legal or not legal, they did not include it on their reports – so they can be sued for tax evasion.

27 Sep 21, 2008 at 05:09 by Anonymous

Oh my gosh…..

28 Sep 21, 2008 at 05:38 by Jiff Willis

So what. gotta go where the money is and there is still money in porn I guess. I am surprised because there is so much FREE stuff now days.

Jiff
http://www.anonymize.us.tc

29 Sep 21, 2008 at 05:50 by Rashy Jake

life’s too short for softcore
filthyrichmond.blogspot.com

30 Sep 21, 2008 at 07:02 by Dingo_RG

That a bunch of LOSERS are all these assholes from ‘media defender’

31 Sep 21, 2008 at 07:27 by JJames

This is great. I’m gonna need a whole lot of popcorn.

32 Sep 21, 2008 at 08:23 by Sigh

The corporate corruption of the “good” guys on the one hand, coupled with their moralistic campaigns against us average Joes, just makes me want to download more. And I will.

33 Sep 21, 2008 at 09:13 by NastyBedazzler

I like how you said the word “pron” in the one of the last paragraphs. That was awesome.

34 Sep 21, 2008 at 10:11 by Conlon

This is really pathetic.
Sue them for tax evasion, drag their asses more into the soil.

35 Sep 21, 2008 at 10:14 by ESL Teacher

NastyBedazzler wrote:

“I like how you said the word “pron” in the one of the last paragraphs. That was awesome.”

Me 2! That’s a code-word for pronunciation practice in the English as a Second Language Industry.

[Class Scene]

OK, Class. Let’s Practice. Listen and Repeat. Por. No. Gra. Phy. 4 syllables. Everyone, together. Por. No. Gra. Phy. Repeat. LOUDER! Turn off your bloody mobile phone, Jorge. Por…

36 Sep 21, 2008 at 11:14 by Chattafuup

Seriously check your spelling. Its not good to have a article with misspellings, you loose credibility.

37 Sep 21, 2008 at 11:48 by Welshie

Thanks for this article… if anyone ever finds themselves in court defending themselves against unsubstanciated filesharing accusations, they have everything they need to make a great legal defence right here in your archives.

Long live torrentfreak :-D

38 Sep 21, 2008 at 12:00 by chutiya

Chuts, Madarchods, Bhosads

39 Sep 21, 2008 at 12:37 by Everythignsucky

what else would you expect? every company is just in it for themselves.

http://www.everythingsucky.com/

40 Sep 21, 2008 at 12:55 by h33t

what’s wrong with pr0n made by adults for adults?

Hollywood is the home of the USA pr0n industry

nobody here is acting prudish and

41 Sep 21, 2008 at 12:58 by h33t

… claiming a false moral high ground, are they?

42 Sep 21, 2008 at 13:38 by SL

“Seriously check your spelling. Its not good to have a article with misspellings, you loose credibility.”

Brilliant.

You have a go at the article yet you make four or five mistakes in two sentences.

As for media defender, this is a great news for anyone who is sued based on their evidence. The defendant can show the judge they are P2P spammers and tax avoiders and the evidence will probably be thrown out.

43 Sep 21, 2008 at 14:06 by ha

“”Seriously check your spelling. Its not good to have a article with misspellings, you loose credibility.”"

Its lose, not loose you retard. If you’re going to be a grammar nazi, at least learn how to spell yourself.

44 Sep 21, 2008 at 14:08 by ha

@37 ^^

45 Sep 21, 2008 at 15:03 by Anonymous

Who cares?

46 Sep 21, 2008 at 18:05 by Anonymous

Who cares.

torrentfr3ak only wants to have visitors about this stolen w0rdpress source code.

47 Sep 21, 2008 at 18:25 by daInsider

controversial

48 Sep 21, 2008 at 19:42 by Anon

p2p users dont buy porn. they just get it.

49 Sep 21, 2008 at 21:24 by Anonymous

You never stop the progress of human greed and moral bakrupty!

I am happy that the curent entairtainment industry will die soon. Soon Univers-Sale Britney Slute and others Madona craps will be just few bad memories.

50 Sep 21, 2008 at 23:46 by As An Industry Slowly Dies.....

I only pray for the day I come across Randy Saaf on the street. I think Octavio could use a tuneup too.

@44 +1

51 Sep 22, 2008 at 02:02 by Paco

You are wrong, enterallsites.com doesn’t belong to Mediadefender, it belongs to RK Netmedia, an adult sponsor, Mediadefender just promote this site to get a comission for the adult sponsor, as any other adult site does.

enterallsites.com is a promo from nastydollars.com, NOT from Mediadefender

52 Sep 22, 2008 at 02:31 by Coaster

So now we get to see what happens, in that old cliche; “burning both ends of the wick”. When they meet in the middle, will it fizzle, or explode? brb, let me get the popcorn, there’s gonna be a good show here…

53 Sep 23, 2008 at 07:47 by ha

@46 “”torrentfr3ak only wants to have visitors about this stolen w0rdpress source code.”"

Stolen? You’re more of a retard than the douchebag that couldn’t spell lose.

http://wordpress.org/about/gpl/

54 Sep 27, 2008 at 18:21 by jon

enterallsites is just an affiliate page for nastydollars

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