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aXXo’s Pirated Movies Used to Promote the iMac

The DVD ripper aXXo is without a doubt one of the most popular DVD-rippers. Even though he hasn’t been active since November 2007, his rips are still widely used, even by commercial outlets such as the John Lewis store. They must have thought, “Why use a real DVD if we can use a pirated movie for free?”

The aXXo rip was shown on an iMac displayed on an Apple stand at a John Lewis store. A member of the Hexus forums discovered this remarkable promotional material, and writes:

“So I was in my local John Lewis store a week or so back, and I was checking out their new little Apple mac area, which had lots of Macs on display, with some desks setup and other accessories. They also had some wall mounted iMacs. Imagine my surprise when getting closer to one of them to see ‘Pirates of the Caribbean: Dead Man’s Chest’ – ripped by Axxo playing.”

axxo rip

Using a ripped DVD is bit odd because this is certainly not the best promotional material. Regular DVDs or free HD-content looks much better on an iMac monitor.

One thing is clear though, aXXo’s presence has now moved beyond the Internet, and for him it must be flattering to see that commercial outlets appreciate his work. Perhaps this might motivate him to return?

The last official aXXo torrent was uploaded November 11, after that it has been awfully quiet. There were rumors that he got caught, others said he had an accident. However, the official statement is that he decided to take a break.

John Lewis was not available for comment, the MPAA probably wont appreciate it that much, but they have our support.

Update: John Lewis replied to Hexus with an official statement: “Thank you for bringing this matter to our attention. We have fully investigated the incident and the shop has removed and destroyed the clip. We have also taken the necessary steps to ensure that the replication and publication of pirate material in any form does not take place in our shops. This incident is not reflective of our policy and we take very seriously the copyright laws and would not intentionally break any of these rules or regulations.”

apple axxo

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  • Koric

    Fuck macs and Apple in General…… On the other hand that is actually pretty cool, just to bad it’s on a mac.

    • http://onlinevideogamerental.info games fly

      Well you certainly aren't a fanboy

  • Dia

    Who can tell a good encode and a dvd apart from eachother.

  • TheOneX

    Haha this is funny to hear :D

    Allthou i do wish his name wasnt so heavily abused on the internet especialy by the anti-p2p companies who flood bittorrent websites with fake files and using aXXo in the title.

    The last few days i have witnessed a new wave of fake axxo files with domplayer in it.

    Screenshot: http://img504.imageshack.us/img504/6267/avoidsx9.png

  • oneplusone

    That’s awesome!

  • oneplusone

    [quote comment="270292"]Haha this is funny to hear :D

    Allthou i do wish his name wasnt so heavily abused on the internet especialy by the anti-p2p companies who flood bittorrent websites with fake files and using aXXo in the title.

    The last few days i have witnessed a new wave of fake axxo files with domplayer in it.

    Screenshot: http://img504.imageshack.us/img504/6267/avoidsx9.png/quote

    Shit, dood, it didn’t just have th DOM player in it, it was only DOM player in those. Ghey.

  • Оинк юзер

    LOL
    So.. They also just people like us.

  • Rycon

    I think the reason they did they was probly because a employee lost the DVD or they have rights to it somehow (They bought it) and didn’t have the physical media, they probly had an employee who was like, I can put it on there anyway, or maybe they didn’t want people to be able to take the CD out of the mac.

    Thats what ive done at my work anyway, we technically own a license, sometimes we loose the physical media, so I just download it. Another great reason to use bit torrent.

  • grendelprime1966

    [quote comment="270303"]

    Thats what ive done at my work anyway, we technically own a license, sometimes we loose the physical media, so I just download it. Another great reason to use bit torrent.[/quote]

    In the UK there are issues with showing rated material such as Movies at certain times of the day apparently.

    So even if UK laws allows for the use of a “backup” something I’m not sure of the public display of it might be a different matter.

  • Rycon

    Well keep in mind that we know its not technically legal what were doin, but of course i couldn’t possibly care less because that law is wrong. Hopefully if the shit hit the fan, they could see we have a proper license and media, but we need instant solutions, and bittorrent is always there.

    isn’t that funny.. bittorrent.. the instant solution.. wow.. really think about that a second. These multi-million dollar companies cant even beat something like bittorrent.. lol pathetic, please die.

