Peer Media: MediaDefender and Media Sentry Rebranded

Written by enigmax on August 18, 2009 

After kicking out founders Randy Saaf and Octavio Herrera earlier this year, MediaDefender’s parent company ARTISTDirect acquired one of RIAA’s former partners, the anti-piracy tracking company MediaSentry. Now the spoofers and the spies have been combined and are trading under a new name – Peer Media.

pirate bayAt the beginning of April 2009, ARTISTdirect, the owner of infamous anti-piracy spoofing company MediaDefender, announced that it had acquired SafeNet’s anti-piracy tracking company, MediaSentry. The acquisition cost them $936,000, comprised of $136,000 in cash and an $800,000 one year note.

Now, following an announcement by ARTISTdirect CEO Dimitri Villard, it seems that the sullied names of both MediaDefender and Media Sentry will be consigned to the archives as the company rebrands the pair under a new name: Peer Media Technologies.

Despite the hacking chaos that all but destroyed Media Defender’s business, coupled with the controversy when Media Sentry’s investigative tactics were deemed illegal in several US states (and was promptly dropped by the RIAA), ARTISTdirect is still touting the pair as a force to be reckoned with – albeit with a new coat of paint and a new name.

“The combination of MediaDefender, the leader in Internet Piracy Prevention (IPP) with Media Sentry, the leader in business and marketing intelligence derived from P2P channels, creates a true powerhouse in the field of intellectual property protection,” says a notice on Peer Media’s shiny new website.

CEO Dimitri Villard also announced that he had hired ex Macrovision and Blackwave director Terri Denver as head of worldwide sales at Peer Media.

According to ARTISTdirect, the rebranding and consolidation of MediaDefender and Media Sentry under the Peer Media banner will benefit the customer base “by offering higher quality products than either company did previously.”

Services being offered by Peer Media include spoofing and decoys on file-sharing networks, sending cease and desist notices to ISPs to forward to their customers and sending the same to file-hosting sites carrying copyright content. Other services include monitoring networks for leaked movies and music, and assessing demand for media by monitoring what file-sharers do on the Internet.

Previously: Demonoid BitTorrent Tracker Blocked for Russians

Next: Hackers ‘Steal’ New Leona Lewis, Timberlake Track

45 Responses

1 Aug 18, 2009 at 22:37 by boringg

really, what is the point…

2 Aug 18, 2009 at 22:39 by Flaxx

*sigh*

3 Aug 18, 2009 at 22:45 by Arb

aka same shit, different source that will fail like before

4 Aug 18, 2009 at 22:47 by www.eZee.se

Most of us see the huge chunks of turd under the flowers… sadly, the industry will use them, and a judge will buy their BS testimony (lies) to put some poor soul in the frying pan.

5 Aug 18, 2009 at 22:48 by Nobby

Note the mark of the beast….

6 Aug 18, 2009 at 22:55 by IRISHMc

Services being offered by Peer Media include spoofing and decoys on file-sharing networks, sending cease and desist notices to ISPs to forward to their customers and sending the same to file-hosting sites carrying copyright content. Other services include monitoring networks for leaked movies and music, and assessing demand for media by monitoring what file-sharers do on the Internet.

there is legal p2p so what gives them the right to check my ip when downloading anything.. everyones guilty until proven innocent? what happened to the internet privacy act

7 Aug 18, 2009 at 22:56 by Andrew

Polishing a turd.

8 Aug 18, 2009 at 22:57 by 4nd

Alright, so you have crappy antipiracy company A and crappy antipiracy company B.

How does combining them produce sleek, efficient antipiracy company C?

I don’t see too much coming from this.

9 Aug 18, 2009 at 23:17 by Ralonto

“Polishing a turd.”

Very true

10 Aug 18, 2009 at 23:22 by TerribleTony

Can’t wait to see these boys go down the tubes too.

11 Aug 18, 2009 at 23:49 by Gusar

If MediaDefender was a “the leader in Internet Piracy Prevention”, then saying that piracy prevention is in a very, very bad state is an understatement of the century.

I can’t believe that MAFIAA is so dumb to be paying these hacks insane amounts of money. If they’re whining about declining profits, here’s a tip: stop paying hacks like Peer Media and just, you know, keep all that money!

12 Aug 18, 2009 at 23:50 by maybe just maybe

Who knows maybe by owning two companies that both specialize in anti piracy, when they “bust” someone they can then go to court with double the amount of data against you. Meaning company A would show data being downloaded and uploaded to point a b and c. Then company B comes along with evidence against a b and c also. Now they might be thinking by doing this they are, lets say flooding the courts jury or judge with twice the amount of shite……Wonder if this one will get deleted to?

