Due to opposing beliefs over how content should be consumed online, there is a war being waged on the Internet, one in which the guerilla forces of the file-sharing masses take on the world’s leading content companies and their armies of lawyers.
As a result, Hollywood and the major recording labels are committed to pouring endless millions into content protection, with the aim of affecting consumer behavior by any means – and by force if necessary.
To that end the MPAA is currently hoping to boost its already sizable anti-piracy team with the addition of a new Vice President of Global Content Protection.
The position – advertised externally this week – is an important one and will see the new recruit working with Hollywood studios to “define and execute” the MPAA’s global online content protection strategies.
“This position is primarily responsible for developing and executing a global Internet strategy for combating piracy, managing multiple projects simultaneously, managing staff and keeping apprised of technological developments in the piracy ecosystem and user behaviors online,” the MPAA’s listing reads.
The post is central to the MPAA’s entire anti-piracy operation. Responsibilities include directing international investigations of “websites, operators and business entities engaged in or associated with copyright infringement” while monitoring and reporting on emerging trends and threats.
Legal action is a large part of the MPAA’s work and the role requires the successful candidate to develop and manage relationships “with high-level law enforcement officials in key regions and countries” while helping to develop the movie group’s global civil litigation policy.
Also falling within the job description are key elements of the so-called “Follow the Money” approach to online piracy.
Along the lines of several collaborative initiatives already underway (six strikes etc), the new VP will be expected to develop relationships with intermediaries such as hosting providers, advertising companies, payment processors, domain name registrars and social networks such as Facebook.
He or she will also be responsible for providing technical assistance, research, data and training to government agencies, lobbyists and other rights holders concerning content protection issues.
As should be clear from the above, it’s a big job that will only be suitable for a limited number of applicants. In addition to a bachelor’s degree, candidates will need a graduate degree and experience in content protection intelligence, investigation and enforcement under their belts.
Naturally the MPAA only seeks the technically adept when it comes to piracy-related vacancies. Candidates should have plenty of experience with various content distribution methods including “streaming video, online file hosting and peer-to-peer sharing.”
For a group determined to hold third parties responsible for the infringements of others, it should comes as no surprise that applicants are also expected to have a sterling understanding of the relationships between “ISPs, domain names, IP addresses, and hosting providers, and technical infrastructure of such online resources.”
Finally, the MPAA insists that their ideal applicant will know right from wrong.
“[We require] a team player who has the utmost moral and ethical character to support the content protection team and to implement sound strategies that will benefit the motion picture industry today and tomorrow,” the MPAA concludes.