Coca Cola started a free music TV program called Stageside. The show is completely DRM-free and downloadable through BitTorrent, Gnutella, Ed2K and fasttrack. Island Def Jam R&B star Ne-Yo is the first artist that appears on “Stageside”.
Stageside is produced by Jun group inc. Mitchell Reichgut, CEO of Jungroup said
the entire concept of the show is for fans to share with all of their friends using any means they wanted, so DRM would be counterproductive.
This is not the first time CocaCola is involved in a free TV-show. They’re also sponsoring the comedy “marcus hates his job“, created by the makers of the popular “the scene” show.