Sony Urges ISPs to Cooperate Against Piracy
Written by Ernesto on October 01, 2008In a keynote speech at the Broadband World Forum, John McMahon, President of Sony Pictures Television asked ISPs to join their battle against piracy. McMahon further said that DRM is one of the major causes of piracy, but says Sony doesn’t have any plans to get rid of it.
Sony is following in the footsteps of established anti-piracy lobbyists. The IFPI, for example, has been lobbying politicians to force ISPs to identify, filter, block and remove copyright infringing content from the Internet. For their part, the RIAA has suggested similar measures for the upcoming Anti-Piracy Trade Agreement Wishlist (ACTA).
Thus far, these attempts haven’t been particularly successful. ISPs worldwide are refusing to cooperate, mainly because they feel such actions violate the privacy of their customers. In addition, last week the Belgian ISP Scarlet – previously ordered to stop illegal file-sharing on its network – told the court that it is simply impossible for it to do so.
Nevertheless, Sony’s John McMahon said in his keynote speech at the Broadband World Forum, that he would like ISPs and copyright owners to cooperate in order to reduce piracy. According to McMahon, the entertainment industry is losing more than two billion dollars a year because of piracy, but he believes this number can be reduced significantly with the help of ISPs.
Interestingly, McMahon also said that customer frustration with DRM is one of the main reasons why people turn to file-sharing networks, instead of legal alternatives. Sony recognizes, but at the same time ignores these signals from their customers, as they are not planning to get rid of DRM. Instead, they are investing in a new and improved DRM, the Digital Entertainment Content Ecosystem (DECE).
Previously: Cox Disconnects Alleged Pirates from the Internet
Next: EA Downplays Spore’s DRM Triggered Piracy Record
63 Responses
SONY
Shower
Of
Nazi
Yobs
yet another resaon to dislike Sony
More lies….I for one….do download movies….But…They are not losing any money from me…because I would not purchase them anyway. So it is not a lost sale at all!
I’m inclined to agree, but if you are downloading them via a torrent you will be uploading it too people who might have considered buying it if they couldn’t dl it. Sony are still a bunch of Wnakers tho
The only thing I ever bought from Sony was a PlayStation 2. no doubt that whenever this DECE is released, it’ll be cracked by somebody. I’ll be buying whatever I want, but not a whole lot from Sony. Just a video game during Christmas.
Digital Entertainment Content Ecosystem (DECE). lol
rap it up in a different name wont help, we want complete freedom from our purchases! goods. only with p2p can i download and play a good movie, hell i some times put them on my phone to watch at lunch time. complete freedom to view my movies/TV
I do download and one of the main reasons for it is I can’t afford a $20 DVD or $13 dollar album. So right now it is just far more convienent for me to download the stuff.
Now there will probebly be the day when it will be too inconvienent to download the stuff. When that day comes I’ll just go to the store to buy these things b/c I have:
A. The money, and
B. No time to wait for downloads.
But for now they arn’t losing a cent off me b/c I don’t have any.
the arrogance of Sony thinking they can stop what people want.
Don’t see what Sony are moaning about, they don’t produce anything worth pirating anyway lol.
these people will never learn…………………… you cant filter the internet, the internet is YOU its ME ITS EVERYONES COMPUTER! fuckheads
@2
you……dont…..need…..to……seperate……everything……with……periods……..
……………………..
Is McMahon a lawyer?
“McMahon also said that customer frustration with DRM is one of the main reasons why people turn to file-sharing networks” “they are not planning to get rid of DRM”
Moron. Fuck him and the rootkit he rode in on. For this stupid ignorance of facts, they deserve everything they get.
That guy doesn’t look like a douche at all…
off topic i know but i got this torrent off http://www.ripvision.com and its full of scene demos and they great anyone have any ideas where i can get more? thanks in advance
I’m wondering how did they count two billion dollars…
Consumers LOVE DRM, just look at the success of Spore!
“Now there will probebly be the day when it will be too inconvienent to download the stuff. When that day comes I’ll just go to the store to buy these things b/c I have:
A. The money, and
B. No time to wait for downloads.”
As the average persons income struggles to keep up with the price of inflation and the speed of the internet increases, that day will be have to be forced.
