The Pirate’s Dilemma: To Compete or Not To Compete
It’s hard for large organizations that move at glacial speeds to compete with individuals taking their content and creating new distribution systems, revenue streams and business models, but the fall of the major record labels taught the rest of the corporate world a lesson. In many cases, piracy it is helping people to innovate and create new legitimate market spaces.
Last week I did a keynote speech at The Medici Summit on The Pirate’s Dilemma, focusing on when and how it’s best to compete with pirates. When I was writing the book, I thought many large corporations wouldn’t be open to the idea that they can learn from piracy, because of the way the major labels reacted to it, but I’ve been pleasantly surprised to find many that are trying to do exactly that.
