Blu-ray Anti-Piracy Tech Stops Discs and Promotes Purchases

An anti-piracy system present in all official Blu-ray players since 2012 has received a fresh update that detects pirated video and suggests options for users to invest in legal content instead.

The Cinavia anti-piracy system operates via a special type of watermarking that stays resident in a recording despite re-recording, transcoding, compression, or other type of transfer. This means that camcordings of Cinavia-protected first-run movies and unauthorized copies of Blu-ray or DVDs can be detected by Blu-ray players.

The system, a mandatory feature of all Blu-ray players since 2012, has just received a software addition known as Cinavia 3. It operates in a similar fashion to standard Cinavia when it comes to detecting pirate content but also has a trick up its sleeve.

While previously unauthorized content would be simply blocked by a Blu-ray player, with Cinavia 3 viewers are also informed on-screen where they can buy a legitimate copy of the content, whether that be through iTunes or some other digital retailer.

According to a Variety report, it will be the manufacturers of playback devices who get to choose where users are directed to after illicit content is detected – Apple would direct users to iTunes while companies like Samsung might choose Amazon, for example, each taking a cut of sales as they do so.

“The common misconception is you are either a pirate or you’re not,” said Joe Winograd, executive VP and chief technology officer of Cinavia creator, Verance.

“In reality, there are many layers of gray. Research indicates over a third of people watching pirated films are not hardcore techies but responsible, high-performing individuals who believe it is socially acceptable to search for a ‘free’ movie on a search engine.”

Verance hope that when offered a convenient opportunity to obtain quality content at a fair price, former pirates will consider going straight. Let’s see if that’s what they are actually offered when the system goes live.


Popular Posts
Black Friday and Cyber Monday VPN deals
From 2 Years ago…