A single TV-show will cost $1 and a movie will be the same price as a regular DVD.
Warner Bros president Kevin Tsujihara thinks that his company can fight the increasing losses that piracy “caused”, by offering their customers the option to download movies and TV-shows legally.
“If we can convert 5, 10 or 15 percent of the illegal downloaders into consumers of our product, that is significant.”
The new service will start this summer.