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German Pirate Party Provokes With ‘Pirated’ Big Brand Poster Campaign

The Pirates of Lower Saxony, Germany, kicked off their election campaign yesterday with a provocative and clever poster campaign. Engaging in exactly the kind of activity closely associated with the worldwide Pirate Party movement, the German Pirates have copied and remixed the designs and logos of several famous brands to put across their message and outline their aspirations.

Founded in 2006, the German Pirate Party has enjoyed several successes in its relatively short life. Most notable was its win in the Berlin state parliament elections in 2011 where Pirates picked up 9% of the vote.

In April 2012 the Pirate Party polled at 13%, elevating them to the third largest party in Germany, ahead of the Green Party at 11%.

After victories in the federal states of Berlin, North Rhine-Westphalia, Schleswig-Holstein and Saarland, the Pirate Party will be hoping for a good turnout among their supporters when the state of Lower Saxony goes to the polls in January 2013.

During a conference yesterday the Pirates presented their 2013 election campaign promoting free access to knowledge, education and culture.

“Public goods must be open to all citizens,” said state parliament candidate Katharina Nocun.

“Unhindered access to basic infrastructure, to public streets and squares, to schools and universities, and to the Internet plays a key role in deciding who will be able to participate actively in public life. Access free of charge to nature of our state, to the beaches and lakes, to the rivers and forests needs to be possible for all and be included into our state’s constitution as a general right,” she added.

The Pirates’ election bid also includes a rather provocative poster campaign. In line with what both supporters and detractors alike expect of the party, the poster designs are based on the colors, imagery, logos and slogans of some big consumer brands.

You’ll probably guess most if not all, but in the unlikely event that you don’t we’ve included the party’s message for each as an extra clue.

PPMcdonalds

Although we don’t sell fast food, by working together we can quickly make grassroots decisions. (Text translation: I’m Voting It)

pp-ikea

We build no Swedish furniture, but we still want to learn from the Scandinavian countries for our social policies. (Text translation: Discover your polling station)

pp-vw

We don’t produce any cars, but we still want seamless mobility in Lower Saxony. (Text translation: The slogan)

pp-whiskas

We don’t sell cat food, but we want to strive to ensure that every citizen can consume what they want. (Text translation: Citizens would go voting)

pp-milka

We may not have Alps in Lower Saxony, but we want to ensure that students continue to know that cows are not purple. (Text translation: The tenderest temptation since parties were invented)

pp-t-mobile

We don’t offer a hotline, but we know how important it is to have nationwide infrastructure and keep the Internet in users’ hands. (Text translation: Vote what connects)

“We do not want to offer hollow elections messages and campaign promises,” says Torben Friedrich, a Pirate Party candidate for the State Parliament.

“Our focus is on the content, the topics were born out of dealing with the citizens’ needs which we will include in our work in parliament. We promise no gifts, we advertise for reading election programs, to obtain information and to go out and vote.”

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  • Dark

    LOL the IKEA logo.

    • thedude321

      I loved the Volks Wagon one. Der Slogan, from Das Auto! :P It was just so awesome! XD

      • 7th_Guest

        I would’ve gone with Die Partei myself since every other riff/remix had more PP-oriented text, but meh, whachu gonna do? Still, playing in other people’s sandboxes (in this case, IPs) was a pretty nifty promotional concept either way, so kudos for coming up with that.

        • XGuest

          Die Partei already is a political party in Germany…

  • Whatever

    Sweden may have been the starting point (European seats only ?) but the country with sizeable pirate representation seems to be Germany. Those ads will certainly help and if some of them try to sue them it will help even better.

    The Germans seem much smarter than the people in all of our other countries. There are way too many sheep in the little country on their left to get even close to those kinds of results.

    Germany is also the country with open source and an energy policy that doesn’t screw people over after some time.

    (Yes, i could be completely wrong,because of wrong media information, about Germany, so if you feel like it you can correct it)

    • Anyone

      germany also has the most screwed up copyright legislation
      most of youtube is censored because of the GEMA (local music MAFIAA), old ladies without computers get successfully sued for piracy, extortion letters are running rampant, etc.

      the pirate party is occupied fighting with itself, so they are down to 5% again because of all the bitching and infighting

      hopefully they can get their act together for the 2013 elections

      • 7th_Guest

        You left out the flipped around presumption of innocence when it comes to copyright infringement lawsuits in Germany where ISP subscribers have to shoulder the burden of negative proof (good luck with that) as soon as they’re accused. Good times…

    • http://torrentfreak.com/ Rob8urcakes

      Isn’t it such a pity these folks in Germany couldn’t stand for POTUS?