2 billion? Thats NOTHING.
Dont get me wrong, its a LOTTTT for me but it seems to have come down from ‘hundreds of billions’
http://arstechnica.com/news.ars/post/20070615-copyright-coalition-piracy-more-serious-than-burglary-fraud-bank-robbery.html
either that, or someone was lying to begin with… I wonder who and if it was the same person ;)
“asked ISPs to join their battle against piracy.”
Great idea, try to win the battle when you lost the ** war ** morons, the sad thing is you don’t seem to even know it.
But if thye still want to fight, lets not disappoint them boys, fire up your p2p client and keep hitting them where it hurts the most, their fat bottomlines.
Cheers!
http://www.eZee.se
legal stuff will never be able to compete with illegal stuff in terms of comfort. Its just sooo convenient to download off the web. No getting up to drive to a store, no waiting for mail, no restrictions a la DRM, everything always available and of course for free so it doesnt even matter, how wealthy you happen to be. Companies could never offer service like this because they are just too d4mn greedy
“the entertainment industry is losing more than two billion dollars a year because of piracy”
Don’t exist (even the moment) a real proof or serious scientific study that support this statement.
That if is true is that a lot of people don’t buy many of these products anymore because these are (in many cases) of bad quality and overpriced… even worse, with restrictions of fair use!! (as for example, DRM).
Particularly, I don’t buy any album since 1995… the main reason? the music is very bad, and the quality of the recordings is horrid as the hell; because these since 1995 are each time louder and louder, even the point that the album CDs get audio distortion, as consequence of the saturation on the recordings.
But before of that any anti-piracy idiot come here suggesting (without evidence, as always) that I don’t buy albums because of internet, let me to say that I am an internet user since 2002, and I said that I don’t buy any music album since 1995, by the reasons that I already explained.
This seems that some ignorant FUCKING IDIOT in the record music industry thought that this was “cool” to raise the volume of the recordings even the point of getting distortion and saturation, and after, others morons in the media industry thought that this was “cool” too, and decided to do the same with ALL the albums since around 1995.
And after, all these morons, that have not idea about BASIC AUDIO QUALITY STANDARDS, don’t understand because already nobody want to buy their shit… that irony…
I am surprised as some of my comments are moderated, when I see a lot of media industry trolls comments without any moderation.
“According to McMahon, the entertainment industry is losing more than two billion dollars a year because of piracy, but he believes this number can be reduced significantly with the help of ISPs.”
Such nonsense.
Anyways, it is definitely true that as Sony is an arrogant company out there for money, that they will curb private property rights to control what people do with their private property.
Perhaps there can be public demonstrations, where be publicly burn Sony material?
Roze
http://www.28chan.org/fs/
Dude in the picture is likely a rabid Manhattan Transfer fan. Or the Pointer Sisters. Yup, I know what’s on his HDD.
“Sony recognizes, but at the same time ignores these signals from their customers, as they are not planning to get rid of DRM. Instead, they are investing in a new and improved DRM, the Digital Entertainment Content Ecosystem (DECE).”
How much of an idiot can one possibly be?
Dingo, I agree. It’s like buying a burnt cake. Sure it’s still a cake. But it’s frigging burnt, dude.
How about there be public burnings of effigies and pictures of Sony leaders?
The definition of insanity is trying the same thing over again expecting different results.
lol, improved DRM
Who cares if they lose some money. It’s not like they need that excessive of an amount. Piracy has been going on forever, and I’ve never seen that effect their ability to make good movies, or set box office records.
@27
Indeed, I mean, I don’t get why they need 2 billion additional dollars in the first place. They have enough already.
“According to McMahon, the entertainment industry is losing more than two billion dollars a year because of piracy,”
Again with the totally ridiculous losses, it’s just idiotic to count every downloaded movie or song as a lost buy. And even if every downloader would buy the movies and music he/she downloads 2 billion is still ridiculous.
yes cooperate with the rootkit makers
YES you are our slaves
you who would lie , cheat swindle and get sued AND YES YOU LOST
SONY the epitome of good business ideals telling anyone how to do business what a damn joke.
