Developing games for Roblox can be extremely lucrative. The company behind Roblox revealed that developers and creators earned more than $500 million on the platform in 2021 alone, a huge amount considering that most developers are mostly young adults, some earning around $2m a year.
It’s clear then that Roblux content is worth protecting so it wasn’t much of a surprise to see a DMCA subpoena filed at a California court last week complaining about piracy on the platform. After digging further into the details, it soon becomes apparent that what goes on in Roblox doesn’t necessarily stay in Roblox and can have real-world consequences.
Developer Wants to Identify Alleged Infringers
Filed on July 8, 2022, the DMCA subpoena application is nothing special in itself. It references a set of four DMCA complaints sent to Roblox, beginning in December 2021 and running to May 2022. It seeks the identities of the infringers detailed in those complaints, promising that any information obtained will only be used for protecting the developer’s copyrights.
According to the application, the developer is Christopher Boomer but the importance of that is only revealed when reviewing the original DMCA takedown notices. According to Boomer’s legal representative, his client holds copyrights in several games and provides links to the Roblux platform (included below) as evidence of that.
Weight Lifting Simulator 2 was uploaded to Roblox in August 2017 and since then has been visited 77 million times. Weight Lifting Simulator 3 was uploaded in September 2018 and has been visited more than a billion times. Muscle Legends was uploaded in September 2018 and it too has been visited more than a billion times.
According to the application, other Roblox developers have been leveraging the success of the above titles by publishing games with the same names using artwork, code and assets from the originals.
One alleged clone, originally called Weight Lifting Simulator 3 and uploaded in July 2021, has been removed and its page renamed, but not before amassing in excess of three million visits. Another clone, Weight Lifting Simulator 5, has also been removed after clocking up a million visits.
Developer Homes in On Specific Infringers
In a letter dated May 17, Boomer’s legal team in Northern Ireland informed Roblux’s legal department of continuing infringement on the platform, supported by evidence of Boomer’s registered copyrights in the above games and others including Legends Of Speed and Ninja Legends.
The letter goes on to claim that Boomer is being deliberately targeted and calls on Roblox to take action. A Roblox developer group called “17_Qv Studio” is specifically called out while two other allegedly-affiliated groups – Estatics (20K+ members) and Estatic Networks (71K+) – also get a mention.
DMCA Subpoena is Extremely Broad
As far as the DMCA subpoena goes, Boomer has a long list of people he wants to identify. Whether the court clerk will simply sign on the subpoena’s dotted line is unclear but in this case the oversight of a judge is almost certainly warranted given the scale.
The requests for information are split into three groups – game URL, groups, and specific users.
For each allegedly-infringing game URL on Roblox (10 in total), the developer demands “documents sufficient to identify all current and previous owners, operators, developers, and contributors to the game” including usernames, real names, physical addresses, telephone numbers, e-mail addresses, and IP addresses “associated with each owner, operator, developer, and contributor.”
For each infringing group (7 in total), the developer demands “documents sufficient to identify all current and previous members of the Infringing Group, including but not limited to Documents sufficient to identify all usernames, real names, physical addresses, telephone numbers, e-mail addresses, and IP addresses associated with each member.”
To say that this could involve a considerable number of people is putting it mildly. Admittedly there could be some membership overlap between groups but potentially thousands of people – including those who are not necessarily guilty of any wrongdoing – could get sucked in if the subpoena is simply signed off.
The affected groups and their member counts are as follows: 17_Qv Studio has 248,000+ members, Estatic Studios has 63,000+ members, Estatic Games has 93,000+, Estatics has 20K+, Speedster Games Inc has 11K+, and FreshyWay Studios has 25K+.
In respect of individuals, Roblox users Vectus, Avectus and Avectus II – members of Flamen’ Studios and Speedster Games Inc – are listed in connection with an alleged clone of Weight Lifting Simulator 3 that pulled in 155m+ visits, a Weight Lifting Simulator 2 clone (6.1m) and Ninja Simulator (408K).
Roblox users Underesteem and Codosky are listed due to alleged involvement in a Weight Lifting Simulator 2 release (384K visits) and Bitdows is linked to a Speed Simulator 2 release (2.8m visits). Users linked to releases of Weight Lifting Simulator 3 include Metadowed, MrN3koglai, BabyJohn, DUDUARTZRBLX, plus the plainly named ‘Mark’.
In common with the other categories, Boomer wants to match usernames with real names, physical addresses, plus email and IP addresses.
Trademarks and Luxury
If the DMCA subpoena goes uncontested, which seems unlikely given its extraordinary scope, any information obtained can only be used to protect copyrights. That being said, Boomer has a lot of trademarks registered in both the United States and United Kingdom, covering the above games and other IP.
Of course, trademark registrations need the name of the owner plus that person’s address – both listed here on the database and viewable by anyone with a browser.
There could be some unknown factors at play here but if piracy of Roblox games is indeed causing lost sales, no real evidence of hardship will be found here. Or maybe it’s just a very, very big mortgage – payable in Robux.