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Akamai: Gamers Aren’t P2P Bandwidth Slaves

Two weeks ago we published an article calling for more transparency from gaming companies that use P2P technology to let their users distribute content. In the days after we published the article, one of the major players in P2P game distribution responded to our concerns. According to Akamai, gamers aren’t P2P bandwidth slaves, they just need to read the EULA.

Previously, we drew attention to the growing use of stealth P2P clients for game delivery and the need to provide more transparency and control to players who are required to install P2P software during game downloads and updates. In particular, we highlighted complaints by gamers about the Akamai NetSession Interface (NSI) and Pando Media Booster.

Thankfully, some of the leading players in the industry paid attention to our call. Akamai’s Bill Wishon contacted us in response to the article to discuss “some inaccuracies … that needed correction.” Some of the issues that were discussed during this call were summarized by Wishon in a comment here. While we welcome Akamai’s efforts to help us address potential “inaccuracies”, we feel that it is a little one-sided.

Here are excerpts from their statement which attempts to address the transparency issue:

Akamai has had a user bill of rights and design principles published on our website for a few years now and have been using them to guide our development and design decisions. The guidelines you posted from Solid State Networks seem to align with these principles and perhaps take a more gaming centric perspective…

The NetSession EULA does state that our software runs as a background service, this is also stated in the technical info on our site.

Transparency: Our software is visible in the normal places you would expect to manage a system service on the platform you are on.

The problem with Akamai’s statement is that it does nothing to address the frustration expressed by so many users that do not appreciate that P2P software has been installed on their systems without their knowledge. Instead, it seems to imply that Akamai believes that its “commitment” to transparency has been met through the EULA disclosure.

Of course, this might be true if one assumes that every user carefully reads the EULA to learn that a system service is being installed by Akamai. But it also assumes that all users will understand what a service is and how and where a service operates on their system. This is just not a realistic expectation for almost any subset of Internet users, including online gamers. And nowhere in the EULA are the implications of a having a continuously running P2P client on the user’s system conveyed.

Also, upon examining Akamai’s user “Bill of Rights” we are informed that “Users have the right to know what their Akamai NetSession Interface is doing at all times.” This sounds great, until we read on to find that this functionality is provided through a command line tool. This hardly seems aligned with the model of transparency advocated within Solid State Networks’ best practices as Bill Wishon suggests.

It is apparent from the number of blog and forum posts available from Google searches that both Pando and Akamai have been aware for some time that many consumers are upset by their stealth operational tactics. TorrentFreak reader Delusion points us to his own run-in with Pando and response from Pando management which is detailed on his blog back in February.

There simply are no valid technical reasons that prevent either of these companies from providing a real-time and accessible view of their applications’ activity and its impact on user resources. Therefore, one might conclude that the lack of visibility of their P2P applications is by design and that they are most concerned with their own self-interests at the expense of all consumers. After all, these companies stand to profit a great deal from selling their services using end user’s bandwidth that ultimately costs them nothing.

It is time for Akamai and Pando to acknowledge their shortcomings and start to live up to their claims of transparency and control. More importantly, game publishers need to be held accountable for how they choose to implement P2P software with their games. Several TorentFreak readers have named other offenders, including ijji’s Reactor, Square Enix’ Final Fantasy XIV, and THQ’s City of Heroes as examples of games that natively use P2P in a manner that lacks a display of respect for their players.

We truly applaud Akamai for taking the time to explain their side of the story to us, but to reach true fairness and transparency they (and others) will have to step it up a notch. Also, we advise individual employees not to suggest that we were paid for bringing this issue up in the comment section. Clearly we must have hit a sore spot, but that shouldn’t lead to more unfairness should it?

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  • Imaginarium Geographica

    I have no problem with sharing my upload speed for game patches. This is good idea but i want decide when i want share it. For sure not when i play or when i do other stuff. Turn on/off option will make me happy.

  • Anonymous

    A bunch of those links are broken.

  • and typo…

    “Several TorentFreak readers”

    Who are these people?

  • Anonymous

    The problem with the p2p pathers/game downloaders is that they can’t fully utilize the upload speed of my connection (as far as i’ve seen). And I only have 25mbit upload speed.
    It’s really frustrating to see that I’m sharing with a few/few hundred kilobytes/s only.

  • buckybit

    great research & article.

    I complained on Twitter about Akamai’s Netsession Plugin the first time I saw it – I think exactly a year ago.

    I stumbled over it on the NFL.com website and knew immediately there’s some fishy.

    My concern was about the data-transfer in the background, me not knowing what kind of stats and access this software has on my home workstations/servers.

    Kudos for them responding, but I still want to know more what it does and how it works.

    twitter: @buckybit

  • Hackmeout
  • Anonymous

    so essencially “hidden in plain site”

  • Anonymous

    too bad the EULA concept is not legally binding… *throws bandwidth grubbing software off computer*

  • lightbulb

    Solution:

    1) Turn off computer
    2) Call girlfriend/wife/hooker/etc
    3) Sex
    4) Couldn’t give less of a f#ck about all that.