      A Pirate Party President of the United Corporate States of Fascist America would bring A LOT of sense to US politics, justice, and freedom.

      • BuddhaFacePalmed

        But he’ll be bogged down by a hostile Congress or Senate.

        …Well, I’d still vote Schwazernegger for POTUS.

        “I was elected to lead, not to read.”

      • ValidOrNot?

        John F. Kennedy (period).

        • Lalo234

          well funny thing, when kennedy got offed who did become his successor bing bing bing cousin of our great change we can believe in

  • http://woodquinn.x10.mx/ Quinn Wood

    Good luck, German Pirates!

  • Dirty_Bear
    • Guest

      You have to remember that the second link is merely referencing the first, and the first is politically biased.

      • Dirty_Bear

        They are simply looking at the current opinion polls of the party and trying to explain the reason for the huge decline. Can you please explain this bias?

        Link to the current polls by the way.
        http://www.spiegel.de/flash/0,5532,21034,00.html

        • Dingdat

          Opinion polls are pretty useless when there isn’t a election season going on. They much more reflect the latest political headlines in the news than what people are voting for. Also right now the focus is on the next state election in January and that is probably also going to skew the national polls for the next months.

        • Dirty_Bear

          “Dingdat 5 hours ago in reply to Dirty_Bear
          Opinion polls are pretty useless when there isn’t a election season going on. They much more reflect the latest political headlines in the news than what people are voting for. Also right now the focus is on the next state election in January and that is probably also going to skew the national polls for the next months.”

          That’s a piss poor explanation for a drop of over 50% in the last 6 months. Whether you like to admit it or not. There current positions in power hasn’t really impressed anyone.

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  • Das Pirate

    Das Pirate!

    • ANoi

      and some wallpapers…

  • The_Strawbear

    It’s not like Germans to flock to a political party with a radical manifesto that appeared overnight…

    Anyway, cute logos and sure to get them the desired headlines when they inevitably and pointlessly get sued by multinationals.

    The MaccieD one doesn’t really work and the Milka and IKEA ones are a bit sketchy to be honest as they’re just copying fonts and colours.

    Not sure I’d want to be associated with IKEA at the moment either, what with the recent murky tales of how they used to get cheap labour back in the day.

    • Anyone

      interestingly T-Mobile has a copyright on the shade of pink they use
      I think Milka does as well on their purple

      let’s see if they take the bait

      • Edward Blackbeard Thatch

        how the fuck does anyone copyright a colour? that has to be one of the most stupid things i have ever heard.

        • Anyone

          the copyright and patent system is just that fucked up
          you can copyright colors, “rectangles with round corners” (that’s an Apple Patent), songs as short as 3 notes, etc.

          it’s fucked up beyond repair and has to be dismantled

      • teenygozer

        I think you mean “trademarked”, not copyright. But yeah, Tiffany’s, the famous jewelry corporation, has had a trademark on Tiffany Blue for many years.

        The Tiffany Blue color is protected as a color trademark by Tiffany & Co. in some jurisdictions including the U.S. (from Wikipedia)

    • ScrewEwe2

      Plus IKEA is a Swedish company, and so being, must be guilty of supporting pedophelia in Chronoss’ mind, because PRQ was started by a Swedish guy. Lutefisk must surely be related to pedophelia somehow.

  • Anonymous

    and the take downs are going to start in …..3….2….1…. oops!

  • DarkTigris

    It’s interesting to see that the world is evolving and old economics systems are bieng cuestioned by more and more people. Maybe Some people will realize that if they don’t change their business plan they will go extinct. I’m sure dinosaurscomplained with nails and teeth but you can’t stop progress. Either you evolve and accept new ways of business or you go down, like Blockbuster.

  • Jon Blund

    Without the trademarks those ads are 100% bullshit. No creativity, no story to tell and no vision at all. I am afraid next step will be copyrighted colors. We already live our lives in shades of grey…

    • Anyone

      there already are “copyrighted” colors
      for example the magenta used by the Deutsche Telekom (#E20074 if you want to copy it)

      • Jon Blund

        No – colors alone cannot be copyrighted – yet. The Deutce Telecom example isnot about the color magenta itself – but how magenta is used graphically. Torrenfreaks colors are not an infrignment of any DT copyright. A similar color can be altered a billion ways and still stay kinda magenta….there is cmyk, rgb and others u know.

        Reality is evil as it is.

    • teenygozer

      “Tiffany Blue” has been trademarked (not copyrighted) by Tiffany & Co., the famous jewelry company, for many years. And I’m not sure I don’t agree that a color can be trademarked, but only in a limited way. They should have recourse against a jewelry company that calls itself “Tifany & Company” and uses the famous blue color in an attempt to make customers think they’re Tiffany & Co. But a parody logo like these should certainly be fair use.

