Mininova, one of the leading BitTorrent sites, is testing a new technology which allows content producers to include subtle ads in their videos. By providing more opportunities to monetize free content, Mininova hopes to attract even more premium publishers.
The new advertising technology, Hyper MP, inserts small clickable ads into the corner of the screen. Aside from the ads, there are no limitations to the video content. Hyper MP is currently being tested on an amateur feature length comedy titled “Battle Therapy”.
Mininova co-founder Niek told TorrentFreak that Hyper MP is a great alternative to pre and post-roll ads. If it proves successful, there will be more releases on Mininova with these new ads, and Niek said that these new releases might even include some blockbuster movies.
The new advertising technology is yet another great feature to convince premium content producers to publish their work on Mininova’s content distribution platform, which was launched last year. With Mininova’s distribution platform, the torrent files are seeded by Mininova, all the publisher has to do is upload the files. It is a very simple process.
Earlier this year, CBC used Mininova to distribute one of their TV-shows. Tessa Sproule, head of CBC’s Digital Programming told TorrentFreak at the time: “I believe BitTorrent is a terrific distribution technology and absolutely something we as a public broadcaster should be experimenting with.”
Hundreds of premium publishers have already signed up at Mininova. With the new advertising opportunities, more TV and movie studios might be interested in releasing their shows and movies on BitTorrent, and what better way to get exposure than with Mininova, one of the world’s most popular sites.