13 Aug 18, 2009 at 23:51 by melon man

big oily baps o_0

14 Aug 19, 2009 at 00:19 by tehchupa

To quote Yahtzee Croshaw…

“You should never stick your dick in a pudding. It might still be good pudding, and you can spend all afternoon explaining that the parts around the hole are still good, but nobody’s going to want to eat it because YOU STUCK YOUR DICK IN IT”

15 Aug 19, 2009 at 00:24 by If the internet said it, it must be true

@6
“what happened to the internet privacy act”
It does not exist. Never has.

http://en.wikipedia.org/wiki/Internet_Privacy_Act
“The Internet Privacy Act is a non-existent and fictitious law”

16 Aug 19, 2009 at 00:52 by Anonymous

To man’s blind indifference to his fellow man.

money grabbing rapist

17 Aug 19, 2009 at 01:18 by Yes

http://www.peermediatech.com/images/company_main.jpg

HURRAY FOR STOCK PHOTOS

18 Aug 19, 2009 at 02:15 by Anonymous

Search for the term “ipfilter.dat” there is a torrent with instructions how to set up a safe utorrent.

19 Aug 19, 2009 at 02:18 by js

A Smith. Agent Smith.

You all look the same to me.

20 Aug 19, 2009 at 02:22 by MattR

Peer Media Technologies: Putting the PMT back in p2p.

21 Aug 19, 2009 at 02:36 by Mr. Bones

Oh dear, this is bad what ever will I do!?

22 Aug 19, 2009 at 02:54 by Anonymous

I hope there will be leakes about their business in the future.

23 Aug 19, 2009 at 03:03 by Ufdah

Indeed polishing a turd ;)

And they’ve yet to change their old tricks as they are hosted on ThePlanet servers *sigh*

a whois search result for Peer Media Technologies shows

OrgName: ThePlanet.com Internet Services, Inc.
OrgID: TPCM
Address: 315 Capitol
Address: Suite 205
City: Houston
StateProv: TX
PostalCode: 77002
Country: US

ReferralServer: rwhois://rwhois.theplanet.com:4321

NetRange: 209.85.0.0 – 209.85.127.255
CIDR: 209.85.0.0/17
OriginAS: AS13749, AS13884, AS21844, AS30315
OriginAS: AS36420
NetName: NETBLK-THEPLANET-BLK-EV1-15
NetHandle: NET-209-85-0-0-1
Parent: NET-209-0-0-0-0
NetType: Direct Allocation
NameServer: NS1.EV1SERVERS.NET
NameServer: NS2.EV1SERVERS.NET
Comment:
RegDate: 2005-12-14
Updated: 2008-02-28

OrgAbuseHandle: ABUSE271-ARIN
OrgAbuseName: The Planet Abuse
OrgAbusePhone: +1-281-714-3560
OrgAbuseEmail:

OrgNOCHandle: THEPL-ARIN
OrgNOCName: The Planet NOC
OrgNOCPhone: +1-281-714-3555
OrgNOCEmail:

OrgTechHandle: TECHN33-ARIN
OrgTechName: Technical Support
OrgTechPhone: +1-214-782-7800
OrgTechEmail:

OrgName: Optical Jungle
OrgID: OPTIC-4
Address: 14525 SW Millikan #48732
City: Beaverton
StateProv: OR
PostalCode: 97005
Country: US

NetRange: 209.85.51.0 – 209.85.51.255
CIDR: 209.85.51.0/24
NetName: EVRY-753
NetHandle: NET-209-85-51-0-1
Parent: NET-209-85-0-0-1
NetType: Reassigned
Comment:
RegDate: 2008-02-15
Updated: 2008-02-15

RAbuseHandle: ABUSE271-ARIN
RAbuseName: The Planet Abuse
RAbusePhone: +1-281-714-3560
RAbuseEmail:

OrgAbuseHandle: IPADM396-ARIN
OrgAbuseName: IP Admin
OrgAbusePhone: +1-832-615-1680
OrgAbuseEmail:

OrgTechHandle: IPADM396-ARIN
OrgTechName: IP Admin
OrgTechPhone: +1-832-615-1680
OrgTechEmail:

== Additional Information From rwhois://rwhois.theplanet.com:4321 ==

network:Class-Name:network
network:ID:EVRY-BLK-15
network:Auth-Area:209.85.0.0/17
network:Network-Name:TPIS-BLK-209-85-51-0
network:IP-Network:209.85.51.0/24
network:IP-Network-Block:209.85.51.0 – 209.85.51.255
network:Organization-Name:Skenzo FZE
network:Organization-City:RAK
network:Organization-State:Ras Al Khaimah
network:Organization-Zip:400053
network:Organization-Country:ARE
network:Description-Usage:customer
network:Server-Pri:ns1.ev1servers.net
network:Server-Sec:ns2.ev1servers.net
network:Tech-Contact;I:
network:Admin-Contact;I:
network:Created:20070128
network:Updated:20070128

24 Aug 19, 2009 at 03:04 by techloid

No amount of lipstick, or any other makeup, on a pig will disguise the fact that, it’s still a pig.

