Using pirated films as promotional material to sell consumer electronics is nothing new. The John Lewis store has used aXXo rips to sell iMacs in the past and Saturn, Europe’s largest retailer of consumer electronics, showed pirated films to sell Macbooks.
In these previous cases the pirated films were only on display in the stores, but the multinational electronics company LG takes it a step further. The company is selling TVs that have the functionality to accept a connection from an external USB device. This allows customers to enjoy pictures, music and videos directly on their TVs, all with a piracy endorsement from the manufacturer.
In the packaged English language manual, LG does not try to obfuscate the true purpose of this nifty USB feature – playing pirated movies. In the picture below, LG included pirated versions of The Incredibles and The Aviator, while explaining how easy it is to play the films directly on a TV.
How to play pirated movies on your LG TV (full pic)
LG seems to understand perfectly what customers want, but we doubt that the movie studios will be very excited about this piracy endorsement from the Koreans. Whether the pirated films were included intentionally is unknown, we expect that a company employee simply downloaded the movies off a file-sharing service out of habit or convenience.
Life’s Good isn’t it?