Four years ago, copyright indistry groups and Internet providers teamed up to fight online piracy in the UK.
Backed by the Government, they launched several educational campaigns under the “Get it Right” banner.
Under the program, ISPs send out piracy warnings to subscribers whose accounts are used to share copyright-infringing material. This started early last year and has been ongoing since.
There haven’t been any official updates in a while, nor is it known how many alerts are going out on a monthly basis. However, it appears that copyright holders and the UK Government are happy with the progress thus far.
Late last week the Government announced that it will continue its support for the ‘Get it Right’ campaign. It will allocate £2 million in funding as part of a £20 million boost to the UK’s creative industries.
“This package will take the sector from strength to strength by arming the next generation of creatives with the necessary skills and giving businesses in the sector the support they need to succeed,” says Margot James, Minister for the Creative Industries.
It’s unclear what the future plans are. The official ‘Get It Right’ page hasn’t changed much in recent years. However, it’s expected that the email warning program, targeted at alleged pirates, will continue.
We are not aware of any public reports on the effectiveness of the campaign. However, Ian Moss, Public Affairs director at the music industry group BPI, suggests that there is data suggesting that it works.
“The research into the campaign has shown it really makes a difference and that a positive campaign that is relevant to fans can help change the way people think about accessing content online,” Moss says.
“The Government’s continuing commitment to the successful campaign is warmly welcomed.”
This isn’t the first time that the UK Government has financially supported the ‘Get it Right’ campaign. It also contributed £3.5 million to the program at the start.
While it’s hard to measure a direct return on investment, the Government previously justified the spending with an expected increase in sales tax. This would be achieved by converting pirates into legitimate customers.