    Anyway back to the subject.

  • WAITROSE

    LMFAO at MPAA look NO one is scared of you anymore LOL
    even John Lewis is laughing at your little treats hehehe

    see ya in court (checkout)

  • arboretum

    A story of such global significance will no doubt be on “Midlands Today” this evening.

    In other news some kid set all the egg timers to go off together after 5 minutes.

    Why oh why, dearest TF?

  • PhishyBongwaters

    It should be mentioned that Axxo has in the past, on a few occasions, takes scene released DVDRIPS and encoded them down and tagged them as Axxo. Some suggest every single dvdrip he did was like this, but I beg to differ, I think it was actually a small percentage in my eyes if any.

    But bare in mind, he’s talking a pristine 2 cd release and converting it to 700megs, and the end results shows this compression pretty badly.

    I can’t fathom why people love the guy so much? Sure I’ve got some of his rips on my hd right now, but only releases that were 1 cd releases from the scene to begin with, as I don’t like pixellated puke.

    In any event I hope Axxo is aware of this, it’s happening everywhere. I’ve seen pirated movies playing on screens a futureshop (not axxo but clearly a scene release).

    I wonder if he’s thought of sueing them muhahahah

  • thoouth

    I know what you’re saying guys but that last sentence sucks. Who exactly has your support? :p

  • blah

    thoouth, I was thinking the same thing. Who has TF’s support? O_o

  • Anonymous

    [quote comment="270307"][quote comment="270303"]

    Thats what ive done at my work anyway, we technically own a license, sometimes we loose the physical media, so I just download it. Another great reason to use bit torrent.[/quote]

    In the UK there are issues with showing rated material such as Movies at certain times of the day apparently.

    So even if UK laws allows for the use of a “backup” something I’m not sure of the public display of it might be a different matter.[/quote]

    As far as I know you are allowed to display up to PG rated films etc – don’t quote me on that though. Dead mans chest is a 12 rating I believe.

  • tas

    i somehow feel this is an intended joke. any one else sees the irony in picking a pirated ‘Pirates of the Caribbean’?

  • James.

    pointless blog post

  • D

    ROFL!

  • Mawaad

    Dang!! Axxo should sue them for publishing his work :0)

  • FairUse

    They probably just didn’t want to burn out the optical drive or add extra heat. If they have rights to show it at all, don’t see how this is a problem, other than Axxo is a hack, it’s quite easy to tell the difference between Ax encodes and DVD quality or better.

  • very

    lol lol lol lol lol lol lol lol lol
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    ha hahahahahahahaaaaaa

  • stoney

    The only reason i like aXXo releases was because i knew they weren’t going to be fakes (if you searched by his username) and the quality would be watchable….

    his work was appreciated…. now time to find another releaser i like

  • Norway FTW!

    [quote comment="270307"]So even if UK laws allows for the use of a “backup” something I’m not sure of the public display of it might be a different matter.[/quote]
    Not sure how it is in the UK, but in Norway they write on the DVD-cover that the owner (of the DVD) is only allowed to show privately and not public.

  • Anonymous

    How is this news? I was on a Bluray convo and they were playing mkv 720p rips from a MIVX player. Which is double times ironic since the movie in question was Transformers, a HDDVD exclusive.

  • jsk

    Domplayer is fake!!! Although it is only $2 to buy if you buy it and open up a movie with it a new video will appear saying that you need to buy a different player which is probably fake as well.

  • Steve Jobs

    HD content on MAC could fire the entire building. Everybody knows that Apple’s computer run too hot because they nobody cares about what’s inside the case, they care only about the design and Advertising. That’s why they chose Xvid/Divx format… Apple = yesterday technology at tomorrow’s prices

  • solitaris

    Axxo is not ripper but crippler. God of NOOBNESS!!!!!

  • Mac Man

    If you are a Designer or an Artist Macs are the Only way to go.
    And they are a better computer as it is anyway.
    And how many Virus’s plague PC’s its not worth it.