Cheers,
http://www.techloid.com

25 Aug 19, 2009 at 03:36 by fatman

check this out
http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/2594759/Leona-Lewiss-new-song-hits-the-net-thanks-to-computer-hackers.html

26 Aug 19, 2009 at 04:24 by file sharer

…………..Peer Media
…………………./´¯/)……………………………./´¯/)
………………..,/¯../…………………….……..,/¯../
…………./´¯/’…’/´¯¯`•¸………….…./´¯/’…’/´¯¯`•¸
………./’/…/…./……./¨¯\……………./’/…/…./……./¨¯\
……..(’(…´…´…. ¯~/’…’)……..…..(’(…´…´…. ¯~/’…’)
………\……………..’…../……………..…\…………..’…../
……….”…\………. _.•´………………..”…\………. _.•´
…………\…………..(…………………………\…………..(
…………..\………….\……………………..…..\………….\…
…ANY other ANTi-P2P Lobby or government who attempts to strip people of their rights.
…………………./´¯/)
………………..,/¯../
………………./…./
…………./´¯/’…’/´¯¯`•¸
………./’/…/…./……./¨¯\
……..(’(…´…´…. ¯~/’…’)
………\……………..’…../
……….”…\………. _.•´
…………\…………..(
…………..\………….\…

27 Aug 19, 2009 at 04:44 by Bobe-On

Business as usual.

…It’s like junk media eventually finding its way online, such as via Yahoo’s and Hotmail’s frontpages, etc., and producing the same junk many of us thought we had left behind with tv.

28 Aug 19, 2009 at 05:03 by uknowme

A change of name that makes them sound more like a p2p service rather than an anti-p2p service.

You can polish a turd if you want, it’s still going to be a turd.

29 Aug 19, 2009 at 05:06 by Anonymous

uhohe ille be backe, when i get soem ammoeh!(8) bhyue! *climbs out the window*

30 Aug 19, 2009 at 05:44 by ultraleetj

hahaha learn abou proxies, idiots!

31 Aug 19, 2009 at 07:36 by diarRIAA

Back to suing little old ladies without computers, college students that will never be able to become doctors and scientists, and single parent families with disabilities.

Sounds like a good plan.

32 Aug 19, 2009 at 08:59 by The Dude

Piss Media more like it

33 Aug 19, 2009 at 09:14 by sjena

@diarRIAA

You forgot the dead. Don’t discriminate man!

Gentlemen, start your email hackers!

34 Aug 19, 2009 at 10:11 by Anonymous

“…the leader in business and marketing intelligence derived from P2P channels”

ROFL. Wtf is that? Are people buying that sh!t?

35 Aug 19, 2009 at 10:30 by time traveling white rabbit

only an american company can come up with this type of nonsense.
in america we like to promote and give pay raises to the people who completely fail at their jobs.
so it makes sense to take two smeared and failed companies,merge them into a new company handling the same business that the two old ones werent any good at,and expect it to succeed.
god bless stupid people who come up with stupid business models.

36 Aug 19, 2009 at 10:32 by hmm

time to hack peer media then! woo

37 Aug 19, 2009 at 10:44 by Monsters are real and they eat your family

Bks

38 Aug 19, 2009 at 10:50 by BLOB

“Services being offered by Peer Media include spoofing and decoys on file-sharing networks…”

Isn’t this (STILL) intencional infrastructure sabotage?

39 Aug 19, 2009 at 11:33 by hahah

@ 18
That would be the same kinds of IPfilters that only had 3% of Mediadefenders IPs in a month after the mediadefender leak?

http://www.slyck.com/story1593_MediaDefender_Leak_Offers_BlueTack_Users_a_Reality_Check

40 Aug 19, 2009 at 12:04 by Sendaii

If MediaDefender is “the leader in Internet Piracy Prevention” as they put it, I’d hate to see what’s at the bottom of the market.

They’ve changed the face and changed the name, but it’s still the good old incompetent MediaDefender and Media Sentry that we know and love underneath.

41 Aug 19, 2009 at 16:29 by Matt

@38, I think it’s actually fraud probably?

42 Aug 19, 2009 at 18:29 by Mr. Briggs

So what if two companies join together? It’s not like they’ll suddenly become a force to be reckoned with.

And if they do, we’ll just reckon with them.

43 Aug 20, 2009 at 07:21 by my 2 cent car crash.

To any artists that may be reading this.

This is where your royalties go. Along with sueing your fans

Go indie now.

44 Aug 20, 2009 at 07:39 by ANON

I SMELL DDOS AROUND THE CORNER!
I give it a week before it happens.

45 Aug 20, 2009 at 18:46 by sonic

http://www.torrentkit.com
friendly private Scene Releases site :)

Responses are closed

All remaining responses will continue to be archived. Use the TorrentFreak forums if you want to discuss something.