Dr Who fans on both sides of the Atlantic have something to celebrate today.
In a move designed to limit piracy of the long-running sci-fi drama, the new series will air today in the United Kingdom, United States and Canada.
Interestingly, a source at Twitter cited this same day release strategy as an example of how the availability of instant social media can affect programming decisions.
Dr Who will still be pirated of course, but by those in countries who don’t have the same release day and by those who missed the original broadcast. Nevertheless, the strategy improvement by the BBC is to be commended.