  • Fingerless Bob

    lk x ;

  • Mac Newb

    aXXo and Apple FTW.

  • Chiadi

    “Fuck macs and Apple in General…… On the other hand that is actually pretty cool, just to bad it’s on a mac.”

    *Hey, Numbnuts, the correct use of the word is “TOO”, not “TO”.

  • Freeman

    [quote comment="270291"]Who can tell a good encode and a dvd apart from eachother.[/quote]

    Funny you should say that… I actually prefer a proper RIP over DVD: sharper black, and less “cube” artifacts. Too bad nobody RIPS the extras… thats the only reason I use a DVD, now and again.

  • Trix

    Urgh, its a mac…

  • rosco

    Macs are for Gimps & homos…….and lil bi-atches that like to think they are above others and superior………..when really they are pathetic little wannabe 1337s………..ya can’t even play decent games on the white pieces of junk!

  • Balazs

    Too bad the MPAA won’t have an effect here in the UK. Do what they want, but the DMCA does not apply to the UK, and whilst this itself might be illegal, the MPAA themselves can only stare.

    Anyway it’s more likely that a person just connected a hard drive through USB and then uploaded the file to the iMac. John Lewis is a pretty reputable store here, I seriously doubt they’d do something like this.

  • zzzzzz

    macs suck, pc’s suck. linux is the only way to go!

  • diatonic

    [quote="Mac Man"]If you are a Designer or an Artist Macs are the Only way to go.[/quote]
    Maybe 10 years ago, but not any more. PC’s are equally capable for design/art.

  • ha ha ha mike

    31 Jan 23, 2008 at 22:30 by ChiadiQuote Chiadi

    “Fuck macs and Apple in General…… On the other hand that is actually pretty cool, just to bad it’s on a mac.”

    *Hey, Numbnuts, the correct use of the word is “TOO”, not “TO”.

    hahahahahha i agree with the “too”

  • lol

    I love how every comment that attempts to put down Apple is either riddled with spelling and grammar errors or completely contradictory. Always fun to read comments from fanboys.

  • evan parry

    [quote comment="270347"]It should be mentioned that Axxo has in the past, on a few occasions, takes scene released DVDRIPS and encoded them down and tagged them as Axxo. Some suggest every single dvdrip he did was like this, but I beg to differ, I think it was actually a small percentage in my eyes if any.

    But bare in mind, he’s talking a pristine 2 cd release and converting it to 700megs, and the end results shows this compression pretty badly.

    I can’t fathom why people love the guy so much? Sure I’ve got some of his rips on my hd right now, but only releases that were 1 cd releases from the scene to begin with, as I don’t like pixellated puke.

    In any event I hope Axxo is aware of this, it’s happening everywhere. I’ve seen pirated movies playing on screens a futureshop (not axxo but clearly a scene release).

    I wonder if he’s thought of sueing them muhahahah[/quote]

    i seen a few scene TV rips in a store on their HDD. pretty shcoekd

  • booha

    [quote comment="270612"]I love how every comment that attempts to put down Apple is either riddled with spelling and grammar errors or completely contradictory. Always fun to read comments from fanboys.[/quote]

    IS IT? Or poor you. that must be the only thing you enjoy doing with your PC… haha

  • Jeff

    Don’t want to continue the Mac vs PC argument, as it is pointless, but I do suggest that Mac haters actually try one. I did, and 15 minutes of playing with one cancelled out years of Mac hatred and as a result, I bought the PowerBook G4 I’m writing this on now. I entered the Mac realm right before Intel did, but I honestly don’t care that I can’t run Windows, as I now use it only out of necessity (for work and heavy applications that a laptop can’t handle). They are both viable platforms, the main difference being every element of a Mac is fully thought through, as opposed to Vista. All the Mac praise in the world doesn’t make the difference a (semi) open mind and hands-on experience would. Give Macs a chance. Down with Microsoft and their infinite budget that produces sub-open source quality software.

  • anon

    [quote comment="270292"]Haha this is funny to hear :D

    Allthou i do wish his name wasnt so heavily abused on the internet especialy by the anti-p2p companies who flood bittorrent websites with fake files and using aXXo in the title.