  • anonymous

    as usual, it is fine to use p2p or any other downloading/uploading method, provided it benefits the members of the entertainment industry (by saving them money and bandwidth, by using ‘customers’ instead) and not the actual people themselves. typical hypocritical attitude and approach!!

  • Em

    @lightbulb, yet you’re here, commenting

    I can’t applaud Bill’s action. That weasel still tries to dodge the ball even when caught red-handed.

  • Anonymous

    Implying ANYONE reads EULAs.

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  • Anonymous

    Nice Research.

    I recommend users to download+install a program like Net Limiter to monitor programs running on the machine and being able to manage any program that does not have an managing system built-in it. There is a crack for Net Limiter on torrentz.com

    http://www.netlimiter.com/

  • DarknezzFallz

    I have never ready any EULA’s while registering for a game, I simply press accept to continue the install of the software.
    I unfortunetly found out recently that not reading the EULA of Nexon that I was allowing them to have complete access to my system during my gameplay, which lead to my account being removed when a hex editing program was detected shortly after being installed on my system.

    I was able to create a new account and start over but lost over 100euros from the last account in real money because the hex editing program was violating the EULA of Nexon.

    Its not just bandwidth they are stealing they are also taking over our computers in general.

  • bah

    How surprising a bunch of people who download movies music and games and other software for free have an issue when something of theirs is taken without their permission. Boo hoo, dirty bunch of hypocrites. You guys want everything for free and you want to get it how you want, but cry like little bitches when someone takes something of yours without asking…..

  • Anonymous

    15

    Excuse me, you are working for Akamai or…

  • me

    Instead of hiding things away in an EULA which most people will never bother to read, especially not when they have just bought a new game they can’t wait to play – why can’t these companies just put a simple p2p on/off/bandwidth limit taskbar application?

  • Anonymous

    @15 , Bah

    What has this to do with downloading movies music and games for free? It’s about downloading patches and bought games.

  • http://torrentfreak.com Ernesto

    Fixed some broken links, sorry for that…

  • Anonymous

    ^^It has to do with the fact that “bah” is a complete moron who’s being payed by mafiaa to copy+paste the same crap anywhere he/she reads.
    Just like a spam bot.

  • NotAPirate

    by the way,
    Lord of the Rings Online is using Pando Media Booster.
    League of Legends is using Pando Media Booster.

    Just uninstall it after the game-download is done.

  • Anonymous

    >17 Because if they were transparent about it, all of us would probably click on ‘no’ and disallow it. The companies would be back to having to provide all that bandwidth that they originally had to provide.

  • lol

    I love Ernesto’s aggressive approach to this..

    He is very tactful, yet willing to take things to the mat.

    Just goes to prove that this isn’t everyone’s cup of tea. You can tell he lives for these kinds of challenges. As much of a headache as all this must be at times.. its remarkable that they stay sane.

  • Willie P Richardson

    This reminds me of those advertisements on tv saying blah blah blah then having text so small you can’t read it but you are supposed to “act now” on those commercials. Also it reminds me of those super long pages like on that scam site http://is.gd/fcio5 . I tried to give away a real free book on there and they wanted me to pay $25 to give away a free book and then I told them that pretty much everything on their site is a scam and got this http://yfrog.com/jkbannedfromscammersitej because I had something that was free and worked and they are there to scam people instead.

    I would not recomend that scam site to anyone. Most of the people on there are con artist and have webpages with a 7-12 page sales letter that some1 couldn’t possibly read every 1 but even if they did, pretty much all of it is scams b/c if you sign up for some1′s newsletter every day they are trying to sell you something else to make you rich but if only 1 thing worked, you wouldn’t need different crap every day as they couldn’t sell you snake oil anymore.

    When you call out the people having those huge pages on their stuff, they either don’t honor their word or say nothing at all or give you xcuses.

    What we need is transparency in programs/sales pages & not pages designed to make you “got to have this” only to find out its fail.

  • Ninja

    Actually, you can have a neat balance if you have the ability to control the number of connections such P2P softwares are allowed to open and the maximum upload speed. My upload can go as high as 128k/s but if I keep it at a max of 70k/s and with less than 100 open connections I can do whatever I want normally, including play the games.

    The main problem here is that the programs use the connection as they like, not as the owners allow and it can cause problems. Not feeding the troll intentionally, I haven’t seen many ppl criticizing the usage of their bandwidth, the problem here is the uncontrolled usage of bandwidth that may cause problems to the game that they are trying to distribute and to the consumer’s normal browsing and download activities.

    Also 15 seems to forget that those games were paid for in most cases or are ran through advertisement sponsoring, which makes his “getting all for free” argument invalid and lame. Have I mentioned that most ppl aren’t arguing against the P2P usage for distribution here?

