The rumor goes that Apple is currently working out a deal with some major players in the movie bussiness to start a movie download store.
According to an article in Variety Apple CEO Steve Jobs wants the movies to be $9.99, but the Studio’s are giving him a hard time:
Studios have resisted Jobs’ initial insistence that feature films be priced at the easy-to-remember $9.99. After all, library titles are typically sold to Wal-Mart and Best Buy significantly cheaper than new releases. Studios now are trying to convince Apple to sell similar content at multiple price points, something the company has never done.
the article continues:
Also complicating the deals: The studios are working out terms with a host of other distributors, including Amazon, Movielink and BitTorrent, in part to make sure that one company does not dominate. It seems that none of the studios wants to be first in making a deal with Apple. Disney would be the logical leader, but even they are cautious, fearing it will look like in-house synergy rather than a business decision.
And the rumors go on, there are “insiders” suggesting that the movie store wil be “BitTorrent powered, and that people can earn credits if they share bandwidth. This could go through the torrent client that will be included in OS X 10.5 “Leopard”.
Last month it was announced that BitTorrent users could save for free goodies from the Itunes store, if they help to distribute software updates.