    The last few days i have witnessed a new wave of fake axxo files with domplayer in it.

    Screenshot: http://img504.imageshack.us/img504/6267/avoidsx9.png/quote

    Anyone expecting a movie to be 1.78 MiB in size needs to revoke their downloading rights. Seriously. We haven’t gotten vid compression THAT tight yet.

  • Jeff

    ross- don’t understand what you’re saying, or what that link has to do with this, or my post. ?

  • C
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  • Anon

    Seriously, what’s the fuzz about aXXo, his rips suck hard, that res is just good enough for mp3players with 2″ screens. Nothing less then DVDr.

  • Paco420

    Your terrable ernesto… now they will be sued for millions because that film was on display to the public.

    Yes it may be news but this basically incriminates them.

  • Bil

    AXXO rips rock, get all DVDRips here http://www.morrent.com/q.php?q=axxo

  • Jaxxo

    is that i’m talking about, axxo rulez alot ok man?

  • D.Sweat

    What the hell is a Mac Arena? Is it someplace you go to blow your wad and then some?

  • TheFilmBuff

    first i would like to say that everyone who believes that this is truly what happened i would like to say you are incredibly naive… That being said, the following is what most likely happened. Some kid with a usb drive with the axxo file went into a apple store and loaded it to the iMac. Then took a picture using his camera phone. And finally posted his pictures to the net and a phony story was created to explain the photos… .avi files are not native to mac, all aXXo rips are .avi files…

  • TheFilmBuff

    it wouldn’t be hard to load a aXXo rip on there seeing as how the keyboard has 2 usb ports one for the mouse and another for whatever you want and if you have a aXXo rip on a usb drive you can plug it in and take a picture and make up a story to make apple look dumb.

  • PhRoZeN ‘s Child

    Torrentfreak.com’s “reporters” (hum) have proved to be, again and again, as biased as this Private Tracker crap they belong to, with “their” rippers and usual hollow spin. You’re all shameless P4P (pirates for profit) and have managed to attract the worst possible heat on P2P and file sharing networks in years, with your vanity and thirst for notoriety. For your disservice and stupidity there can only be one reward and I hope your comfy toilet overflows very soon.

  • yourmomma

    TheFilmBuff,
    did you even read the story? it wasn’t at an apple store so how could it “make apple look dumb”? also, what the hell does “.avi files are not native to mac” even mean? its plausible that the story was a setup, but you wont convince anybody of shit with the rest of that nonsense tacked on.

  • aXXofan

    aXXo gonna make a jailbreak

  • Lazarou

    This makes me proud, just bring aXXo back.

  • Rycon

    [quote comment="270866"]Torrentfreak.com’s “reporters” (hum) have proved to be, again and again, as biased as this Private Tracker crap they belong to, with “their” rippers and usual hollow spin. You’re all shameless P4P (pirates for profit) and have managed to attract the worst possible heat on P2P and file sharing networks in years, with your vanity and thirst for notoriety. For your disservice and stupidity there can only be one reward and I hope your comfy toilet overflows very soon.[/quote]

    k.. uh if you read the story.. it was originated at a forum.. Torrentfreaks ‘reporters’ as you call them, didnt find or make this story.

    [quote comment="270774"]it wouldn’t be hard to load a aXXo rip on there seeing as how the keyboard has 2 usb ports one for the mouse and another for whatever you want and if you have a aXXo rip on a usb drive you can plug it in and take a picture and make up a story to make apple look dumb.[/quote]

    As possible is that could be, again the story was reported at a forum, he wasnt expecting for it to make news, the members of the forum pushed to make it news. Its not like he took it and reported it instantly.

  • TheFilmBuff

    @54 – yourmomma
    sorry i wasn’t clear… first i would like to say that everyone who believes that this is truly what happened i would like to say you are incredibly naive… That being said, the following is what most likely happened. Some kid with a usb drive with the aXXo file and proper mac .avi playback software went into a “John Lewis store” and loaded these files to the iMac. Then took a picture using his camera phone. And finally posted his pictures to the net and a phony story was created to explain the photos… .avi files are not native to mac, all aXXo rips are .avi files… i’ll try and explain what native means for those who don’t understand. native – allows a file to run on a computer without 3rd party software. if the native part is still confusing to you try using google… I would love to believe this story is true but the evidence doesn’t support the story.