    Pardon me for feeding the troll but some less smart ppl could think he has a point there ;D

  • anon

    there is something really wrong with this company, am sick and tried of blocking every Akamai ip , but they have thousands of servers world wide , the port scans coming from them our not really encouraging . call me paranoid but i smell something really fishy about Akamaideploy. :P

  • Skid

    In fairness to Square Enix there P2P patcher is only ever running while the patch is being downloaded, I’ve never seen it running in the background, it always fully closes down when its done. Granted it’ll still try and use as much bandwidth as it can get its hand on though.

  • Doink

    EULA?????????????

    who has time to read that!

  • cracktro addictro

    @15? idiot..

    great article.. the spokesman for Akamai is as guilty of scamming as any other scammer, and as incapable of admitting it even after exposed.. just apologize and fix it, and sadly remember ‘the good ole days’ when you got to scam people and they never knew… what is it with dishonest people being so hurt when it comes to the end?

    fair and reasonable prices with NO scams/dishonesty/DRM, PERIOD.. whats so hard to understand? its not brain surgery…

    side note: its funny too; if we respect something and enjoy it, we will gladly pay for it because its deserving. but we RESERVE the right to decide not to get ripped off. so make us, the CONSUMER happy, or we will loot your internets for all they’re worth, and not look back to see if you cried :DDD

  • Yarick

    EULAs are archaic and out of date for several reasons.

    Firstly, as has probably been said many times, no one really bothers to read them. They just want to play their game and get on with it. To most people it’s just another option you have to click OK to before you start playing or using a piece of software.

    Second, like the so called evidence that big labels try to use in court cases there is no way to tell if the actual owner of the software is the one who actually clicked I agree. I don’t know about everyone else here but every time I am confronted an EULA I leave the room and come back to find my cat standing on my desk, and the EULA screen is gone.

    Next we might come to some of the meat of the problem. While the person who bought the software might agree to the EULA the person who owns the network might not agree with their bandwidth being used to distribute the software free of charge. I know I don’t own the network where I live, and I’m sure that the owner doesn’t approve of a company using our home connection so a company can distribute software.

    Finally it seems to me that this industry seems to charge an arm and a leg for all sorts of things these days. If it is saving them money to distribute their product over my network that I am paying for I would like to see either an immediate reduction in pricing that reflects that or some sort of compensation for the usage of my infrastructure. Funny how an industry that has built a reputation of fighting against people getting things for free is so quick to take things from people without asking.

  • Mr.Ice

    @30 Best comment ever

  • doc

    akamai will do anything as long as they can get away with it. dont expect them to do the “right thing”, wont happen if its not in their best interest.

    unfortunately too many people just dont care…

  • jed

    My first experience with this was Lord of the Rings Online. It uses Pando the same as others have posted.

    I’ve since un-installed the game, and everything related to it. Fuck Turbine.

  • Delusion

    : Transparency: Our software is visible in the normal places you would expect to manage a system service on the platform you are on.

    I’m with you on this; this is insufficient.

    It’s not rational to expect that a game install should need to install a p2p client, and if it does, merely putting a settings in a new control panel item is disingenuous. Any service that can potentially take up a significant amount of bandwidth needs to either be an application on the task bar, or at the very least, an icon in the system tray.

    Nobody reads the EULAs because they’re not written for users, they’re written for lawyers. Expecting someone to parse through a 5-15 page document to find the one bit of language which might possibly suggest that a p2p client is installed is not reasonable, either. The only part of any EULA I regularly read are the parts about what is and is not acceptable behaviour in multiplayer games, since some companies actively try to discourage “smack talk”, and it’s useful to know this ahead of time.

    Blizzard does this well – it notifies the user what’s happening when it’s happening, shows statistics for bandwidth usage, and isn’t constantly running. Pando’s Media Booster, on the other hand, runs on OS startup, and is absent from the task bar or the system tray. Expecting users to go to a new control panel or the services panel to manage something that’s potentially eating up significant amounts of bandwidth is deceptive.

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  • Thelen

    What is stupid is that for like $400 a month they can get 10x 100mbit servers to act as the seed, or hell even 50 shared seedbox plans for $1000, and it would far outstrip any bandwidth all the home users can provide.

  • Yarick

    @35

    To me it seems they don’t exactly want to provide a great product to the consumers. They just want to cut costs as much as they can so they make as much money as they can. If they use P2P and let the consumers use it that’s $400 more for them a month.

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  • Anonymous

    This is bullshit, Pando Media Booster is turning my network into a P2P shit, destroying my network latencies.

    Fuck off with this bullshit. If you don’t have dedicated servers to offer the downloads off of, then don’t sell a game.

  • haha

    “bah” #15… hilarious!

  • laugh

    Just vote with your feet.

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