In addition to the successes of Netflix and Amazon Prime, for example, unauthorized sources are also getting a piece of the digital action.
Of course, entertainment industry groups hate this and are quite understandably trying to do something about it. Few people have a really good argument as to why they shouldn’t but recent tactics by some video-affiliated groups are really starting to wear thin.
From the mouth of Hollywood itself, the trending worldwide anti-piracy message is that piracy is dangerous. Torrent sites carry viruses that will kill your computer, streaming sites carry malware that will steal your identity, and ISDs (that’s ‘Illegal Streaming Devices’, apparently) can burn down your home, kill you, and corrupt your children.
If anyone is still taking notice of these overblown doomsday messages, here’s another one. Brought to you by the Hollywood-funded Digital Citizens Alliance, the new video rams home the message – the exact same message in fact – that set-top boxes providing the latest content for free are a threat to, well, just about everything.
While the message is probably getting a little old now, it’s worth noting the big reveal at ten seconds into the video, where the evil pirate box is introduced to the viewer.
As reproduced in the left-hand image below, it is a blatantly obvious recreation of the totally content-neutral Raspberry Pi, the affordable small computer from the UK. Granted, people sometimes use it for Kodi (the image on the right shows a Kodi-themed Raspberry Pi case, created by official Kodi team partner FLIRC) but its overwhelming uses have nothing to do with the media center, or indeed piracy.
So alongside all the scary messages, the video succeeds in demonizing a perfectly innocent and safe device of which more than 15 million have been sold, many of them directly to schools. Since the device is so globally recognizable, it’s a not inconsiderable error.
It’s a topic that the Kodi team itself vented over earlier this week, noting how the British tabloid media presented the recent wave of “Kodi Boxes Can Kill You” click-bait articles alongside pictures of the Raspberry Pi.
“Instead of showing one of the many thousands of generic black boxes sold without the legally required CE/UL marks, the media mainly chose to depict a legitimate Rasbperry Pi clothed in a very familiar Kodi case. The Pis originate from Cambridge, UK, and have been rigorously certified,” the team complain.
“We’re also super-huge fans of the Raspberry Pi Foundation, and the proceeds of Pi board sales fund the awesome work they do to promote STEM (Science, Technology, Engineering and Mathematics) education in schools. The Kodi FLIRC case has also been a hit with our Raspberry Pi users and sales contribute towards the cost of events like Kodi DevCon.”
“It’s insulting, and potentially harmful, to see two successful (and safe) products being wrongly presented for the sake of a headline,” they conclude.
Indeed, it seems that both press and the entertainment industry groups that feed them have been playing fast and loose recently, with the Raspberry Pi getting a particularly raw deal.
Still, if it scares away some pirates, that’s the main thing….