Wait, so hes saying ISPs should help fight the piracy but Sony ARE NOT going to get rid of the DRM that contributes to people wanting to pirate in the first place?
Go fuck yourself buddy. I’m sure the ISPs are thinking that too.
@9 – If “they” (the powers that be) can’t control us, why is DMCA leaking into Google globally? Why are Google rolling out global censorship? – Read More: http://bbs.dontassrape.us/viewtopic.php?id=222
The global internet ecosystem is getting very polluted!
Waging a war against your customers is not a good idea, whether you are a music/movie company or ISP.
“only with p2p can i download and play a good movie, hell i some times put them on my phone to watch at lunch time.”
————————————–
i’m not at all surprised that a pirate spends his lunch hour watching stolen movies instead of actually being social.
Sony tend to consistently make monumentally stupid decisions. Being pricks with their licensing is what lost them in the Beta vs VHS debacle. Let them be stupid again and fail even more so.
@ #2 – interesting way to look at it!
BOOO Sony!
Since they started extorting I am avoiding anything Sony including electronic stuff.
I might be the ernd of Sony too.
@ 33
Who the fuck are you to comment on what someone does in their break? GTFO the internet clown boy.
Cry much Sony?
LOL!
Suck it up, Sony. Every day, in every way, we get stronger and stronger. Any businessman of even moderate intelligence would realize that if DRM, rootkits, lawsuits, and harassment are doing nothing but killing you quicker then maybe it’s time to reconsider your business model. But, no. This pinhead believes that a “kinder, gentler” form of DRM will save the Industry’s ass. To repeat what I said at the beginning…..
LOL!
… and when all the world stops downloading Sony products and their profits shrinks further, who do they THEN blame for the ‘lost’ revenue?
It’s not just the DRM but also those annoying copyright notices. Some of them are just outrageously long winded, as if I need reminding everytime I want to watch my favourite movie or show.
I buy a lot Chinese movies as I find it difficult to get decent rips with synchronised subtitles from most torrent sites, if I can find a chinese movie at all. I constantly have to sit through those annoying copyright notices, not just once but twice! Once in English and then again in Chinese!
Sigh, the justifications people use to excuse themselves (for some reason that I don’t get ;) ) … bad music, all media is crap since … (amazingly!) p2p started to be accessible and you could get it for zilch. ROFL at you guys! :D
Me – I just prefer to get stuff (… that I don’t think is crap sometimes) for free rather than pay for it. I’ll keep doing it while I can.
I wonder if the fact that many of us don’t pay for anything we download beyond ISP costs means that (for some anyhow) the feeling of quality is reduced – many people will refuse to acknowledge something is bad if they have paid money for it (I mean: who likes feeling like an idiot after all). So perhaps on the flip side some people attribute less value to something that they obtained for nothing.
Just the sheer arrogance – the entire world rotates around four big media companies – there are MILLIONS of people who couldn’t care less about what they produce – the entire world doesn’t need to be reconfigured to police their piracy problems.
Slightly off topic but relevant I think …
ISP’s are doing something about it. Well, ours is at least. They have just imposed their “Fair Usage Policy” on us. We have no idea what the value is that they set for this but it must be coming down. They are now throttling our connection down to 25kbs. Been using them for years without problems.
Currently using eclipse internet in the UK. Anyone know of a better ISP in the UK with good track record? Were moving with MAC code in hand :-)
Great, SONY, the next Four Letter agency that cant seem to keep its nose in its own busziness!
http://www.anonweb.eu.tc
omfg… the only reason I haven’t got a PS3 yet, is because it isn’t hacked!
so Sony.. STFU :)
The fact that they balantly IGNORE COMPLAINTS FROM THE COSTUMERS IS ALL THE PROOF WE NEED, they knew DRM made buyers angry, all this new DRMECE is going to do is accelerate the birth of Zero Day Cracks.
Yes you got it – The Walkman.