      • Jon Blund

        I have no trouble with that. As a graphic designer i have copied ideas every day for 30 years – and still managed to create genuine new designs. Copying is basic to all kinds of creativity. I am not a taliban in this matter. I love the ideas behind the german pirate partys ads. They are genuine artworks thanks to McDonalds, Volkswagon, Ikea and the rest of the corporate identities….

      • Pirate Voter

        Last August, a new Dutch political party parodied Media Martket’s advertisements by showing what the Joint Strike Fighter contract might cost the population.
        http://www.omroepbrabant.nl/?news/179710752/Johan+Vlemmix+moet+van+Media+Markt+alle+verkiezingsposters+weghalen.aspx
        Although it was probably fair use, the retailer immediately took the bait and threatened to take them to court. A very effective way to get media attention. :)

  • Horsey

    I???????????????????????????????????? ????????????????????l??????????????????????????i????????????????????????????????k?????????????e?????????????????????????????? ?????????????????????????e???????????????????????????????????????a????????????????????t?????????????????????????????????i??????????????????????????n????????????????????????????????g?????????????????????? ???????????????????????????????????c??????????????????????????a????????????????????????????t?????????????????????????????? ?????????????????????f????????????????????????????????o??????????????????????????????o??????????????????????????d?????????????????????????? ???????????????????????????????????:????????????????????????????)??????????????????????

    • teenygozer

      Qu’est-ce que c’est?

  • Anon

    Pirates are not natural givers. Pirates are natural takers. Pirates want others to do the work so they can posses the work and be entertained by the work with no effort or cost to them. The public is beginning to realize this. Piracy is well named.

    • Fredrika

      > “Pirates are not natural givers.”

      On the contrary, they are by definition, since sharing is giving.

      > “Pirates are natural takers.”

      You seem confused, Pirate are not taking anything, they are manufacturing. Do you not understand what takes mean, or the difference between taking and manufacturing?

      > “Pirates want others to do the work..”

      When it comes to creative works, everybody want others to do the work(unless they themselves are a creator), regardless of if one is a pirate or not. Does not a non-pirate want the same thing?

      > “..so they can posses the work and be entertained by the work with no effort or cost to them.”

      When you go through the effort of pressing play on media player, exactly what cost is it that arises for you? That would be zero cost. The effort and cost for being entertained by the work is therefore the same whether you are a pirate or not.

      Secondly, why would someone be so stupid so that they would wish for effort and cost, if technology has made the cost and effort obsolete and unnecessary?

      Do you like wasting your money on useless products that have no economical value? Then you are truly weird, and share no basic fundamental instincts with regular economically sane people or capitalists.

      > “The public is beginning to realize this.”

      Since every single aspect of your strange example was false, or the same for both pirates and non-pirates, exactly what is it that you believe the public is beginning to realize?

      Follow up question, how is this realisation relevant to the fact that the entire earth’s population can fileshare illegally with the next generation in filesharing protocols, which operates in a manner which makes it impossible to stop it neither legislatively nor technically?

      A third question, why are you so afraid of commenting on these next generation filesharing protocols, and their technologically unstoppable nature?

      > “Piracy is well named.”

      Well named for winners? As in around a billion(and growing by the day) of them that are thanks to technology unstoppable, and as in political(growing by the day) with registered parties in over 60 countries around the world, where candidates already have been elected into hundreds of governing positions, and being so politically influential that they single-handedly managed to convince the only growing parliamentarian group in the parliament of the worlds strongest economy to adopt their copyright program all together, with it’s partial dismantling of the copyright monopoly?

      Unlike the losers in the Mafiaa, which have had their funds cut recently, because their scam is about to reach the end of the line, since they couldn’t do anything at all about piracy, a fact that more and more people are stating to realise?

      Ok then.

      • Whatever

        You must have some kind of automated Anon warning system.

        If TF reply=”Anon” then write “destructive reply to all Anon arguments”

        • Fredrika

          > “You must have some kind of automated Anon warning system.”

          It’s called stupidity alert, and it responds to all kinds of idiots. =)

    • Scary_Devil_Monastery

      “The public” has become more and more pirate-oriented since the 50′s. Indeed, every time technology has allowed copies to be taken, the public has heartily embraced making copies.

      But, Baghdad Bob, we fully realize your fervent need to put a different spin on the story.

  • Garfield

    I like the pink cat head one. Nothing says, “Save the Internet”, more than cute kittens.

  • Kalium

    These are brilliant

  • TJkant

    The posters are well thought. I wish the pirate party of my country was that brillant.

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