  • TheFilmBuff

    @57 – Rycon
    Even if the file was there before the person that posted the story to it’s originating forum didn’t load the aXXo rip themselves it doesn’t mean an employee loaded it… all this proves is the employees at this store are incredibly negligent to not monitor for this type of stuff.

  • eshark

    Fuck to you all anti-mac!

    I’m a great fan of aXXo.. long live aXXo!!!

  • advocate

    when i worked at circuit city i would bring in movies to watch whenever we had a lot of free time. this is “interesting”, but hardly newsworthy. you’re trying to drag names through the mud just like the **aa.

  • Aabra

    The stores typically don’t have any problem with it. When I went to buy a new DVD player I wanted to know what kind of subtitle support it had for .srt files. I brought my own burned DVD with 6 movies on it, complete with subs and they let me put it in and test it out. They were more impressed than anything else. :-) I was also impressed that I got to choose which subs to use for which movie instead of having to name them exactly the same filename as the movie. (which in turn allows me to have multiple languages)

  • Anonymous

    Its hard to beleive after all of this no one mentions that the true home of Axxo is darksiderg.com

  • tqw

    Its hard to believe after all of this no one mentions that the true home of Axxo is darksiderg.com

    by ~tqw~
    Hellrasier @ darksiderg

  • FTN
  • Ezzy Elliott

    DVD rips are more convenient, end of story.

    Especially when you can download them anonymously from http://www.dargens.com/ F2F Web P2P.

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  • afitz

    @2 No right-wing FBI warnings? No undesirable premiers?

  • Anonymous

    This has somewhat moved me to look into buying a Mac.

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  • Pingback: Пиратские записи фильмов от aXXo использовали для рекламы iMac. « Ktulkhu’s Weblog

  • Ryuu_Tenshi

    macs are not shit im a video tech by trade and i own 2 pc’s but i also own 2 macs i use the macs for all my video editing and dvd authoring and my pc’s for gaming and other random things because all you shallow fucks know that a mac will shit all over a pc when it comes to high end editing and rendering i also like the fact no one really bothers to make virus’s, adware etc. for macs. hence the reason why my business is run on macs but i love my lanning and there is no support for macs in that area so it all come down to if ur a lazy fuck that justs uses ur computer for gaming or writing letters to ur mum use a pc, want to actually get somewhere in life making money in high end computing such as video production, sound engineering, graphic design etc. use a mac. and i think that showing a rip on display in a large shop is realy sticking up the ass up the mpaa so i say thanks to the shop and aXXo cause i hate them pricks and i belive that using his rip to do it show great respect for him.

    so on that note great work aXXo and fuck u to all the narrow minded wankers that think that they will someday make money on there virus ridden heap of crap pc.

  • Anonymous

    [quote comment="270901"]TheFilmBuff,
    did you even read the story? it wasn’t at an apple store so how could it “make apple look dumb”? also, what the hell does “.avi files are not native to mac” even mean? its plausible that the story was a setup, but you wont convince anybody of shit with the rest of that nonsense tacked on.[/quote]
    Thanks for saying it for me! Verbatum.

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  • Anonymous

    [quote comment="270303"]I think the reason they did they was probly because a employee lost the DVD or they have rights to it somehow (They bought it) and didn’t have the physical media, they probly had an employee who was like, I can put it on there anyway, or maybe they didn’t want people to be able to take the CD out of the mac.

    Thats what ive done at my work anyway, we technically own a license, sometimes we loose the physical media, so I just download it. Another great reason to use bit torrent.[/quote]

  • nauseam

    Assclowns,you and your hoaxxo.
    http://devpwnage.com/tag/axxo-hatred/

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MostDiscussed

Below are TorrentFreak's most discussed articles of the past month. Join the discussion if you like.

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“The Pirate Bay has been one of the most important movements in Sweden for freedom of speech, working against corruption and censorship.

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A selection of some TorrentFreak's classics dug up from our archives.