Already making a name for itself by offering new and innovative features, KickassTorrents is a relatively new BitTorrent site that launched just a few months ago. Recently the site quadrupled its traffic, largely thanks to its inclusion in the integrated search engine of the BitTorrent client, Vuze.
The rookie BitTorrent indexer KickassTorrents has been growing steadily since early 2009, but in the last few weeks the site has seen a surge in daily visitor numbers thanks to the BitTorrent client, Vuze.
Unlike most other BitTorrent applications, Vuze has a search feature that returns results from torrent sites within the application itself so users don’t have to use their web browser. With the latest update of Vuze, KickassTorrents was added to the search.
Luckily, the owner of the site was contacted by Vuze beforehand to warn him about the traffic spike that was ahead, and to request some changes to the search template so it could be easily integrated into the client. This warning was indeed necessary, as the site received an additional 100,000 unique visits a day through Vuze.
These are impressive numbers indeed, but not that surprising if you consider that Vuze has more than a million active users that use the client at any given hour of the day. According to Vuze’s Director of Marketing Chris Thun, two thirds of these users utilize the built-in search functionality.
“Our search is a pretty popular feature with over 65% of monthly Vuze users leveraging the convenience and speed of Vuze search. My guess would be that we’re driving a fair amount of traffic to these sites,” Chris told TorrentFreak. Vuze users can download the torrents directly in the client, or visit the website the torrents are listed on.
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Vuze’s integrated search currently uses Mininova and KickassTorrents. The latter replaced BTjunkie in the most recent update of the client. “We liked KickassTorrents’ clean design and layout, and liked the quality of the results coming from their API integration,” said Chris when explaining Vuze’s decision.
“BTJunkie is still an option for users, as it can be added to their default list of search sites simply by clicking ‘add/edit’ in the filters on the right side of the Vuze search results page. In fact, a wide variety of sites can be added to personalize the Vuze results,” he added, referring to the dozens of Vuze search templates that are available online.
There is no doubt that Vuze’s listing of KickassTorrents as the default search engine is a huge deal for the site. BTjunkie on the other hand wasn’t even aware of the fact that they were delisted. With millions of visits every day, a few thousand visits can go easily unnoticed.