Video Deters People From Pirate Sites…Or Encourages Them to Start One?

Opinion

Videos published by Sweden's Patent and Registration Office are attempting to deter people away from pirate sites because it's making their operators rich. However, the videos - which depict pirates wearing strange animal masks surrounded by luxury items and piles of cash - might inadvertently encourage some to get into the game. Who wouldn't want an indoor pool and a Dodge Viper?

There are almost as many anti-piracy strategies as there are techniques for downloading.

Litigation and education are probably the two most likely to be seen by the public, who are often directly targeted by the entertainment industries.

Over the years this has led to many campaigns, one of which famously stated that piracy is a crime while equating it to the physical theft of a car, a handbag, a television, or a regular movie DVD. It’s debatable whether these campaigns have made much difference but they have raised awareness and some of the responses have been hilarious.

While success remains hard to measure, it hasn’t stopped these PSAs from being made. The latest efforts come out of Sweden, where the country’s Patent and Registration Office (PRV) was commissioned by the government to increase public awareness of copyright and help change attitudes surrounding streaming and illegal downloading.

“The purpose is, among other things, to reduce the use of illegal streaming sites and make it easier and safer to find and choose legal options,” PRV says.

“Every year, criminal networks earn millions of dollars from illegal streaming. This money comes from advertising on illegal sites and is used for other criminal activities. The purpose of our film is to inform about this.”

The series of videos show pirates in their supposed natural habitats of beautiful mansions, packed with luxurious items such as indoor pools, fancy staircases, and stacks of money. For some reason (perhaps to depict anonymity, perhaps to suggest something more sinister) the pirates are all dressed in animal masks, such as this one enjoying his Dodge Viper.

The clear suggestion here is that people who visit pirate sites and stream unlicensed content are helping to pay for this guy’s bright green car. The same holds true for his indoor swimming pool, jet bike, and gold chains in the next clip.

While some might have a problem with pirates getting rich from their clicks, it can’t have escaped the targets of these videos that they too are benefiting from the scheme. Granted, hyena-man gets the pool and the Viper, but they get the latest movies. It seems unlikely that pirate streamers refused to watch the copy of Black Panther that leaked onto the web this week (a month before its retail release) on the basis that someone else was getting rich from it.

That being said, most people will probably balk at elements of the full PSA, which suggests that revenue from illegal streaming goes on to fuel other crimes, such as prescription drug offenses.

After reporting piracy cases for more than twelve years, no one at TF has ever seen evidence of this happening with any torrent or streaming site operators. Still, it makes good drama for the full video, embedded below.

“In the film we follow a fictional occupational criminal who gives us a tour of his beautiful villa. He proudly shows up his multi-criminal activity, which was made possible by means of advertising money from his illegal streaming services,” PRV explains.

The dark tone and creepy masks are bound to put some people off but one has to question the effect this kind of video could have on younger people. Do pirates really make mountains of money so huge that they can only be counted by machine? If they do, then it’s a lot less risky than almost any other crime that yields this claimed level of profit.

With that in mind, will this video deter the public or simply encourage people to get involved for some of that big money? We sent a link to the operator of a large pirate site for his considered opinion.

“WTF,” he responded.

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