BitTorrent as Marketing Tool, Nominated for an Interactive Award
Written by Ernesto on January 08, 2009Silence is Sexy, a Dutch band that previously released its album through Mininova’s content distribution platform, has been picked as one of the nominees for the Interactive Award 2009. The award is given to the best concept which utilizes the Internet to promote music and engage fans.
Silence is Sexy is not the first band to have used BitTorrent to share music for free, thousands did so before them. However, they were smart enough to submit the concept to the Interactive Award jury and now find themselves nominated as one of the potential winners.
Entitled “Using Torrents As A Successful Marketing Tool” their concept describes how BitTorrent can help bands to get noticed and build a fanbase. “The music industry keeps fighting new ways to distribute music. Silence is Sexy decided to do things differently and bring their music to the place where people like to get their music these days: torrent sites,” it reads.
So last fall they did, publishing their latest album “This Ain’t Hollywood” on Mininova. And they are not alone. Many artists are embracing BitTorrent, and releasing music for free has become commonplace these days. In fact, Georgia Wonder, one of the other contenders for the award, also used Mininova to distribute its music and of course, no-one needs reminding of the success enjoyed by NiN.
The free music experiment was a great success for Silence is Sexy. With over 15,000 downloads on Mininova and several positive responses from the press and (new) fans, BitTorrent has proven to be a great marketing tool. Thanks to their upload, one of their songs was included in the popular Indie/Rock Playlist of November, which gave them some additional exposure.
True to the name of the award, the public now has the chance to decide which of the 5 nominees wins the award. The winner will receive 5000 euros and 2 days of recording time in a Dutch studio. You can give 5 stars to Silence is Sexy on the award site if you think that BitTorrent can actually help artists and bands. The winner will be announced January 15th.
Previously: Netlabel Shares Music on BitTorrent Sites, for Free
Next: Unfinished Dr. Dre, R.Kelly and 50 Cent Track Hits BitTorrent
11 Responses
Awesome. Any exposure that shows that Pirating and BitTorrent do bands good is great in my book.
Hopefully people vote for them to be number 1, which would in term bring them and the idea of releasing through torrents even more exposure. :D
Torrents are going to surge big this year.
Cool! Will check them out… and if any good… they got my vote ;)
Of course, one important way to change things is the promotion of P2P in general. This award can definitely help.
Of course, one important way to change things is the promotion of P2P in general. This award might be able to help.
Excellent news!!! :-)
Nobody can stop this p2p-avalanche… The popularity of BitTorrent is growing each day, and the artists already are realizing the amazing potential of this new distribution medium…
The days are counted for the useless middlemen from the RIAA, who don't create nothing; and who have lived always like parasites, cheating and stealing the hard work and talent from the musicians that "supposedly" they represent.
Using torrents as a succesful marketing tool
Name act: Silence is Sexy
Genre: pop/rock
Nationality: The Netherlands
Votes: 2052
'ik bin su eil' : Make a hit out of a 'bad taste song' with innovating promotion
Name act: Aart Lus & Ed Lip
Genre: Dialectro
Nationality: The Netherlands
Votes: 2483
!!!!!! 2nd place.. vote vote vote!
I smell a nigger
It seems voting is limited based on cookies, so you can vote several times, if you have more as one browser… lets see if you clean out cookies, you can vote again…. update: its managed by cookie and / or cache (since only deleting cookies didn't help in IE), so you can vote over and over again…!
It seems voting is limited based on cookies, so you can vote several times, if you have more as one browser… lets see if you clean out cookies, you can vote again…. update: its managed by cookie, so you can vote over and over again…!
Band you've never heard of wins award you've never heard of, film at 11
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