Earlier this year we reported on a controversial anti-piracy campaign operated by the Business Software Alliance (BSA).
Representing major software companies, the BSA uses Facebook ads which encourage people to report businesses that use unlicensed software. If one of these reports results in a successful court case, the pirate snitch can look forward to a cash reward.
Below is one of the promoted Facebook posts that has appeared in the timelines of thousands of people, encouraging them to expose software piracy in return for hard cash.
While most responses on Facebook are negative, it appears that the campaign is not without results. In an interview with Radio Prague, the spokesman for the Czech branch of the BSA notes that the informant program has been a great success thus far.
“[The campaign is] very successful. We did it because we wanted to catch big fish. In the past, many informants did not want to disclose who they were, and it was difficult to set up serious communication with them.” the BSA’s Jan Hlaváč says.
“The only way out of this was to offer them something that would motivate them to fully cooperate. That’s why we decided to launch this programme, to reward information that leads not only to identifying illegal software but to bringing the whole case to the end,” he adds.
The cash reward has increased the number of serious tips and in the Czech Republic alone the BSA receives about 30 leads per month. Similar campaigns also run in the United States, Canada, the UK and Australia, where hundreds of tips come in every week.
Some of these tips lead to a follow up investigation where BSA offers the alleged infringer a settlement offer. In the Czech Republic alone there are currently several cases pending, worth roughly $500,000. If a settlement is reached, the informant will get a share, ranging from $5,000 to $200,000.
Earlier this week the BSA released new data (pdf) on piracy levels worldwide, with the rate of unlicensed software decreasing in most western countries.
Between 2011 and 2013 the percentage of unlicensed software installed on computers dropped from 19% to 18% in the United States, and similar downward trends were observed in the UK and elsewhere.
In the Czech Republic piracy rates decreased from 37% to 34%, and according to the BSA this is in part due to the snitch campaign.
“Definitely. The programme has helped a great deal convince companies that the legal risks are not worth it,” Hlaváč says.
Despite this success there is still plenty of work to be done. Globally the percentage of pirate software increased slightly, representing a total value of $62.7 billion, so there’s plenty of bounty left.