Online Pirates vs MPAA – The 2009 Oscars
Yesterday saw the announcement of the 2009 Oscar nominees. This year there were 26 movies put forward, and by nomination day, 23 of them were already being shared online in DVD quality, many of them copies of voter’s DVD Screeners.
Last year we took a look at the excellent research carried out by Waxy’s Andy Baio, as he provided detailed piracy stats for every Oscar-nominated movie since 2003. Andy contacted us to announce that he’s been working hard again in 2009 – we take a look at his findings.
For the 2009 Oscars, 26 movies were nominated. In alphabetical order they are: Australia, Bolt, Changeling, Defiance, Doubt, Frost/Nixon, Frozen River, Happy-Go-Lucky, In Bruges, Hellboy II, Iron Man, Kung Fu Panda, Milk, Rachel Getting Married, Revolutionary Road, Slumdog Millionaire, The Curious Case of Benjamin Button, The Dark Knight, The Duchess, The Reader, The Visitor, The Wrestler, Tropic Thunder, Vicky Cristina Barcelona, Wall-E and Wanted.
Of these 26 movies, 25 were available online by yesterday’s nomination day – only Rachel Getting Married made the date piracy-free. An MPAA-worrying 23 of these were downloadable in either DVD Screener or Retail DVD format (Region 5 included). In the past months many of the nominees appeared in our weekly download charts, with The Dark Knight as the absolute winner topping 7 million downloads in 2008.
Of course, the MPAA is always keen to point to the ‘evils’ of camcorder piracy and has clamped down heavily on this in recent years. However, it doesn’t seem able to deal effectively with its own internal issues. Of the 26 nominated films, 20 were distributed to Oscar voters in DVD Screener format. Many of them leaked onto the web, with the exceptions countable on one hand.
In 2003 the MPAA temporarily banned Oscar screeners to prevent them from leaking, but this decision was eventually reversed. Since then, the industry has touted technical solutions such as Cinea to protect their content, but for various reasons it hasn’t stopped the leaks. This year the average time from DVD Screeners being delivered to voters and subsequently leaking out to the web, was just 6 days.