Possibly the worlds first reason for mass music pirate copying. Then along came digital with its perfect copy every time – OOps what a stupid time to get into the content game.
You got rich on the instruments of piracy so stop bleating and live with it.
i find how much big content “loose” is entirely irrelevent to the question as to whether we should lock down the internet. these are new times, gtfo with your drm and lawsuits
Sounds to me like they’re just trying to recreate Valve’s Steam…
They loose two billion dollars a year due to piracy.. I assume this is based on the idea that if people can’t/won’t pirate then they’re going to go out and buy it?
If they were going to buy it, why are they pirating it?
The logic is out there.
screw this guy, the only reason why he wants to shut down piracy is because he isn’t making 5 million a year hes making 4.8
it is amazing that ISPs are not helping, they have everything to gain from lowering downloads. the less the average user downloads, the more they can oversubscribe their bandwidth, that = profit. but with the prices going down for upstream, i guess it is about quality of service and the fears of losing customers if they start to filter.
saying that, the RIAA should learn a little something. the days of elvis are DEAD, they need to update their long dead business model of screwing the ethnics out of owning their own music and white fat cats owning all of the music. they have offered nothing new for what they have been peddling since before i was born… they should give more. make dvd instead of cd and put tour clips, things of this nature… maybe then i will patronize… but buy a cd with two songs and the rest filler?? please… and i say that since their movies blow nuts.
have a great day
The only good part of sony is Sony Computer Entertainment.
FUCK SONY
An annual loss of 200 billion is probably a deliberate overstatement used to fuel animosity towards “piracy” (I hate that word), but I hope it is true. Filesharing is the best way to boycott ginormous industries while still obtaining the product.
I recon the reason why the Music industry is loosing money (so they say) is because people DON’T WANT TO BUY CRAP MUSIC!!! and now they don’t have too either…
I like to mix drum and bass. I have around 500 tracks and i still want alot more. If i payed for the records it have cost me 3000 Pounds.. Plus i wouldn’t know about all the less popular artist.
So if they manage destroy piracy, they destroy my hobby of mixing drum and bass to a certain extent at the same time..
Its sad
piracy is for poor people
is this person stupid or what . sony still manufacture and selling dvd writer camcorder and related stuff that MPAA claim to be main cause of piracy . I wonder who would listen to such nonsense .
#53
Don´t really agree with ISPs gaining something from cooperation – yes, downstream would be spared and can so be oversold more, but why would anyone even want that much bandwidth if there´s nothing to do with it. Why on Earth would you need 10+ Mbit? Do you really download that often legal material that you need so much speed? Some dozen Linux ISOs, a handful of black and white movies whose copyright has expired, some HD videos meant to promote the medium… then what? YouTube & friends? 2-3Mbit is more than enough for those, all that extra that you´re paying for just sits there idly…
In other words: piracy drives the Net, wether ISPs accknowlede it or not all that access that they can sell is, atleast partially, made possible by pirates who want to get more and more stuff faster and faster.
yea exactly, if piracy was banned by isp’s too, then alot of use wouldnt need such high speeds and im sure alot of people would downgrade there package, i only have 10mb line but its only for films if my isp filtered and made it awkward to get them id go back to the 4mb line
and about sonys new drm thing,i would never pay for a digital download as id much rather a copy on cd\dvd if it wa costng money, something i can physicly hold, swap or sell ig get bored with it, i only get the digital downloads now as there FREE!
i still buy my vinyls tho xD
http://xanthophobia-64.blogspot.com/
From the DECE news item from the link above…
“The consortium plans to design a logo that will be placed on products and websites to let consumers know that those products and services are compatible with DECE standards.”
Wow, a really big move here by the big boys to design a logo!
“We will be developing a … specification that services and device makers can license. They can use the logo to associate their device, knowing that when the consumer goes to buy the content, they know it will play,” Singer said.”
What we want is non DRM stuff. This already plays on everything, so why bother big boys.
And the logo should be DIVX as I have lots of DIVX enabled products like my DIVX DVD player and also my PC/laptops
I bet the slogan of their new DRM will be: “DECE it !”
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